1. Personal Branding
Through Social Media
Donna Wertalik

2. BRAND = DNA
Brands Propel
Business

3. We are CEO’s of our own
Company: ME inc. To be in business
today our most important job is to
be head marketer for the brand
called YOU!
- Tom Peters

4. 4 Questions
1. What are you PASSIONATE about?
2. What KEY WORDS best describe you?
3. What MOTIVATES you?
4. Why are you UNIQUE?

5. 4 Rules
1. Be Consistent
2. Be Relevant
3. Be Interesting
4. Be Yourself

6. Creating Your Brand
Great Places to Start

8. Professional
Outfit Profile
Photo
Recent Update Profile
Completeness
Current Info
Promote Your Web Presence

9. Outfit Profile
Summary / Brand Statement
What makes you unique? Offer?
Specialties & Skills
Think ‘key word’ SEO

10. LinkedIn Skills

11. Custom URL
Create a Personal URL
- Cleaner
- Email Signature
- Business Cards
How To

12. Personal Business Card
QR Code

13. Applications

14. Books
- Industry Related
- Personal Interest

15. Presentations
- Industry
- Related Topic
- Course

16. Blog
- RSS
- Recent Postings

17. Adding to Network
Linking Up
- Groups
- Colleagues
- Friends
- Add Personal Note

18. Job Searching
Email Alerts
Save Job / Similar Jobs
Connections to Company
Job Search

19. Follow Companies
Deluxe Corp

20. Follow Companies
Contact Recruiters
In Your Network

21. Join Groups
Discussions - Members - Jobs

22. Career Explorer
Career Explorer

23. LinkedIn Tips
Additional Advice
- Check Account Daily
- Status Updates
- Contribute to Groups
- Be Professional
- Informational Interviews

25. Spring Cleaning
Clean up Trash
- Pictures
- Wall Posts
- Crazy Info
- Privacy Settings

26. SEO Profile
Optimize Info
- School
- Interests
- Work Experience
- Advertisements

27. Like Career Pages
Facebook Page

28. Reach Out
Discover
Opportunities

30. Create a Blog
Showcase
- Wisdom
- Passion
- Literacy

32. Join Twitter
To Begin
- Sign Up
- Pick Username
- Email

33. Profile Information
Fill Out
- Name
- Location
- Web (LinkedIn/Blog URL)
- Bio (SEO)

34. Follow & Socialize
Tweet
- Interests & Knowledge
- Find Topics & Hashtags
- Event & Industry Chats
- Location Based
Hashtags
#job #mnjobs
#interview #careeradvice

35. Company Tweets

39. Deluxe Page

40. Social Tips
Follow...
Blogs
- Mashable
Niche Job Boards
- Brazen Careerist
- Brave New Talent
- Glassdoor

41. Links
LinkedIn
• Skills: http://www.linkedin.com/skills/
• Career Explorer: http://www.linkedin.com/careerexplorer
Facebook
• BranchOut: https://apps.facebook.com/branchout/
• BeKnown: https://apps.facebook.com/beknown/
Business Cards
• Moo: http://us.moo.com/
• Zazzle: http://www.zazzle.com/
• QR Code Generator: http://qrcode.kaywa.com/
Portfolios:
www.mattwolk.com
www.philliphess.com
http://www.wix.com/nlavinka/nathanlavinka2
http://www.youtube.com/watch?v=7FRwCs99DWg