Marketers understand that social becomes extremely important when search engines determine how to rank your website. We know the why, but how? This session will delve into key ways companies can maximize the impact of social sharing.

1. @SMSsummit▪Boston ▪October 29-30, 2014

2. Best Practices in SEO and Social Media Integration
Maximizing Reach & Impact
Tweet at us!
@Shoebuy #SMSsummit

3. SEO & Social?
AWESOME!
Let’s Integrate!

4. Wait … Where do I start?

5. I’m still lonely…”
“I mean, like, I have Facebook, Twitter, Pinterest, Instagram and Snapchat but, alas …

6. Remember, there are plenty of fish in the sea…
About18 BILLION
in fact, which is the number of monthly Search Queries in Google, Bing, & Yahoo!

7. 1. How to Break the Ice
2. What to Focus On
3. How to Plan
4. Honesty in Auditing

8. A Chance Encounter …

9. Phase 1: Break The IceWhat’s SEO? I’m interested, but not really …

10. •More than just titles, descriptions, keyword stuffing
•Onsite & Offsite Elements
•Technical Implementations
•SEO needs good Social & PR to do its job
•External Linking and Brand Velocity
•And of course we love GOOD CONTENT
Hi, I’m Rich and I do SEO stuff … Yeah, it’s pretty cool.

11. SEO REPORT
Keyword Planner
URLs
KWs
Visibility
Sales
Value
Oh you’re not interested? Well maybe this will change your mind.

12. Break the Ice … Don’t Try Moving Glaciers
Weekly SEO Insights Email

13. Posts that leverage SEO insight garner
2xmore engagement

14. Phase 2: Find What They Like & Focus On THATOMG! We have so much in common! “I like content … You like content” “Both of our worlds are moving fast” “We’re both tough to measure”

15. Take it slow, no rush.
How ‘bout we pretend we’re search engines. Fun, Right?

16. Keyword Planner
Alright, let’s take it up a level.
Talk to my boy Google, he’s a great guy.

17. Now just think (about SEO) before you post.
Did I include a Keyword (or related keywords) in the post?
How is the page I’m linking to performing?
Is this keyword trending? High Search Volume?

18. Phase 3: Let’s Plan Our Lives“We’re getting married in September, 387 people are coming, and I’m having a kid by March.”

19. If only Paul Krugman would retweet me …
More like, if only the NYTimes.com would link to my website. #WishList
Inventory
Filter Domains
Categorize by Authority & Type
Compare to Competitors
Create list of target websites
Follow, Like, Retweet, Share Their Info
Build Relationship
(not easy)
Translate Website in social Profile (Company + Individuals)
Get that link!
* If it looks like paid links at all, please NO FOLLOW the link

20. Where do you see yourself in 3 months?
Chill … you’re putting too much pressure on me…
Keyword Planner
+
Analytics
Create list of Keywords
Expand List
Keyword Planner
+
Specific Month
+ Last 30 Days on those KWs
Wow, these 10 KWs are super high volume for March
Getting close to March
Identify New Trends, or check current/past trending of those KWs

22. Phase 4: Can I be Honest With You? “I don’t like that outfit” “You’re tacky and I hate you”

23. I told you to structure your data like 4 days ago.
Clean up that Code … Now!

24. If you don’t Audit those Social Properties by the time I get back …
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25. Twitter
•The URL & Company Name
•Lead in
•Take advantage of active trends
•Retweetability
•Links
•Hashtags

26. Facebook
•URL, Profile Name, Industry
•Update “about” & “info” section
•Create Static Tabs
•Consistent Posting (with links)

27. Pinterest
•Make your profile visible to search engines
•Speak their language (board titles, pin descriptions)
•Optimize image names
•Use Hashtags (or don’t)

28. Google+
•URL & Company Name
•Update your meta description
•Authorship

29. And They Lived Happily Ever After…
SEO
With Social Media