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Decoding
the Social Web
When did the internet become “social”?
                A. When Facebook launched on February 4,
                   2004.


                B. When Tim Berners-Lee’s World Wide Web
                   prototype as created in 1990.


                C. When a mobile phone in the U.K.
                   received one of the first SMSes in
                   1992.


                D. The Internet has been social from the
                   beginning.

Sources:
•http://www.poynter.org/latest-news/business-news/transformation-tracker/28803/new-media-timeline-1969-2010/
•http://www.isoc.org/internet/history/brief.shtml
•https://secure.wikimedia.org/wikipedia/commons/wiki/Main_Page
D. The
   Internet
   has been
   social
   from the
   beginning.
learning.smex.org
Analog vs.
                                                                 Digital?



Sources:
•https://secure.wikimedia.org/wikipedia/commons/wiki/File:Analog_clock_base.png / http://creativecommons.org/
licenses/by-sa/3.0/
01000001010101111010101011010010100101101
01000001010101111010101011010010100100000
10101011110101010110100101010000010101011
11010101011010010100100000101010111101010
10110100101010000010101011110101001101001
01001000001010101111010101011010010100000
10101011110101010110100101001000001010101
                  Digital Traits

11101010101101001010100000101010111101010
                 A. Perfect copies
10110100101100000101010111101010101101001
                 B. Long-range transmission
01001000001010101111010101011010010100100
00010101011110101010110100101001000001010
                 C. Safer and more efficient to store

10111101010101101001010010000010101011110
                 D. Malleable: shapeable and
10101011010010100100000101010111101010101
                    reshapeable; XML and APIs

10100101000001010101111010101011010010100
10000010101011110101010110100101001010110
01010101111010101011010010100100000101010
Source:
•https://secure.wikimedia.org/wikipedia/commons/wiki/File:Macintosh-motherboard.jpg
What’s still missing?
does this help?
30 linear steps = 30
30 exponential steps = 1B
2.72 billion
              World: 399.3%
           Middle East:1,675.1%
users




        16 million



        1995         Growth in Internet Usage     2010
Internet        Mobile




Pen. Rates




             0                               100




Internet penetration = No. Users / Total Population
Facebook Adoption


30



23



15

                              Lebanon
 8                         facebook users
                               25.5%

 0
  2010                                         2011
         Facebook Adoption in the Arab World
n
        ano d
    Leb oun
         r
  ha s a witter
          T
      00      .
8 0,0 ounts
    acc



Twitt
      er ac
Arab        count
      regio       s in
            n: 1,      the
                  150,0
                        00
“the people formerly known as the audience” —jay rosen




Source:
•https://secure.wikimedia.org/wikipedia/commons/wiki/File:Audience.jpg
used to be: filter,
  then publish

now it’s: publish,
   then filter
Our Tools
1990




         <HTML>
       simple markup language
1994


wikis   anyone can edit




                  2001
1996–7




         1999




   web blogs    anyone can publish
1998




super search
 anyone can find anything
late 90s, early 2000s




                                         •https://secure.wikimedia.org/wikipedia/en/wiki/Open_content
                        open licensing
everyone shares and shares alike




                                         Source:
2001, 2004

                                                  podcasts
                                                  anyone can broadcast




Source:
•http://www.moma.org/collection/object.php?object_id=89465
2002-2004




    social networks
            anyone can join
early 2000s




 photo-
 sharing                   2004

everyone’s got an agency
2005




       video-sharing
          everyone owns a TV network
2005




                                                                         mashups
                                       anyone can plot any data
Source:
•https://secure.wikimedia.org/wikipedia/commons/wiki/File:Audience.jpg
•http://www.holovaty.com/writing/chicagocrime.org-tribute/
2006




                                     twitter aka microblogging
     everyone has his own newswire




Source:
•https://si0.twimg.com/a/1308256633/images/logos/twitter_newbird_blue.png
2007




                                •http://legacy.ushahidi.com/
crowdmaps

                                Source:
everyone can collect the data
smart phones
everyone, everything, everywhere




Source:
•https://secure.wikimedia.org/wikipedia/en/wiki/File:HTC_Desire_Z_overview.jpg
•http://www.flickr.com/photos/tbuser/2675780623/sizes/m/in/photostream/
With all these channels...
Strategy.
1.Know what you’re
              trying to
              achieve.

