Your website is the “front door” and primary identity of your organization. It can play a vital role in communicating both within and outside the world of your core constituents and supporters to educate and inform, build goodwill, raise funds, and bring people together. In this workshop, the fifth session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, Laura Shapiro of Global Fund for Women and Alex Bernardin of the San Francisco AIDS Foundation shared best practices for ensuring people not only cross your online threshold and stay awhile, but also strategies for how to deepen visitor engagement and motivate them to take action. Enjoy this resource from the training! To view other presentations, resources from this workshop: http://www.slideshare.net/SPHCalpact/calpact-training-social-media-usage-by-channel http://www.slideshare.net/SPHCalpact/calpact-training-resources-for-understanding-key-performance-indicators http://www.slideshare.net/SPHCalpact/calpact-kp-is-forengagement http://www.slideshare.net/SPHCalpact/calpact-training-engagement-features-in-non-profit-websites http://www.slideshare.net/SPHCalpact/calpact-how-to-make-website-more-engaging-workshop-051413 To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2012-2013-new-media-trainings/sessions. Follow Us on Twitter: @CALPACT Facebook: http://www.facebook.com/CALPACTUCB Website: www.calpact.org

1. Site Features That Can Increase Engagement
Social media share and follow buttons (AddThis.com)
Facebook widgets (http://developers.facebook.com/docs/plugins/)
 Like button
 Comments
 Recommendations
 Facepile
Videos
Slideshows
Photo essays
Infographics
Interactive graphics (clickable maps, etc.)
Online communities/blogs with active commenters
User-generated content campaigns
Rolling asks (“thank you for donating, now tell your friends”)
Mobile optimization
Location-specific features
Consistent branding across channels
Clarity of design and messaging