Freelance speaker, journalist, broadcaster and book author/editor specialising in social media, Guy Clapperton covers Social Media and Modern PR at Social Media World Forum Europe in London, March 2011. http://www.socialmedia-forum.com/europe/
2. Virgin Media said 32% of UK companies on
social media this month
Mashable says 78% of business users have
Twitter, 75% Facebook but 30% LinkedIn
Facebook is the biggest driver to websites
3. This ‘third of small business was being
reported last year by Daryl Wilcox Publishing.
January 2010, Reuters and others were
reporting that SMEs were the next big thing in
social media after University of Maryland
reported a 100% increase from 12% to 24% in
SMEs.
…so what’s gone wrong?
4.
5. • Marketing basics – it counts on your
website/Facebook page/Tweets/whatever too!
• Why are you telling everyone this stuff – contrary
to what Robert Scoble says, the fact that I know
you doesn’t mean I want to know what you had
for breakfast!
• Reproducing clippings – is that always allowed?
6. • A blog is for life, not just for Christmas
• What will it say? How often?
• Moderation:
* Spamming
* Negativity
* Advertising other services
7. • Ofcom: 50 per cent of social media users over 35
• Young people actually seem to be abandoning it
8. • Do you?
• Should you?
• Outcomes?
• Horror stories: The airline…
9. • The satnav people
• The commenters
• The phonies
12. • Clauses about bringing employers into disrepute
apply online!
• What does your company/client’s social media
policy say?
• Colleagues must understand staff policy can
apply to personal as well as corporate
blog/Twitter/Facebook
14. • Seek new ‘followers’ for the sake of it
• Treat the social media interchangeably –
Facebookers will expect fewer updates than
Twitter users
• Overt promotion – see the Moonfruit example