1) adMingle is a social and personal advertising network that allows users to share information from any source to social networks. 2) It has over 100 happy customers and some awards. The company's vision is to change the way social networks are used by adding value to people's shares. 3) adMingle offers various products including awareness campaigns, performance campaigns, affiliate programs, and tools to boost clicks, leads, installations, and acquisitions.

1. Share Your Passion!
‘Social & Personal Advertising Network’
Presented by:
Giampaolo Chiello, Italy co-Founder & CEO
giampao@admingle.com, M: +39 347 0661711

2. “The Power of the People is much stronger
than the People in Power!”
Brands Wahim Ghonim
PitchShare Your Passion!

3. Some adMingle Lovers
* 100+ Happy customersSome Awards

4. WW Sharing
Social Transactions a DAY!
Share Your Passion!
Potential
World Socializing >
~60 hours / month
~7.5 working days

5. WW Sharing
Social Transactions a DAY!
Share Your Passion!
Potential
Tweets > 600m
Videos > 3bn
Pictures > 300m Shares > 2.7bn
Posts > 56m
Check-in > 38m
Messages > 64bn
World Socializing >
~60 hours / month
~7.5 working days
China
India
Facebook
Tencent
Whatsapp
United
States
Google +
Indonesia
LinkedIn
Twitter
WORLD POPULATION
1
2
3
4
5
6
7
8
9
10
11

6. /’mingle/ - ‘share any piece of information from
any source to any social networks’
Share + Value =
Vision
Share
Economy
Share Your Passion!

7. /’mingle/ - ‘share any piece of information from
any source to any social networks’
Share
+
Value =
Vision
Social
Economy
Share Your Passion!
to Share
to Mingle

8. Share Your Passion!
Global
Expansion

9. How?
Change the way we ‘do’ social networks!
Share Your Passion!

10. Campaign Process & Source
Share Your Passion!
analytics
Nano-Publishers
ACCEPT / REJECT
Gather Data
Website E-Commerce Websites Affiliate Websites
Publish Campaign
Campaign Brief
Segmented
Nano-Publishers
(Users)

11. Technology &
Innovation
Change the way we ‘do’ social networks!
Share Your Passion!

12. • Legitimate Country
– Clicks belong to the country the campaign takes place
• Legitimate IP
– Clicks that are not in adMingle IP fraud list
• Click count limitation per IP number
– adMingle counts up to 3 clicks for each IP traffic
• Legitimate Click behavior
– adMingle checks the click traffic per user
– adMingle checks unusual peaks in number of clicks
• Duplicate Clicks
– adMingle checks whether there are duplicate clicks and
eliminates their count
Share Your Passion!
Anti Fraud System

13. Scoring System Structure
Active
Usage
Content
Quality
User
Popularity
Personal CPM
True Reach Scoring
Local
Remote
adMingle Scoring System is composed from
three main calculation ‘Elements’
Those elements are calculated & distributed between two different
user layers. The system not only analyzes the first level followers which
we call locals but goes deeper to find the true reach and impact of the
user by analyzing second level connections which are called remote
users.
Share Your Passion!

14. Currently Available
Share Your Passion!
adMingle.Effect
Awareness Campaigns
True Reach based via Twitter
adMingle.Click
Cost per click campaigns
Multiple social networks

15. Campaign Summary
Change the way we ‘do’ social networks!
Share Your Passion!

16. Campaign
DemographicsShare Your Passion!
70.21
%
27.66
%
2.13%
25-34 35-54 55+
Demographics
Ancona, 0.47% Cremona, 0.47%
Genova, 1.89%
Latina, 0.47%
Lecce, 1.42%
Milano, 12.47%
Monza e della
Brianza, 2.36%Pisa, 0.47%Pistoia, 0.47%
Roma, 12.74%
Teramo,
0.47%
Torino, 3.77%
Verona, 13.21%
Agrigento
Ancona
Arezzo
Ascoli
Piceno
Bari
Bergamo
Bologna
Brescia
Age Gender
Location
Man,
45%
Woman,
55%
Man Woman

17. Campaign
PerformanceShare Your Passion!
17
1,606
920
784 928
689
4216
1,282
623 368 394
286
00
200
400
600
800
1,000
1,200
1,400
1,600
1,800
Total Clicks Costed Clicks
Click Performance
t.co, 5.15%
facebook.com,
30.92%
m.facebook.com,
35.05%
Google Plus,
17.52%
Other, 11.36%
t.co facebook.com m.facebook.com Google Plus Other
Traffic Source
Message Screen Shots
4,500
5,000
5,500
6,000
12/02/2014
5,964
5,000
Total Clicks Paid Clicks
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,371,776
True Reach

18. Products
Share Your Passion!
adMingle Connect
API for third party developers & Social Scoring Value Sales
adMingle.Effect
Awareness Product;
aCPM – Cost Per Reach
adMingle.Click
Performance Product;
aCPC – Cost Per Click
adMingle.Club
s
Affiliate Program
adMingle.Play
User Generated
Video Campaign
CTR.Booster
Display Advertising
Booster
Mingle.Button
E-commerce
Notifier & Loyalty
adMingle.Lead
Lead Generation;
aCPL – Cost Per Lead
adMingle.Quest
Acquisition Product;
aCPA – Cost Per Acquisition
adMingle.Install
aCPI – Cost Per Install

19. “to change the way we share on social networks
by Adding ‘value’ to people shares”
Why?Share Your Passion!

20. #Let’sMingle
Share Your Passion!
www.admingle.co.uk
www.adMingle.de
www.admingle.fr
www.adMingle.it
www.admingle.ru
www.adMingle.at
www.admingle.com
www.admingle.co.il
www.admingle.sg
www.admingle.co.id