Caryn Stein, VP of Communications & Content, Network for Good
Twitter Handles: @Caryn74
Social media presents new and exciting opportunities for nonprofits to advance their missions,
raise much-needed funds, and mobilize huge bases of support, but how exactly can
nonprofit leaders harness its potential? Join us for an interactive look
9. 9
Yes, You Need a Strategy
#SM4NP
• Define your policy and process.
• Set clear goals and targets.
• Track and measure your progress.
• Integrate social into your
communications/marketing plans.
• Be true to your brand.
• Make it personal and interactive.
Giving and charitable engagement is social. And this is why social media can work really well for nonprofits.
When it fulfills basic reasons for being on social media
Social norms
Personal milestone
Personal cause
Visibility
Humor
When it is driven by the network not you
seek out rewards that make us feel accepted, important, attractive, and included.
Audience poll
Tools
Focus
Have a process in place to:
Involve your staff
Report from the field
Collect stories