Michael Hutney, Director of Emerging Media, The Stelter Company
Social media presents exciting ways to connect with your donors, supporters, and prospects, but how exactly do you harness the power behind the social web? Michael will share ideas on how social data can help you find and engage your strongest supporters, accelerating your organization's advocacy and fundraising efforts.
Breaking the Kubernetes Kill Chain: Host Path Mount
Finding Soul Mates in a World of Friends
1. Finding Your Soul Mates in a World of Friends
SOCIAL MEDIA 4 NONPROFITS
O C T O B E R 11 , 2 01 3
P r e s e n t e d b y M i ch a e l H u t n e y ( @ m i c h a e l h u t n e y )
Director of Emerging Media
2. About The Stelter Company
• Integrated Marketing Services Firm
• Supporting Nonprofits for 35+ years
• Focus on Estate / Leadership Gifts
• Driven by Research and Analytics
4. Business Challenge
• 85% Annual Gifts : 7% Estate Gifts
• Estate Gifts = Lucrative
• Who really cares about us?
‣ Not necessarily those who donate
‣ 59% v. 41%
19. Takeaways
• Life online is an open book.
• An army of advocates is within your
reach.
• Concentrate on finding your soul mates.
20. Finding Soul Mates in a World of Friends
SOCIAL MEDIA 4 NONPROFITS
O C T O B E R 11 , 2 01 3
P r e s e n t e d b y M i ch a e l H u t n e y ( @ m i c h a e l h u t n e y )
Director of Emerging Media & Strategic Accounts