Mais conteúdo relacionado Semelhante a STARBRANDS // BUILT TO SHINE: Strategia marki - jak budujemy markę? Brand strategy - how do we build strong brands? (20) STARBRANDS // BUILT TO SHINE: Strategia marki - jak budujemy markę? Brand strategy - how do we build strong brands?3. About Us
© Starbrands / 2013
We are a leading strategic
innovation, design and brand
communication company.
We help clients to build strong
{admired + loved} brands
thanks to our core
competencies:
> thorough analytical approach and
tools
-Brand*Marriage Model
-Brand*Seduction Matrix
-CBBE Model
> strategic brand thinking
> strategic creativity
Who we are
4. © Starbrands / 2013
We are strategic
practitioners who worked for
various well known and
established clients and
brands in Poland and in
Europe.
Who we are
About Us
5. About Us We analyse market,
competition, consumers,
shoppers, client`s brand and
its type and strenght of
relation with its target group.
Based on that, we gather
consumer and shopper
insights and devise successful
brand strategy.
Then, we help to implement it
designing thrilling user
experience such as logo,
packaging, website, POS
materials, press/outdoor
advertising.
© Starbrands / 2013
How we work
6. © Starbrands / 2013
We believe that all brands are
born equal and like people,
brands, have souls and are
judged by their:
>physical appearance
>values and lifestyle
>personality
>words and behaviour
Like people, they form
different types of
relationships with customers:
> acquittances
> friendships
> flings
> marriages
of different strength &
longevity.
Our approach
About Us
7. About Us
© Starbrands / 2013
Therefore, we carefully and
thoroughly investigate type &
strenght of brand-consumer
relationship, typical ways
brands seduces consumers in
analysed category, image of
ideal partner and benefits
expected from relationship.
Our approach
Does your brand know how to dance
with its core consumers?
10. Our Services
© Starbrands / 2013
We conduct a consumer & shopper
marketing studies and develop
brand & shopper strategies.
We design brands and their
identification & advertising
materials (logos, packagings,
websites, sales folders, posters,
etc).
We help brands to communicate
with consumers in Internet and
social media.
We develop new products,
services and brand concepts.
We develop and implement
consumer promotions, loyalty &
motivational programs for
Retailers, Wholesalers & Sales
Reps.
How can we help you
32. Confidentiality note
The contents of this document are strictly
confidential and are intended solely for the
addressee(s). All the information presented in this
document and all its attachements are intellectaul
and legal property of the STARBRANDS agency
and thus can not be changed, modified,
distributed or copied in any form, without a
written permission of the STARBRANDS agency.
Unauthorised disclosure and/or use of
information contained in this document may
result in civil and criminal liability.
© Starbrands / 2013