Brianna Haag, SF Marketing Manager, Eventbrite This interactive session will cover technology trends in the events industry, including hot topics like mobile innovations, RFID, and big data. We'll also share nonprofit-specific tools and a case study to bring these examples to life. After attending this session, you'll walk away with practical recommendations you can apply immediately to improve, streamline, and enhance your next event.

1. Leveraging Trends in Event Technology
10.10.13
[Your Name]
[Today’s Date]

2. Brianna Haag
SF Marketing Manager
Eventbrite
@BriteSF
brianna@eventbrite.com
[Your Name]
[Today’s Date]

3. Technology can enhance all events
with a diverse range of passions
and interests
[Your Name]
[Today’s Date]

4. wine tasting
concerts
theater
volunteering
marathon
poetry
live music
arts & crafts
class reunion
fashion
fun run
festival
race
fundraiser
hiking
comedy
block party
hiking
politics
turkey trot
car rally
networking
summits
dance
parades
training
expeditions
dating
tea party
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design

5. Agenda
• Tech Trends
• Tech Tools
• Case Study
[Your Name]
[Today’s Date]

6. Taking Advantage of
Broader Tech Trends
1. Mobile
2. Hardware Improvements
3. Connected Platforms and Open
APIs
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7. Tech Trend #1: Mobile
Trend
• Attendees and organizers are already using these devices to
receive information from their networks, general news, and more.
Impact
• It has never been easier to provide attendees with the information
they need at their finger tips.
What is being replaced
• Paper brochures, posted signs, PDF attachments to emails, last
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minute trips to the printer.
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8. Why go Mobile?
• By the end of 2013, there will be more mobile
devices on Earth than people*
• 120 million smartphones and 50m tablets in US 2012*
• 56% of adults in US have Smartphones*
• Millenial's, ages of 20-34, report up to 85% having
smartphones*
*Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update 2012-2017
*Comscore, Mobile Future in Focus 2012
*Pew Research, Smartphone Ownership 2013
*Achieve, 2013 Millennial Impact Report
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9. Mobile Usage
• People use different devices at different times of the day.
• 67% of shoppers report having started shopping on one
device (or in a store), but completed the purchase elsewhere.*
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10. Mobile Fundraising in 2013
• 18% of traffic to fundraising and donation pages comes from
mobile devices like smartphones and tablets.
• 23% of participants in peer-driven events and campaigns
choose to use mobile technology to help them fundraise for
good causes.
• Participants who use mobile technology to fundraise in a
campaign raise up to 2.95x more than those who do not.
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• The percentage of donations made on mobile web browsers
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has grown 205% in the last 12 months!

11. Mobile Impacts Events
Mobile event registration is growing rapidly
• January 2013: 13% of Eventbrite
registrations
• July 2013: 17% of Eventbrite
registrations
Mobile event tools enable better events
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12. Mobile Trends:
Event Registration
Your event registration should:
• Have an optimized purchase flow
• Make it easy to discover events through a
mobile app
• Enable mobile sharing of events via social
media, text and email.
[Your Name]
[Today’s Date]

13. Mobile Trends:
Post Purchase
Passbook
• Seamless attendee experience
• Easy to add tickets &
registrations to Passbook
• Attendees will see their
registrations to upcoming events
• Location and time-based
notifications
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14. Mobile Trends:
Mobile Entry Management
• Be aware of all the tools you need to
implement entry management – internet,
chairs, tables, iPads, signs, etc.
• Understand all the technology options for
entry management available through your
registration provider
• Go paperless
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15. Trend
Tech Trend #2:
Hardware Improvements
• Hardware technology is constantly becoming more advanced
and cheaper (thanks to Moore’s Law).
Impact
• With improvements to widely available hardware devices,
companies are replacing specialized hardware with these
devices.
What is being replaced
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• Point of sales, badge/ticket scanners, lead retrieval hardware,
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business cards, etc.

