Meg Garlinghouse- Leveraging LinkedIn for Good

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Leveraging LinkedIn for Good Meg Garlinghouse, Head of LinkedIn for Good This session will cover how nonprofits can leverage the LinkedIn network to gain knowledge, build awareness, and grow their community. We will cover how to maximize your presence with your company profile page, ways to build a LinkedIn Group and why you should get your supporters to add the Volunteer and Causes field to their profile.

Tecnologia Negócios Turismo

Leveraging LinkedIn, for Good

Social Media for Nonprofits
Conference
San Francisco
November 4, 2011
Recruiting Solutions

LinkedIn’s mission

Connect the world’s professionals to make
them more productive and successful

Connect Talent with Opportunity

LinkedIn for Good’s Mission
Connect the talent and passion of
professionals with opportunities to use their
skills to make a positive impact on the world

Are Nonprofits on LinkedIn?

 There are over 3.6mm nonprofit professionals

 From over 117,000 nonprofit organization

 Representing 205 countries

Leverage “Products and Services” section for
recommendations

Magic of Advanced Search

Find (free) Talent

Thought Leadership through LinkedIn Groups

Why connections matter

4,000,000 3rd Degree

110,000 2nd Degree

645
1st Degree

LinkedIn Today: Nonprofit Section

 Information you need to
know
 From your trusted
network
 To make you better at
your job

Be the Broker in the Structural Hole

InMap (http://inmaps.linkedinlabs.com/)

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Meg Garlinghouse- Leveraging LinkedIn for Good

1. Leveraging LinkedIn, for Good Social Media for Nonprofits Conference San Francisco November 4, 2011 Recruiting Solutions

2. 5 Tips  Build your brand (Profile page)  Grow your community (Company pages)  Find talent for free – Volunteers & Board (Advanced search)  Gain knowledge and insights (LinkedIn Today, Groups)  Fill the structural hole (InMaps)

3. LinkedIn’s mission Connect the world’s professionals to make them more productive and successful Connect Talent with Opportunity

4. LinkedIn for Good’s Mission Connect the talent and passion of professionals with opportunities to use their skills to make a positive impact on the world

5. Are Nonprofits on LinkedIn?  There are over 3.6mm nonprofit professionals  From over 117,000 nonprofit organization  Representing 205 countries

6. Build Your Brand

7. Use the network to build your brand  Share the causes you care about  Encourage your board members/donors/volunteers and employees to add the field to their profile

8. Adding the Volunteer/Causes Field http://www.linkedin.com/profile/edit-volunteering-combined

9. Grow your community

10. Create a presence on Company Pages

11. Send updates to your followers

12. Leverage “Products and Services” section for recommendations

13. Find (free) talent

14. Magic of Advanced Search Find (free) Talent

15.

16.

17. Gain knowledge and insights

18. Thought Leadership through LinkedIn Groups

19. Why connections matter 4,000,000 3rd Degree 110,000 2nd Degree 645 1st Degree

20. LinkedIn Today: Nonprofit Section  Information you need to know  From your trusted network  To make you better at your job

21. Be the connector

22. Redundant connections

23. Be the Broker in the Structural Hole InMap (http://inmaps.linkedinlabs.com/)

24. Recap of 5 Tips 1. Add the Volunteer/Causes field to your profile (Brand) 2. Tell your story on Company pages (Community) 3. Find a skilled volunteer or board member (Talent) 4. Participate in a Group and take advantage of LinkedIn Today (Knowledge and Insights) 5. Invest in the network that we have benefited from (Connect)

Meg Garlinghouse- Leveraging LinkedIn for Good

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