Presentación Waves of Change: How Mobile has Transformed Marketing

1. Waves of Change: How Mobile has Transformed Marketing J. Ramphis Castro Planadeball, P.E.,J.D. It ’s worse th a n you th in k ! Wednesday, May 16, 2012

2. Today’s Agenda Mobile Internet in Puerto Rico Trends in Mobile Adoption: Why should I care? Do’s and Don’ts in Mobile Strategy Advanced Marketing Techniques on Mobile Wednesday, May 16, 2012

3. Wednesday, May 16, 2012

5. First, some data on Internet Usage in Puerto Rico Wednesday, May 16, 2012

6. Let’s dig deeper... Wednesday, May 16, 2012

8. It won’t change anytime soon... Wednesday, May 16, 2012

10. Meanwhile, on mobile.... Wednesday, May 16, 2012

12. Why is this relevant? Wednesday, May 16, 2012

29. Where do we go from here? Wednesday, May 16, 2012

30. Some Do’s and Don’ts Respect your customers Always ask permission Live by your analytics Be as targeted and specific as possible Wednesday, May 16, 2012

31. Don’ts Send unsolicited or irrelevant push notifications or SMS (know your audience) Wednesday, May 16, 2012

32. Cutting-edge Mobile Marketing Wednesday, May 16, 2012

33. Best way to build competency? Wednesday, May 16, 2012

34. @jramphis Wednesday, May 16, 2012

Presentación Waves of Change: How Mobile has Transformed Marketing

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Presentación Waves of Change: How Mobile has Transformed Marketing