16. Hardware Trends:
Card Readers
Turn any Android or iOS device into a credit card processor with a
‘swiper’ that connects to the audio jack
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17. Hardware Trends:
QR Code Scanning
• Allows trade show vendors and
attendees to swap information
• Uses iOS and Android devices
• Turns any Android or iOS device into
a digital guest list or ticket scanner
[Your Name]
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18. Hardware Trends:
Badge Scanners
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19. Tech Trend #3:
Connected Platforms & APIs
Trend
Companies are releasing open APIs (Application
Programming Interfaces), so that software vendors
can easily integrate data
Impact
Users’ data is less likely to be stuck on one platform
making it easier for different services to work together
What is being replaced
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Spreadsheets, CSVs, and manual importing/exporting
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of data

20. Connected Platform Recommendation:
The Salesforce Platform
Salesforce has over 1800 integrations with independent
software vendors
The Eventbrite Platform
Over 60 integrations with independent software services
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21. Connected Platform Recommendation:
• Zapier allows users to connect two independent APIs
• Offers end points for over 190 different web services
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• In a sense, it plays “middle-man” for services that don’t have
official integrations
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22. Taking Advantage of New Trends
Mobile
Services are being re-engineered to advantages of mobile
devices (constant accessibility, location awareness,
integrated camera, etc)
Hardware Improvements
General consumer hardware is replacing specialized
business hardware as it becomes more powerful, cheaper,
and ubiquitous
Connected Platforms and Open APIs
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Connected platforms and Open APIs means that you can
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easily transfer data between integrated services.

23. Agenda
• Tech Trends
• Tech Tools
• Case Study
[Your Name]
[Today’s Date]

24. Payment Tools:
Texts to Give & Dial to Web
Advantage
Quick/Easy way to
donate!
Comfortable behavior
Disadvantage
Expensive
Hard to collect donor data
Lag time
[Your Name]
[Today’s Date]

25. Payment Tools:
Scanning
QR Codes for Donations
Advantage
Easy to incorporate into events
Disadvantage
Attendees need to have ability
to scan
[Your Name]
[Today’s Date]

26. Emerging Technologies:
RFID
Radio Frequency Identification
• Access Control
• Lead Generation
• Audience Profiling
• Social Media Integration
• Cashless Payments
• Active RFID
• NFC and Beyond….
[Your Name]
[Today’s Date]

27. Mobile Tools:
Auctions
• Bid on mobile phones during event
• Live updates on progress and
deadline
• Payouts at end of event
NP
Charity
Ball
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28. Mobile Tools:
Mobile App Creation
• Easy way to set up an HTML mobile
app
• tapcanvas is a freemium product –
only pay for high-end features +
accessible on any smartphone
platform immediately
• doubledutch is more pricey but
includes more features
[Your Name]
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29. Mobile Tools:
Mobile Event Guide
What should be in your guide?
• Schedule
• Presenter Listings
• Social Media
• Maps
• News
• Feedback
Benefits
• Convenience for attendees
• Extra revenue from sponsorships
• More visits for presenters
• Added interactivity
[Your Name]
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30. Mobile Tools:
Mobile Event Guide
Event attendees are able to:
• View and edit their up-to-date event schedule • Request private meetings with
others
• Locate exhibitor booths on the tradeshow map
• Send private messages and start discussions • Discover who they already know and
see new contacts they should meet
[Your Name]
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31. Presentation Tools:
Prezi + AppleTV
[Your Name]
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32. Polling Tool:
Poll Everywhere
[Your Name]
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33. Seat Map Tool:
Social Tables
[Your Name]
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34. Fundraising Tools:
Peer to Peer Fundraising
[Your Name]
[Today’s Date]

35. Agenda
• Tech Trends
• Tech Tools
• Case Study
[Your Name]
[Today’s Date]

36. Case Study: The Leukemia &
Lymphoma Society
[Your Name]
[Today’s Date]

37. Case Study: The Leukemia &
Lymphoma Society
New Technology: BidPal
• Great way to engage younger
demographic
• Investment / high cost
• Increased silent auction
revenue by 60%
[Your Name]
[Today’s Date]

38. Case Study: The Leukemia &
Lymphoma Society
• Fund the Fight program
• Interface was user friendly and
people were able to give easily
• Increased revenue because
people could still bid during
dinner
• People paid more attention to
auction than ever before
• Spotlight on items that hadn't
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been bid on
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39. Case Study: The Leukemia &
Lymphoma Society
[Your Name]
[Today’s Date]

40. Apply Learnings to Future Events
• Dramatically improve efficiencies for events
through mobile trends, hardware
improvements and connected platforms
• Don’t be afraid to try new tools
• Remember some new technologies will Name]
[Your
require an investment but can be worth the
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reward

41. Questions &
Answers
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42. thank you
Brianna Haag
brianna@eventbrite.com
@BriteSF
[Your Name]
[Today’s Date]