On Monday, April 30, 2012 South Shore Computer Repair's Marketing Chick will be on Taunton Tech Tech (http://hometowntalkradio.com/) talking with Leif Glass on Taunton Tech Talk. These slides are what we will be talking about and can be used for future reference.

1. Twitter:
For Business and Pleasure
SOUTH SHORE COMPUTER REPAIR
APRIL 2012

2. What Is Twitter?
For an individual, Twitter is an information network. On Twitter, anyone can read,
write and share messages of up to 140 characters. These messages (called
“tweets”) are public and available to anyone interested in them. Twitter users
subscribe to your messages by following your account. Followers receive every
one of your messages in their timeline.
As a business owner, you can use Twitter to quickly share information, gather
market intelligence and insights and build relationships with people who care
about your company.

3. Twitter Terminology
Twitter has a language all its own...
If you see… It means this…
RT RE-TWEET
Example: RT @SSCRepair: Local Author’s Book Now Available On A re-tweet is a way of sharing with the people who follow you on
CreateSpace - http://t.co/nEXp2JHL Twitter something you think is interesting (or that you think your
followers will find interesting)
MT MODIFIED TWEET
Example: MT @SSCRepair: Local Author’s Book Now Available On Similar to a re-tweet but slightly changing the original tweet
CreateSpace - http://t.co/nEXp2JHL. Perfect for kids (big & little)! message
#fb
@USERNAME MENTION
Example: @SSCRepair’s Marketing Chick is really looking forward This is a way to publicly direct your tweet to any Twitter user. It
to talking with @AnyPCservice on Monday afternoon! makes your message stand out a little more but is still public for
all to see.
D or DM DIRECT MESSAGE
Example: DM @AnyPCservice: What would you like @SSCRepair A direct message is private between you and anyone you include
to talk about on Monday’s radio show? in the direct message. This is good for quick conversation or
information sharing that you don’t want the world to see.

4. Twitter Terminology
Twitter has a language all its own...
If you see… It means this…
#FF FOLLOW FRIDAY
Example: This week’s #FF goes out to @FlatIronCafe and Following someone on Twitter that you think your followers might
@AnyPCservice. Great food from first; interesting chat w/second! find interesting or useful? The Follow Friday trend was started to
call attention to other tweeps
That last Twitter term brings us to perhaps the most confusing of all Twitter lingo:
The Hashtag (#)…
Users often prepend # to words in their Tweets to categorize them for others.
Think of hashtags as the theme of your Tweet. Users can then click on a hashtag
to see other similarly-themed tweets and find yours in search.
Example Tweet: Upside of #CSCGSC? Seeing peeps & great presentations.
Downside? I had to wear shoes for four days. #homeworkerproblems

5. Individual/Consumer Twitter Usage
Got a problem with a particular product or service and can’t get a resolution via
customer service? Send them a tweet – you’d be surprised what happens when
you direct a public tweet to a company. It can be easier and faster to get better
customer service via Twitter.
Want to follow a breaking news story? Use Twitter’s search engine
(http://search.twitter.com) to find out who’s tweeting about the latest local,
national or global breaking story. You can either start following their tweets about
that story or see which hashtags are being used to report on that story and follow
those.
Looking for local businesses and services or something to do on a Saturday
night? Twitter is a great way to find out local news, information and resources
from people, business and government in your area of interest.

6. Business Twitter Usage
Build your following, reputation and customer's trust with these simple practices:
1. Share. Share photos and behind the scenes info about your business. Even better, give
a glimpse of developing projects and events. Users come to Twitter to get and share the
latest, so give it to them!
2. Listen. Regularly monitor the comments about your company, brand, and products.
3. Ask. Ask questions of your followers to glean valuable insights and show that you are
listening.
4. Respond. Respond to compliments and feedback in real time
5. Reward. Tweet updates about special offers, discounts and time-sensitive deals.
6. Demonstrate wider leadership and know-how. Reference articles and links about the
bigger picture as it relates to your business.
7. Champion your stakeholders. Retweet and reply publicly to great tweets posted by
your followers and customers.
8. Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course,
a likable tone from your business, but think about your voice as you Tweet. How do you
want your business to appear to the Twitter community?
Source: business.twitter.com

7. How Are Local Businesses Using Twitter?
http://www.twitter.com/SSCRepair
Middleboro’s “Computer Guy” tweets out technology and marketing information and
advice as well shares information about local businesses, services and events.

