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Integrated Fundraising
Strategies
Moderator:
Darian Rodriguez Heyman
Panelists:
Kathy Bella, BBBS
Ann Lehman, Zimmerman Lehman
Lesley Mansford, Razoo
A Note on
Tin Cup Fundraising
Integrated Fundraising
Strategies

Kathy Bella, Big Brothers
Big Sisters of the Bay Area
www.zimmerman-lehman.com
Recruiting Job Description
PART OF JOB DESCRIPTION

www.zimmerman-lehman.com
Training the Board in
Fundraising

www.zimmerman-lehman.com
Highlight

Individual GiftsAn overview of giving in 2012

+

Total 2012 contributions: $316.23 billion

Total estimated
charitable givi
increased by 3.5 pe
to $316.23 billion, in

2012 contributions by source
(by percentage of the total)

Bequests
7%

Corporations
6%

+

Foundations
15%

Total charitable giving by
American individuals, foundations,
estates, and corporations rose for
the third consecutive year in 2012.
The single largest influence on

3.5%

Individuals
72%

3.9%

Giving by individ
is estimated to h
increased by 3.9 pe

this increase was the additional
$8.67 billion in gifts made by
individuals over 2011.

2012 contributions by recipient organization

www.zimmerman-lehman.com

(by percentage of the total)

Environment/
animals
Arts, culture,
3%

+

4.4%

Giving by founda
increased by an esti
4.4 percent.

Unallocated
2%

Gifts to individuals
1%

Giving by bequ
Foundations

www.zimmerman-lehman.com
Corporations

www.zimmerman-lehman.com

www.zimmerman-lehman.com
Government
Agencies

www.zimmerman-lehman.com
Direct Mail
Events

www.zimmerman-lehman.com
Earned Income

www.zimmerman-lehman.com
Why Don’t More
Nonprofits Write Grants?
Why Don’t More
Nonprofits Write Grants?

www.FoundationCenter.org
Never Submit
a Cold Grant
Never Submit
a Cold Grant
• Warm it Up:
– Secure an Invitation
– The Pasta Test
• Programs &
Positioning
Never Submit
a Cold Grant
– Dollar Amount
– Deadline
– Jedi Mind Trick
Crowdfunding	
  for	
  Causes	
  
Why	
  Crowdfunding?	
  
It’s	
  Easy	
  
It’s	
  Efficient	
  
It’s	
  Social	
  

It	
  Increases	
  Your	
  
Donor	
  Base	
  
	
  
It’s	
  Here	
  to	
  Stay	
  
How	
  to	
  Create	
  a	
  Successful	
  	
  
Online	
  Fundraiser	
  
1)  Plan	
  ahead	
  
2)  Set	
  a	
  realis8c	
  goal	
  
3)  Tell	
  a	
  compelling	
  story	
  
4)  Set	
  a	
  deadline	
  
	
  
	
  
	
  

5)	
  	
  Start	
  with	
  your	
  inner	
  circle	
  
6)	
  	
  Start!	
  
	
  
	
  
	
  
Integrated Fundraising
Strategies
Moderator:
Darian Rodriguez Heyman
Panelists:
Kathy Bella, BBBS
Ann Lehman, Zimmerman Lehman
Lesley Mansford, Razoo

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