Michael Rodgers of Medialogic's presentation for SMBTV #12- Designing for Social Media.

1. MICHAEL RODGERS
SENIOR USER EXPERIENCE (UX) DESIGNER, MEDIA LOGIC
DESIGNING THE
USER EXPERIENCE

2. YES, USER EXPERIENCE
DESIGNER IS A REAL TITLE.
• Mashup of skills, including Graphic Design,
UI Design, Problem Solving
• Working knowledge of relevant development
platforms
• Anal-retentiveness is a must
• Passion for understanding how any why users
will interact with your product

3. WITHOUT THE
MOMMY ISSUES

4. SIR, PLEASE
PRESS OK

7. DESIGNING THE
USER EXPERIENCE

9. BUT IT’S NOT JUST ABOUT DESIGN
IT’S ABOUT
RESULTS

10. AMAZON.COM
PERSONALIZE
THE USER
EXPERIENCE

11. 2008 2012

12. AMAZON.COM
CHECKOUT EXPERIENCE
• Users were forced to register as first step of
checkout process
• Simple checkout form: Email, Password,
and 2 buttons, “Register” and “Login”
• The solution? One button: “Continue”
• $300,000,000 INCREASE IN SALES
IN ONE YEAR

13. KEYS TO A GOOD
USER EXPERIENCE

14. KEYS TO A GOOD
USER EXPERIENCE
• Know what you want your users to do

17. KEYS TO A GOOD
USER EXPERIENCE
• Know what you want your users to do
• Don’t put obstacles in their way

19. KEYS TO A GOOD
USER EXPERIENCE
• Know what you want your users to do
• Don’t put obstacles in their way
• Design for all devices

21. KEYS TO A GOOD
USER EXPERIENCE
• Know what you want your users to do
• Don’t put obstacles in their way
• Design for all devices
• Refine, Refine, Refine

22. KEYS TO A GOOD
USER EXPERIENCE
• Know what you want your users to do
• Don’t put obstacles in their way
• Design for all devices
• Refine, Refine, Refine
• Know when to ignore the “experts”

23. MICHAEL RODGERS
SENIOR USER EXPERIENCE (UX) DESIGNER, MEDIA LOGIC
DESIGNING THE
USER EXPERIENCE