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Lovette Ajayi - Blogging for Nonprofits
1.
Blogging for Nonprofits
By Lovette Ajayi
2.
What do People
Blog About? Beauty Politics Technology Entertainment EVERYTHING! Personal life Health/Fitness Science
3.
What’s the hype?
Over 173,000,000 blogs exist 1 in 4 people online read them
4.
5 Ways To
Use Your Blog Storytelling Voice of the People Resource Tool Organization Newsroom Fundraising Tool
5.
Storytelling
Photo credit: Water.org
6.
Voice of the
People Photo credit: Kiva.org
7.
Resource Tool
8.
Newsroom
9.
Fundraising
10.
I. Thou Shalt
Decide On a Platform That Is Right For You
11.
Blogger Easy and
fast to setup FREE! Similar to Wordpress.com
12.
Wordpress (.org)
Free but hosting costs Super customizable Full website capability Like buying a house as opposed to renting (Blogger)
13.
Tumblr
Very visual Great for Crowdsourcing LOOKS dynamic
14.
II. Thou Shalt
Measure and Track Reach
15.
Google Analytics
Text
16.
III. Thou Shalt
Have Good Content
17.
Be... ONE of these.
Or more: INTERESTING! Useful Informative Funny Current
18.
IV. Thou Shalt
Engage Thine Readers
19.
Create Conversation When
readers comment, REPLY. Ask for feedback (end posts with questions)
20.
V. Thou Shalt
Make Content Easy to Receive
21.
RSS Feeds
22.
Organizations Who Blog
Well Amnesty International Water.org Kiva Greenpeace International Save Darfur Coalition
23.
Amnesty International
24.
Water.org
25.
Kiva
26.
Greenpeace International
27.
Save Darfur Coalition
28.
Questions?