8. http://www.twitter.com/FlatIronCafe
Flat Iron Café loves to talk about their daily specials and what’s happening in and
around Middleboro, Massachusetts.

9. http://www.twitter.com/TauntonToGo
Taunton’s favorite local newspaper shares links to various articles in the latest edition as
well sharing information from in and around Taunton, Massachusetts.

10. Twitter Resources
 Sign-up for Twitter by going to  Smartphone users (Apple, Android
Twitter.com. You can use their and Windows) have a variety of
website to start finding people and mobile Twitter options as well.
businesses to follow and start  Android: Check out Nerd Magazine’s 7
tweeting immediately. Popular and Best Twitter Apps -
http://nerdsmagazine.com/7-popular-
 If you want to use a Twitter and-best-twitter-applicationapps-for-
desktop client (not your web android-in-2012/
browser) to read and send tweets,  iPhone: Check out Mashable.com’s 5
check out Windmill Networking’s iPhone Twitter Apps That Do More
list of the top 20 desktop clients for Than Tweet -
Twitter at URL: http://mashable.com/2012/02/03/iph
one-twitter-apps/
http://windmillnetworking.com/2
012/01/31/top-20-twitter-clients-  Windows: Back to Nerd Magazine and
their listing of the 5 Best Twitter Apps
2012/ For Windows 7 Phones -
http://nerdsmagazine.com/5-twitter-
applications-for-windows-mobile/

11. South Shore Computer Repair
AFFORDABLE IT SERVICES FOR EVERYONE
THE TRUSTED IT SERVICES PROVIDER AND PARTNER
FOR INDIVIDUALS, HOME OFFICES AND SMALL
BUSINESSES IN SOUTHEASTERN MASSACHUSETTS

12. Who Are We?
South Shore Computer Repair was created in January
2007 with the sole purpose of providing superior PC
and IT services to home and small-business clients.
We provide these services in our store, in your home or
office or remotely.
We are a small, family-run business that prides itself
in not only reacting to your computer needs but
providing proactive service, news and information to
all of our clients.

13. John Neely, The Computer Guy
John’s career has spanned a variety of industries, interests and talents but has been a
computer geek since day one. He started South Shore Computer Repair after
repeatedly hearing computer repair horror stories from friends, family and colleagues.
Finding a trustworthy computer repair shop among the dozens in business in this area
can be a challenging task and John’s goal is to offer affordable, reliable and trustworthy
support and services to individuals and small businesses in Southeastern
Massachusetts. John is a native of Carver but now lives with his lovely wife, Sherri, in
Middleboro.
Sherri Hartlen-Neely, The Marketing Chick
Sherri has over 20 years of communications, marketing, public relations
and event planning experience. She has put these talents to use in the
publishing, insurance, museum and consulting industries. Sherri is not
only responsible for marketing and communications for South Shore
Computer Repair, but also offers a variety of marketing services to our
corporate clients. Sherri grew up in Boston and Newton but chose
Middleboro as her home in 2005.

14. Contact Us Any Time; Operators Are Standing By!
South Shore Computer Repair
238 Centre Street
Middleboro, Massachusetts 02346
Phone: 508.947.1966
Email: help@ssc-repair.com
Web: www.ssc-repair.com
Twitter: www.twitter.com/SSCRepair
Facebook: www.facebook.com/SSCRepair
You can also find us on Angie’s List, Foursquare, Google+ and Yelp

15. Shop Hours
Tuesday through Thursday
3:00 PM to 6:00 PM
Friday
1:00 PM to 5:00 PM
Saturday
10:00 AM to 2:00 PM
If our shop hours do not fit within your hectic schedule,
please contact us to setup a private appointment.