smckl #7 http://smckl.org/?p=394

1. P1 Social Media Initiatives
@P1W1MAX
www.p1.com.my

2. Some titbits
 Among the 1st to engage in Social Media – aggressively!
 Used YT to viral videos
 Packeteers encouraged to be on FB & Twitter – believe in
transparency
 First to have Digital-specific Care Team in Malaysia
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3. P1 Social Media Channels
 @P1W1Max
 @P1Cares 2500 + followers
 @P1 Media
 P1 Buddy – 15K + followers
From the Management
 @michaellaip1
 @idhamnawawi
 @kennywong
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4. Some Social Media Initiatives
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5. Powered by Packet One Networks Private & Confidential.

6. Powered by Packet One Networks

7. The Buzz
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8. More buzz….
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9. And then…..
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10. Project Alpha
 Total tweets mentioning
@ProjectAlphaMY = 3,514
 Tweets from @ProjectAlphaMY =
1,271 (with P1 mention)
 Followers of @ProjectAlphaMY =
877
 Tweets mentioning @P1W1max =
1,958 (pertaining to Project
Alpha)
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11. Blogs Coverage
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12. Project Alpha Statistics
 Streams 432,984
 FB fans – 5,909
 Twitter followers - 877
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13. P1 MFS: 15Malaysia
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14. Episodes
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15. 15MY Statistics
 Downloads: 510,023
 Streams: 3,209,679
 Page Views: 15,121,745
 FB fans: 93,770
 Twitter followers: 1,658
 Most Viewed, Most Shared:, Most Everything –
YuHang’s: Potong Saga!
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16. Digital Care
 Facebook, Twitter, Forums, Blogs, Webchat – any
possible online medium
 90+ tickets per day / 70% close rate within same
day
 8 man team
 9am – 11pm daily/ 7days a week
 Technical/non tech/promotions/enquiries
 Pro-active engagement via @P1Cares
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17. Some Twitter Comments
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18. Some Twitter Comments
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19. Some not so nice comments…
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20. Whatisinside Campaign
whatisinside.com.my
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21. Wimaxinside.com.my
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22. Wimaxinside.com.my
 Interactive engagement through @whatisinside and @wimaxinside
 Pre-launch, launch & post-launch
 On all social media platforms
 200+ contest entries over 7 days
 200K page views
 450+ tweets
 1000+ unique visitors
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23. Powered by Packet One Networks

24. So what is in it for all of u?
 Follow us @wimaxinside
 Watch out for more info at facebook.com/wimaxinside
 Join contest at wimaxinside.com.my to win Wimax
Inside laptops!
 ….and remember this date:
10th July!
Berjaya Times Square
WiMAX-Inside Laptops From RM 99/-
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25. Follow us!
 @P1W1MAX
 @P1Cares
 @P1Media
 @wimaxinside
 P1 Buddy
 Send your queries to talktous@p1.com.my
 Or tweet me @kennywong
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