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Leveraging LinkedIn for Good


      Deepa Sapatnekar
      Head of Communications
      LinkedIn - India, Korea, MENA region
 Build your brand (Profile page, Experience, Skills)

 Grow your community (Company pages)

 Find talent for free (Advanced search, Board Connect)

 Share knowledge & insights (LinkedIn Today, Influencer
  Follow, Groups)

 Fill the structural gap (InMap based connecting)
LinkedIn’s
Mission
Connect the world’s professionals
to make them more productive and successful
LinkedIn for Good’s
Mission
Connect the talent and passion of professionals
with opportunities to use their skills to make a
positive impact on the world
Did you know?


78%                        of professionals would like to join a nonprofit board*




70%                        of LinkedIn members agree that it is really important for volunteer
opportunities to match their skills and interest**



75%                        of LinkedIn members would be open to virtual volunteering
opportunities that use their specific skills and talents**




Sources:
*Booz Allen, Board Recruitment in the Nonprofit Marketplace, 2002; Taproot Research
**2011 LinkedIn Volunteer Survey
Challenge: Expand the Board with specific skill sets

Solution: LinkedIn Jobs Network drove posts virally to
the right candidates
   26 qualified applicants in 30 days
  Filled 2 Board seats with senior exec’s in Operations &
 Marketing


               “With LinkedIn, we made more connections with local leaders in
               2 weeks than what has taken years of relationship-building in the
               past. LinkedIn is our lifeline to the business community.”
               – Johanna Dalton, Executive Director, Goldie’s Place
Are nonprofits on LinkedIn?




 4M nonprofit pros

 130K nonprofit orgs

 From 205 countries

 9% of LinkedIn 1M groups are NPO owned
Leveraging LinkedIn for Good
Using LinkedIn to recruit
Build your brand
Build your brand
                    Share the causes you
                     care about

                    Encourage your board
                     members, donors,
                     volunteers &
                     employees to add the
                     field to their profile
Add Volunteer/Causes section




http://www.linkedin.com/profile/edit-volunteering-combined
Build your skills reputation
Build your skills reputation
Grow your
community
Create a presence on LinkedIn Company Pages
Update and track followers
Leverage “Products and Services”
Find Talent
- Volunteers, Board & Staff
The magic of Advanced Search
The magic of Advanced Search
Board Connect




  → Find board members for your cause
  → Secure funding
  → Find passionate volunteers
Leverage your network



      Find           Relate           Engage




     Research       Contribute, &     Personalize
    Connections   Leverage Insights   Connections
Share knowledge &
Insights
Follow nonprofit Influencers




http://www.linkedin.com/today/post/whoToFollow
Follow nonprofit Influencers




http://www.linkedin.com/today/post/whoToFollow
Follow nonprofit Influencers




http://www.linkedin.com/today/post/whoToFollow
Follow nonprofit Influencers




http://www.linkedin.com/today/post/whoToFollow
Follow nonprofit Influencers




http://www.linkedin.com/today/post/whoToFollow
Follow nonprofit Influencers




http://www.linkedin.com/today/post/whoToFollow
Follow nonprofit Influencers




http://www.linkedin.com/today/post/whoToFollow
Follow nonprofit Influencers




http://www.linkedin.com/today/post/whoToFollow
LinkedIn Today
Thought leadership via “Groups”
Creating a nonprofit group on LinkedIn
Creating a nonprofit group on LinkedIn
Fill the structural
gap
Why connections matter…




1st Degree                       500

2nd Degree                    110,000


3rd Degree                4,000,000
Redundant connections
Be the broker in the structural gap




InMaps - http://inmaps.linkedinlabs.com/
Connect with your alumni to build your network




     http://www.linkedin.com/college/alumni
Leverage your network



      Find           Relate           Engage




     Research       Contribute, &     Personalize
    Connections   Leverage Insights   Connections
 Build your brand (Profile page, Experience, Skills)

 Grow your community (Company pages)

 Find talent for free (Advanced search, Board Connect)

 Share knowledge & insights (LinkedIn Today, Influencer
  Follow, Groups)

 Fill the structural gap (InMap based connecting)
Quick resources


•   nonprofit.linkedin.com (“Board Connect”)

•   learn.linkedin.com & help.linkedin.com

•   Group called “LinkedIn Nonprofit Solutions”
Leveraging LinkedIn for Good

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