Strategy.   2.Know who you’re
              talking to and
              speak directly
              to them.
            3.Know what you
              want them to do.
            4.Build trust and
              credibility.
            5.Know how you’ll
              measure your
              success.
<end>
<end>
This session was led by participants in                          ‫ﲤّﺖ إدارة ﻫﺬه اﻟﺪورة ﻣﻦ ﻗﺒﻞ ﻣﺸﺎرﻛﲔ ﻓﻲ ﺑﺮﻧﺎﻣﺞ‬
SMEXbeirut’s MADski11s social media
trainer certification program. The                             ‫اﳌﺎدﺳﻜﻴﻠﺰ ﺑﺮﻧﺎﻣﺞ اﳊﺼﻮل ﻋﻠﻰ ﺷﻬﺎدة ﻣﺪرّب إﻋﻼم‬
delivery of two trainings is a                            ‫إﺟﺘﻤﺎﻋﻲ ﻓﻲ ﺳﻤﻴﻜﺲ ﺑﻴﺮوت . إن ﺗﻘﺪﱘ ﺗﺪرﻳﺒﲔ ﻫﻮ أﺣﺪ‬
requirement of the six-month course.
For more information about the program                   ‫ﻣﺘﻄﻠﺒﺎت اﳌﻘﺮر اﳌﻤﺘﺪ ﻋﻠﻰ 6 أﺷﻬﺮ. ﻟﻠﻤﺰﻳﺪ ﻣﻦ اﳌﻌﻠﻮﻣﺎت‬
or to share your feedback, please
contact Mohamad Najem at
                                                         ‫ﺣﻮل اﻟﺒﺮﻧﺎﻣﺞ او ﳌﺸﺎرﻛﺔ آراﺋﻜﻢ، اﻟﺮﺟﺎء اﻟﺘﻮاﺻﻞ ﻣﻊ ﻣﺤﻤﺪ‬
mohamad@smex.org.                                                               .mohamad@smex.org ‫ﳒﻢ ﻋﻠ ﻰ‬
                                                                                 




                   This presentation is a part of the commons. As long as you credit SMEXbeirut, you
                   can reuse or remix this original resource for free under the following license:
                   creativecommons.org/licenses/by-nc-sa/3.0/.

                     ‫ﻫﺬا اﻟﻌﺮض ﻫﻮ ﺟﺰء ﻣﻦ اﳌﺸﺎع اﻹﺑﺪاﻋﻲ. ﻃﺎﳌﺎ اﻧﻚ ﺗﻨﺴﺒﻪ اﻟﻰ ﺳﻤﻴﻜﺲ ﺑﻴﺮوت، ﳝﻜﻨﻚ إﻋﺎدة إﺳﺘﻌﻤﺎل أو إﻋﺎدة ﻣﺰج ﻫﺬا اﳌﺼﺪر‬
                            ./creativecommons.org/licenses/by-nc-sa/3.0 :‫اﻷﺻﻠﻲ ﻣﺠﺎﻧﺎ ﲢﺖ اﻟﺘﺮﺧﻴﺺ اﻟﺘﺎﻟﻲ‬

