Fundraising With Social Media- Darian Rodriguez Heyman
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The document provides guidance on how to effectively launch a fundraising campaign using social media. It recommends setting a specific fundraising goal, estimating donation amounts and response rates, mapping donations to impact, choosing fundraising platforms, optimizing content and donation buttons, engaging supporters through email and social media, activating volunteers, testing strategies, and celebrating successes. The key steps involve setting SMART goals, doing the math to estimate results, demonstrating impact to donors, utilizing multiple channels, and continually improving through testing.
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Fundraising With Social Media- Darian Rodriguez Heyman
- 1. Fundraising With Social Media Darian Rodriguez Heyman March 22, 2012
- 2. Our Agenda •Why Social Fundraising? •How To Launch a Campaign
- 5. Why Social Fundraising? •People Give to People •The Most Powerful Form of Ask is a “Peer Ask” •Turn Your Donors Into Fundraisers
- 6. $300 Billion Donated by Individuals per Year Source: 2008 Chronicle of Philanthropy
- 7. Online Giving: 13%
- 8. Growing at: 35% — 55% Source: 2010 Blackbaud, 2010 Giving USA
- 9. How Not To Launch
- 10. How To Launch a Campaign
- 11. How to Launch •Just Do It •Fail Fast, Fail Forward •Accountability 2.0 •Direct •Complete •Immediate
- 12. How to Launch •Step 1: Pick a SMART Goal •$20,000 •By June 30, 2012 •LBHS Playground •For 647 Kids
- 13. “People Don’t Give To You, They Give Through You”
- 14. How to Launch •Step 2: Do The Math •2% Response Rate •$93 Average Gift •1.2x Viral Value •10,000-Person List = $22,320
- 15. How to Launch •Step 3: Map Donations to Impact •Think Incrementally
- 17. How to Launch •Step 4: Pick a Platform
- 18. •Step 5: Upload Content Pick a short video Use Personal pictures Keep text to a Stories Sell! with human minimum faces
- 19. How to Launch •Step 6: Make Your Donate Button Shine
- 20. How to Launch •Step 7: Get Out of Your Own Way •3-Click Rule
- 21. How to Launch •Step 8: Email Marketing •SMART Goal: Focus on Impact •People Give to People •Keep Them Posted •Once/Week
- 22. How to Launch •Step 8: Email Marketing
- 23. How to Launch •Step 9: Get Social •Editorial Calendar •Facebook 1+/Week •Twitter 2+/Day •P2P Asks Are Key •Feed the Tip Jar
- 24. How to Launch •Step 9: Get Social •? Vs. . •Rich Media: Photos, Vids •Hashtags •Respond, Recognize & Retweet
- 25. How to Launch •Step 10: Activate •Captains, Committees, & Commandos •Turn Donors Into Fundraisers •Ask Them!!!
- 26. How to Launch •Step 11: Test, Test, Test •Fail Fast, Fail Forward •A/B Splits •Data Vs. Gut
- 27. How to Launch •Step 12: Celebrate! •Share Milestones Across All Channels •Document Impact •Declare Victory!
- 28. “People Don’t Give To You Because You Have Needs, But Because You Meet Needs”
- 29. How To Launch A Campaign •Step 1: Pick a SMART Goal •Step 2: Do the Math •Step 3: Map Donations to Impact •Step 4: Pick a Platform
- 30. How To Launch A Campaign •Step 5: Upload Content •Step 6: Make Your Donate Button Shine •Step 7: Get Out of Your Own Way
- 31. How To Launch A Campaign •Step 8: Email Marketing •Step 9: Get Social •Step 10: Activate •Step 11: Test, Test, Test •Step 12: Celebrate!
- 32. Thank You! Darian@SM4NP.org www.Nonprofits101.org Twitter: @dheyman