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The early bird
              gets the worm




Friday, May 21, 2010
And this worm can help solve
                        a BIG marketing problem




Friday, May 21, 2010
What’s the problem you ask?




Friday, May 21, 2010
Traditional advertising and public relations
                                are not as effective
                                   as they used to be




Friday, May 21, 2010
Source: Agent Wildfire


Friday, May 21, 2010
And they don’t want
     to be interrupted




Friday, May 21, 2010
So how do you connect with them?




Friday, May 21, 2010
Build trust. Trust drives transactions.




Friday, May 21, 2010
SOCIAL MEDIA
         lets you earn customers’ trust




Friday, May 21, 2010
Talk with them.
                       Don’t shout at them.




Friday, May 21, 2010
Listen and respond.
    Show them you care.




Friday, May 21, 2010
Give your brand enthusiasts
                 something
          interesting to talk about




Friday, May 21, 2010
Sounds easy enough




Friday, May 21, 2010
But it’s not.
   Wasting valuable time and
   resources is easy to do.




Friday, May 21, 2010
Avoid the waste. Come and learn.




Friday, May 21, 2010
Friday, May 21, 2010
A nonprofit organization

                       providing social media education

                          and sharing best practices




Friday, May 21, 2010
Learn from veteran agency strategists,
                                    such as ...




                    Tac Anderson                                                                  Sean O’Driscoll
               Digital Consulting Director                                                       CEO of Ant’s Eye View
                       at Studio D,                                                             former general manager,
                  Waggener Edstrom                                                            community support services,
                                                                                                       Microsoft




                                                              Eric Weaver
                                                      Digital Strategist at Tribal DDB
                                             recent recipient of the Brand Leadership Award
                                                     from the World Brand Congress


Friday, May 21, 2010
And client-side executives




                                 Rod Brooks                                  Neil Beam
               VP and CMO of PEMCO Mutual Insurance Company      Sr. Manager Channel Strategy at AT&T
                 and past present of Marketing Communications      and author of the ROI chapter for
                             Executives International           WOMMA’s 2009 Measurement Guidebook.



Friday, May 21, 2010
Meet people over breakfast




Friday, May 21, 2010
Share your experiences
                       and continue the conversation




Friday, May 21, 2010
Not an early bird?
                       No worries, you can still get
                              the worm.




Friday, May 21, 2010
Hope to see you at our next event.




                           www.socialmediabreakfast.com/category/smb-seattle/




Friday, May 21, 2010
Connect with us online @SMBSeattle




                                                      libsyn

Friday, May 21, 2010
eat, meet, share, and learn




Friday, May 21, 2010
Prepared for Social Media Breakfast Seattle
                                      by Colleen Carrington
                       (@colleencar, www.linkedin.com/in/colleencarrington)

Friday, May 21, 2010

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