The world of social media expands every day, so it can be tough to know exactly where to get started. In addition to offering tools to help you be deliberate and strategic in your approach, this session will review some of the primary components of social media strategy building, online engagement, and how to get started with just 30 minutes per day.
4. A social media strategy map helps your organization think through objectives, audience, content, strategy, tools, and measurement to support your organization’s communications and Internet strategy. Start with Strategy These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.
12. Organization Goal: Increase online ticket sales Social Media Goal: Increase online community actions by 25% in one season. These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.
18. Who must you reach with your social media efforts to meet your objective? Why this target group? Is this a target group identified in your organization’s communications plan? What do they know or believe about your organization or issue? What will resonate with them? What key points do you want to make with your audience? Audience
19. These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.
26. One Way emailsearch engine ads Homebase Web Site AudienceObjective SocialListeningConversation Connecting An Integrated Strategy These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.
30. Mostly Direct Mail SupportsNew Strategy: Reach younger supporters to prepare for a ballot initiative to protect California parks. These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.
Here are some things to think about when building your strategy.In the conference materials I uploaded some worksheets to help you map out a strategy. These are also available on the WeAreMedia wiki.You’ll want to think about your:ObjectivesAudienceContentStrategyToolsHow you’ll measure successYou’ll want to think these through each time you embark on a specific campaign or experiment.
http://www.flickr.com/photos/climens/3911106012/
Now, restate your objective so it is “SMART” – SpecificMeasurableAttainableResult-FocusedTime-basedYou can use this method for large or small objectivesOutputs vs. Impact. Frequency of attendanceCuriosity to learn about the art formDepth of emotional responseQuality of social connections
Source: LEVERAGING SOCIAL MEDIA Understanding the Strategy and Putting it into PracticeFacilitated by Beth Kanter, Blogger and Co-Author, The Networked Nonprofit Hosted by Theatre Bay Area at the Contemporary Jewish Museum
$950,000 Raised$300,000 Online Tough to track specifically to social media46% of that came from supporters new to CSPFEmail list size grew in tandem with Facebook Fans, suggesting that they are highly related