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Darian Heyman - Fundraising With Social Media
- 1. fundraising With Social Media Darian Rodriguez Heyman @Dheyman #sm4np
- 2. Our Agenda •Why Social Fundraising? •How To Launch a Campaign
- 4. Why Social Fundraising? •People Give to People •The Most Powerful Form of Ask is a “Peer Ask” •Turn Your Donors Into Fundraisers
- 5. US OnlineGiving: $300B 13% 35-55% Growth
- 6. How To Launch a Campaign
- 7. How to Launch •Just Do It •Fail Fast, Fail Forward
- 8. Step 1: Pick a SMART Goal •Rs. 80,000 /- •By December 31, 2012 •NDES Playground •For 247 Youth
- 9. “People Don’t GiveTo You, They Give Through You”
- 10. Step 2: Map Donations to Impact •Think Incrementally
- 12. Step 3: Pick a Platform
- 13. Step 4: Upload Content Pick a short video Use Use Personal pictures Stories! with human Keep text to a faces minimum
- 14. Step 5: Make Your Contribute/Donate Button Shine •3 Tweaks: Button, Levels, Impact
- 15. Step 6: Get Out of Your Own Way •3-Click Rule
- 16. Step 7: Plan for Success •Editorial Calendar •Facebook 1+/Week •Twitter 1+/Day •P2P Asks Are Key •Seed the Tip Jar
- 17. Step 7: Plan for Success •Mornings: 8 – 9AM •Lunch: 12 – 1PM •End of Day: 4:30 – 6PM •Nights: 9:30 – 11PM •Weekends!
- 18. Step 8: Social Tips •? Vs. . •Media: Photos, Vids •Tag Everyone! •Respond, Recognize &Retweet
- 19. Step 8: Social Tips Think 50/50
- 20. Step 9: Activate •Form a Social Media Marketing Committee •The Ask: 5 Minutes/Week
- 21. Step 10: Data Vs. Gut •Fail Fast, Fail Forward •A/B Splits
- 22. One Final Note: Celebrate! •Share Milestones Across All Channels •Document Impact •Declare Victory!
- 23. “People Don’t GiveTo You Because You Have Needs. They Give Because You Meet Needs”
- 24. Dhanyawad! Darian@SM4NP.org @dheyman