2. Introduction
• This report is covering the period starting from 1/10/2011 to 30/10/2011
• Studying Nokia’s the countries official channels
• Focusing on the following models for Nokia Brand:
• Nokia N8
• Nokia E5
• Nokia E72
• Comparing to Blackberry with focus on the following models :
• Blackberry bold
• Blackberry curve
• Blackberry torch
• The analysis are covering MENA Countries
2
3. Owned Channels Dashboard
Official Fan Nokia Nokia Nokia Nokia Nokia
pages Egypt Lebanon Kuwait Jordan Oman
Total No. of 508,359 28,351 146 55,569 32
Fans
Official Pages Nokia Egypt Nokia Lebanon
Total Followers 793 254
Total Tweets 313 154
Official Channel Nokia Egypt Nokia KSA
Total Upload Views 56,781 117,797
Total Channel Views 2,768 196,273
No. of Subscribers 205 351
3
4. Owned Channels Dashboard
Nokia Egypt Facebook fan
1000000
100000
10000
No. Subscribes 1000 Twitter Followers
100
10
1 Nokia Egypt
Total Channel Views Total tweets
Total Uploads Views
4
5. Share of Market
Total number of mentions = 2021
15%
294 Mentions
Nokia
85% BlackBerry
1727 Mentions
Demographics [ Sample ]
Gender Age
83 % 25 to 34
18 to 24
Under 18
17 %
0 5 10 15 20 25 305
7. Share of Voice
Nokia E72
2% Nokia N8
11%
Blackberry Torch Nokia E5
24% 1%
Blackberry Curve
19%
Blackberry Bold
43%
* In this chart we compare Black Berry series like Curve , Bold and Torch to specific Nokia products
2%
14% 23%
4% Micromedia Micromedia
Social Networks Social Networks
82% 65% Websites & Blogs
Websites & Blogs
Videos & Images 10% Videos & Images
7
8. Topics Trend
25
20
15
10
5
0
1 7 13 19 25 29
Oct Oct Oct Oct Oct Oct
11 11 11 11 11 11
* Peak has been reached on the 24th of October with 22 mentions – Mainly due to the spread of the tweet that states “Camera
showdown: iPhone 4S vs. iPhone 4, Galaxy S II, Nokia N8 and Amaze 4G (video) http://engt.co/p8Vc0k””.
800
600
400
200
0
1 7 13 19 25 29
Oct Oct Oct Oct Oct Oct
11 11 11 11 11 11
* Peak has been reached on the 10th of October with 696 mentions – All were concerning the Blackberry Outage issue in the
Middle east.
8
10. Geographical Analysis
Top Countries Top Countries
Saudi Arabia 299 Saudi Arabia 73
Kuwait 297
Egypt 53
Egypt 295
265 Lebanon 21
Jordan
Qatar 121 17
Qatar
Bahrain 121
Kuwait 17
Lebanon 78
10
11. Sentiment Analysis
78%
Neutral feedback Neutral
Negative
• People are requesting a Multi-User twitter
Positive
application for Nokia E5
• Customers are asking about windows live
messenger application when it will be released for
Nokia E5 and some of them asking if there Skype 18%
for Nokia E5
4%
Positive feedback Negative feedback
• “Camera showdown: iPhone 4S vs. iPhone 4, Galaxy • Customers have faced problems
S II, Nokia N8 and Amaze 4G ‘ the most retweeted activating the GPS system of Nokia E72
tweet its retweeted more than 100 times
• Some people can hardly delete a save
• Positive feedback for Nokia N8 WLAN connection on E5
11
14. Product Analysis: Nokia N8
Sentiment Analysis Verbatim
Neutral
38% 46% Negative
Positive
16%
Top Countries
3% 2% 2% Sauidi Arabia
5%
5% Egypt
6% Lebanon
Kuwait
45% Qatar
8% Jordan
Morocco
Tunisia
24% Bahrain
Oman 14
15. Social Glossary
• Channel views
The amount of people who have clicked on your user profile name (also known as your "channel"). each
time someone sees your personal page or channel, your "channel views" gets a +1
your channel is where your uploaded videos and personal info is publicly viewable.
• Comment:
A comment is a response that is often provided as an answer of reaction to a blog post or message on a
social network. Comments are a primary form of two-way communication on the social web.
• Fan:
A person who has a strong interest in or admiration for a particular sport, art or entertainment form,
famous person or, a brand.
• Foursquare:
Foursquare is a social network in which friends share their locations and connect with others in close
physical proximity to each other. The service uses a system of digital badges to reward players who
“checkin” to different types of locations.
• Hashtag :
A hashtag is a tag used on the social network Twitter as a way to annotate a message. A hashtag is a
word or phrase preceded by a “#”. Example: #yourhashtag. Hashtags are commonly used to show that a
tweet, a Twitter message, is related to an event or conference.
15
16. • Like:
A “Like” is an action that can be made by a Facebook user. Instead of writing a comment
for a message or a status update, a Facebook user can click the "Like" button as a quick way
to show approval and share the message.
• Links:
Links are the highlighted text or images that, when clicked, jump you from one web page or
item of content to another. Bloggers use links a lot when writing, to reference their own or
other content. Linking is another aspect of sharing, by which you offer content that may be
linked, and acknowledge the value of other's people's contributions by linking to them. It is
part of being open and generous.
• Microblog
Microblog is a Social Networks for broadcasting medium in the form of blogging. A
microblog differs from a traditional blog in that its content is typically smaller in both actual
and aggregate file size. Microblogs "allow users to exchange small elements of content such
as short sentences, individual images, or video links"
ex: Twitter, Tumblr , MySay , Jaiku, Hictu , Emotionr
• Networks:
Networks are structures defined by nodes and the connections between them. In social
networks the nodes are people, and the connections are the relationships that they have.
Networking is the process by which you develop and strengthen those relationships.
16
17. • Online Video Channel:
ex: Yahoo Video , Youtube , Daily Motion , Metacafe , Ning , Atom , WebCastr
• Profiles:
Profiles are the information that you provide about yourself when signing up for a social
networking site. As well as a picture and basic information, this may include your personal
and business interests, a "blurb" about yourself, and tags to help people search for like-
minded people.
• Real-Time Search:
Real-time search is the method of indexing content being published online into search
engine results with virtually no delay.
• Retweet:
To repost another user's message on the social networking website Twitter
• Sentiment:
Sentiment is normally referred to as the attitude of user comments related to a brand
online. Some social media monitoring tools measure sentiment.
• Sharing:
Sharing is offering other people the use of your text, images, video, bookmarks or other
content by adding tags, and applying copyright licenses that encourage use of content.
17