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Decoding the Social Web

  • 2. When did the internet become “social”? A. When Facebook launched on February 4, 2004. B. When Tim Berners-Lee’s World Wide Web prototype as created in 1990. C. When a mobile phone in the U.K. received one of the first SMSes in 1992. D. The Internet has been social from the beginning. Sources: •http://www.poynter.org/latest-news/business-news/transformation-tracker/28803/new-media-timeline-1969-2010/ •http://www.isoc.org/internet/history/brief.shtml •https://secure.wikimedia.org/wikipedia/commons/wiki/Main_Page
  • 3. D. The Internet has been social from the beginning.
  • 5. Analog vs. Digital? Sources: •https://secure.wikimedia.org/wikipedia/commons/wiki/File:Analog_clock_base.png / http://creativecommons.org/ licenses/by-sa/3.0/
  • 6.
  • 7. 01000001010101111010101011010010100101101 01000001010101111010101011010010100100000 10101011110101010110100101010000010101011 11010101011010010100100000101010111101010 10110100101010000010101011110101001101001 01001000001010101111010101011010010100000 10101011110101010110100101001000001010101 Digital Traits 11101010101101001010100000101010111101010 A. Perfect copies 10110100101100000101010111101010101101001 B. Long-range transmission 01001000001010101111010101011010010100100 00010101011110101010110100101001000001010 C. Safer and more efficient to store 10111101010101101001010010000010101011110 D. Malleable: shapeable and 10101011010010100100000101010111101010101 reshapeable; XML and APIs 10100101000001010101111010101011010010100 10000010101011110101010110100101001010110 01010101111010101011010010100100000101010
  • 11. 30 linear steps = 30 30 exponential steps = 1B
  • 12. 2.72 billion World: 399.3% Middle East:1,675.1% users 16 million 1995 Growth in Internet Usage 2010
  • 13. Internet Mobile Pen. Rates 0 100 Internet penetration = No. Users / Total Population
  • 14. Facebook Adoption 30 23 15 Lebanon 8 facebook users 25.5% 0 2010 2011 Facebook Adoption in the Arab World
  • 15. n ano d Leb oun r ha s a witter T 00 . 8 0,0 ounts acc Twitt er ac Arab count regio s in n: 1, the 150,0 00
  • 16. “the people formerly known as the audience” —jay rosen Source: •https://secure.wikimedia.org/wikipedia/commons/wiki/File:Audience.jpg
  • 17. used to be: filter, then publish now it’s: publish, then filter
  • 19. 1990 <HTML> simple markup language
  • 20. 1994 wikis anyone can edit 2001
  • 21. 1996–7 1999 web blogs anyone can publish
  • 22. 1998 super search anyone can find anything
  • 23. late 90s, early 2000s •https://secure.wikimedia.org/wikipedia/en/wiki/Open_content open licensing everyone shares and shares alike Source:
  • 24. 2001, 2004 podcasts anyone can broadcast Source: •http://www.moma.org/collection/object.php?object_id=89465
  • 25. 2002-2004 social networks anyone can join
  • 26. early 2000s photo- sharing 2004 everyone’s got an agency
  • 27. 2005 video-sharing everyone owns a TV network
  • 28. 2005 mashups anyone can plot any data Source: •https://secure.wikimedia.org/wikipedia/commons/wiki/File:Audience.jpg •http://www.holovaty.com/writing/chicagocrime.org-tribute/
  • 29. 2006 twitter aka microblogging everyone has his own newswire Source: •https://si0.twimg.com/a/1308256633/images/logos/twitter_newbird_blue.png
  • 30. 2007 •http://legacy.ushahidi.com/ crowdmaps Source: everyone can collect the data
  • 31. smart phones everyone, everything, everywhere Source: •https://secure.wikimedia.org/wikipedia/en/wiki/File:HTC_Desire_Z_overview.jpg •http://www.flickr.com/photos/tbuser/2675780623/sizes/m/in/photostream/
  • 32. With all these channels...
  • 34. 1.Know what you’re trying to achieve. Strategy. 2.Know who you’re talking to and speak directly to them. 3.Know what you want them to do. 4.Build trust and credibility. 5.Know how you’ll measure your success.
  • 35. <end>
  • 36. <end>
  • 37. This session was led by participants in ‫ﲤّﺖ إدارة ﻫﺬه اﻟﺪورة ﻣﻦ ﻗﺒﻞ ﻣﺸﺎرﻛﲔ ﻓﻲ ﺑﺮﻧﺎﻣﺞ‬ SMEXbeirut’s MADski11s social media trainer certification program. The ‫اﳌﺎدﺳﻜﻴﻠﺰ ﺑﺮﻧﺎﻣﺞ اﳊﺼﻮل ﻋﻠﻰ ﺷﻬﺎدة ﻣﺪرّب إﻋﻼم‬ delivery of two trainings is a ‫إﺟﺘﻤﺎﻋﻲ ﻓﻲ ﺳﻤﻴﻜﺲ ﺑﻴﺮوت . إن ﺗﻘﺪﱘ ﺗﺪرﻳﺒﲔ ﻫﻮ أﺣﺪ‬ requirement of the six-month course. For more information about the program ‫ﻣﺘﻄﻠﺒﺎت اﳌﻘﺮر اﳌﻤﺘﺪ ﻋﻠﻰ 6 أﺷﻬﺮ. ﻟﻠﻤﺰﻳﺪ ﻣﻦ اﳌﻌﻠﻮﻣﺎت‬ or to share your feedback, please contact Mohamad Najem at ‫ﺣﻮل اﻟﺒﺮﻧﺎﻣﺞ او ﳌﺸﺎرﻛﺔ آراﺋﻜﻢ، اﻟﺮﺟﺎء اﻟﺘﻮاﺻﻞ ﻣﻊ ﻣﺤﻤﺪ‬ mohamad@smex.org. .mohamad@smex.org ‫ﳒﻢ ﻋﻠ ﻰ‬   This presentation is a part of the commons. As long as you credit SMEXbeirut, you can reuse or remix this original resource for free under the following license: creativecommons.org/licenses/by-nc-sa/3.0/. ‫ﻫﺬا اﻟﻌﺮض ﻫﻮ ﺟﺰء ﻣﻦ اﳌﺸﺎع اﻹﺑﺪاﻋﻲ. ﻃﺎﳌﺎ اﻧﻚ ﺗﻨﺴﺒﻪ اﻟﻰ ﺳﻤﻴﻜﺲ ﺑﻴﺮوت، ﳝﻜﻨﻚ إﻋﺎدة إﺳﺘﻌﻤﺎل أو إﻋﺎدة ﻣﺰج ﻫﺬا اﳌﺼﺪر‬ ./creativecommons.org/licenses/by-nc-sa/3.0 :‫اﻷﺻﻠﻲ ﻣﺠﺎﻧﺎ ﲢﺖ اﻟﺘﺮﺧﻴﺺ اﻟﺘﺎﻟﻲ‬