Leveraging social media in regulated industries such as banking, pharmaceuticals, and alcohol production requires strict adherence to industry regulations and privacy laws. Companies must be transparent in their communications, and cannot provide unlicensed medical or legal advice to consumers. User-generated content on corporate websites and pages also falls under a company's responsibility and oversight. Success requires buy-in from senior leadership, close collaboration with legal and compliance teams, and educating all parties on content, moderation, and response policies and timelines. Examples from Beam Global demonstrate how regulated companies can innovatively market through social media while following applicable rules and standards.

1. Leveraging Social Media In Regulated Industries Jason Falls Doe-Anderson SOMESSO London May 15, 2009

19. Let’s Connect Jason Falls VP, Director of Interactive & On-Line Communications Doe-Anderson Louisville, Ky. [email_address] Twitter: @JasonFalls +1.502.815.3257 www.socialmediaexplorer.com