Rob Wu, CEO, CauseVox
Twitter Handle: @RobJWu
Fundraising campaigns are driven by a special type of story–– the campaign story. In this talk, Rob will go through ten examples of compelling campaign stories and what makes them great.
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FREE EBOOK!
Get our free ebook on Hollywood storylines you
can use for crowdfunding:
http
://www.causevox.com/ebooks/hollywood-storylines-no
/
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IDEAS IN ACTION
• Embrace that you are the underdog.
• If there is no clear antagonist, define the enemy
or threat.
• Rally supporters by showing them what the
enemy can do.
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Protagonist starts out as poor and
downtrodden, but rises in the world through
wealth, status, love, and more. May include
momentary loss of it all and grows up because
of it.
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The main character(s) has an inner
transformation that leads to a new
perspective on life.
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IDEAS IN ACTION
• Tell the story of a disadvantaged kid that got into
Harvard.
• Tell a story of a cancer survivor.
• Good opportunity for personal narratives or
testimonials.
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IDEAS IN ACTION
• Flashback videos or Tweeting past events as if
they were today
• Q&A interviews before and after with someone
going through a “rebirth” process.
• Letters to my former self, a timeline of
milestones and achievements
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Protagonist and companions set out to acquire
an important object or reach a destination,
encountering perils and obstacles along the way.
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IDEAS IN ACTION
• Think of your mission as a quest, and map out the
journey (literally: make a map!), recruit
companions (partners, supporters), and stock up
on supplies.
• Get supporters to tell stories of their journey via
personal fundraising pages
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IDEAS IN ACTION
• Tread lightly with sad and dark storytelling to
avoid the dreaded “poverty or charity porn.”
• Be strategic with imagery and personal stories to
make a point and show what happens if you
DON’T make progress on your mission.
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LET’S STAY IN TOUCH!
Rob Wu, CEO of CauseVox
www.causevox.com
@robjwu / @causevox
Notas do Editor
Greet audience!!!
Original presentation sucked. Instead, we’re going to talk about movies
About Rob
- CEO of CauseVox, a crowdfunding platform for nonprofits, causes, and social good projects.
- Launched a crowdfunding campaign for the Red Cross that raised $120k in 10 days. Recently raised $20k for another crowdfunding campaign last year.
What makes us different…stories should come first (branding, customization, blog posting)
Every nonprofit has a great story. You’re on the front lines of making change which gives you an incredible amount of material to work with.
1-2-3
But there are challenges…
Every nonprofit has a great story. You’re on the front lines of making change which gives you an incredible amount of material to work with.
1-2-3
But there are challenges…
Alot of challenges, but there’s an easy solution.
Having an compelling story is easier than you think if you go back to the basics.
You can take advantage of this…
4 story lines. Are you guys ready?
Your classic good guy and bad guy story.
Holla
I always wanted to be James Bond.
- In Skyfall // James Bond has to save MI-6 from a bad guy.
Holla.
I always wanted to be Iron Man
In Avengers…
Where you’ve seen it: Jaws, Moby Dick, War of the Worlds, World War Z, The Walking Dead.
- EarthRights International takes on corporate human rights abusers via advocacy and litigation.
- Crowdfunded a documentary film series & training curricula that will empower activists in their pursuit of justice.
Other real world examples: Invisible Children’s Kony 2012, Malaria No More
Holla.
Chris Gardner’s wife leaves him. He works to get a job and eventually becomes a millionaire.
Where you’ve seen it: Slumdog Millionaire, Rocky, Cinderella, Aladdin, Wolf of Wall Street
Holla.
Scrooge
Where you’ve seen it: It’s a Wonderful Life, Remember the Titans
http://www.youtube.com/watch?v=SgarS68U0Cc
You might have seen Harry as a homeless man on the train years ago. Since childhood he has lived on the streets and spent almost 30 years in prison during his life. But now Harry is back! It is our honor to introduce you to Harry Dickerson, who gives us hope for New Yorkers still struggling to reclaim their lives.
[Project Renewal's innovative programs provide comprehensive help to New Yorkers with mental illness, addiction, or both--where and when they need it most. Every year men and women reclaim hope and find renewed health, homes, and jobs at Project Renewal.]
Other real world examples: Lance Armstrong, Detroit’s comeback, Back On My Feet, Dress for Success
story is more about the journey than the destination
Where you’ve seen it: The Wizard of Oz, Lord of the Rings, Indiana Jones, Lost
Where you’ve seen it: The Wizard of Oz, Lord of the Rings, Indiana Jones, Lost
The key to this storyline is to focus on the journey.
This storyline is great for p2p fundraising
http://www.youtube.com/watch?v=VwMnVJ8NS2g
Real world examples: Lewis & Clark, landing on the moon, Water For People’s goal of Everyone Forever, War Veterans,
Obamacare
Where you’ve seen it: Macbeth, Scarface, Anna Karenina, Breaking Bad
http://vimeo.com/21594579
Real world examples: the villain in nonprofits is usually disease or some other antagonistic force. ASPCA, Sally Struthers, natural disasters
You have a story to share.
Can be combined.
Start today.