5 Steps to Advance Your Career with Personal Branding

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Shanna Kurpe was invited to share career tips with a group of young professional in Barcelona, Spain. In this presentation, Shanna talks about her own personal branding efforts and shares 5 steps to advancing your career by thinking like a corporate marketer to promote your unique skills and qualities.

Carreiras

Corporate Branding

Business Unique Products
Framework + Selling Proposition + & Services

Copyright © 2012. All rights reserved. www.ShannaKurpe.com

Personal Branding

Personal
Passion + Characteristics + Skills

Copyright © 2012. All rights reserved. www.ShannaKurpe.com

Who is Shanna Kurpe?
Master’s from FSU

Integrated Marketing &
Management

IADT Faculty Member

Internet Marketing Degree Program

Business Owner

Proponent | Software + Marketing

Blogger

www.KurpeDiem.com

www.ShannaKurpe.com

Copyright © 2012. All rights reserved. www.ShannaKurpe.com

Copyright © 2012. All rights reserved. www.ShannaKurpe.com

Personal Websites

Social Media Sites

Facebook

LinkedIn

Twitter

SlideShare

Rich Media

Images

Video
Copyright © 2012. All rights reserved. www.ShannaKurpe.com

This Stuff Doesn’t Just Happen
Overnight
Copyright © 2012. All rights reserved. www.ShannaKurpe.com

Five Steps to Personal Branding

1. Define Your Business Framework

2. Define Your Target Market

3. Define Your Value Proposition

4. Develop Your Messaging Strategy

5. Plan an Integrated Marketing Campaign

Copyright © 2012. All rights reserved. www.ShannaKurpe.com

Your Business Framework

Mission + Vision + Values

Copyright © 2012. All rights reserved. www.ShannaKurpe.com

Your Target Market

Type of Hiring
Business + Job Title + Patterns

Copyright © 2012. All rights reserved. www.ShannaKurpe.com

Your Unique Selling Proposition

What Sets me Apart from Others in my
Field?

Experience

Attitude

Approach

Philosophy

How Can I use this Factor to my
Advantage?

How do I Communicate this to my
Audience?

Copyright © 2012. All rights reserved. www.ShannaKurpe.com

Your Creative Message

Tone & Voice |
What does my message Sound like?

Fonts & Images |
What does my message Look like?

Feelings & Emotions |
What does my audience Feel when
they interact with me?

Copyright © 2012. All rights reserved. www.ShannaKurpe.com

Your Integrated Campaign

A Holistic Approach

Be Ubiquitous

Content! Content! Content!

Personal

Third Party

Copyright © 2012. All rights reserved. www.ShannaKurpe.com

Questions & Answers?
Copyright © 2012. All rights reserved. www.ShannaKurpe.com

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5 Steps to Advance Your Career with Personal Branding

2. What is Personal Branding? The process of promoting your unique passions, characteristics and skills as a marked personal brand in order to advance your career Just as a company would promote their business framework, selling proposition and products/services as a corporate brand in order to grow their company Copyright © 2012. All rights reserved. www.ShannaKurpe.com

5. Who is Shanna Kurpe? Master’s from FSU Integrated Marketing & Management IADT Faculty Member Internet Marketing Degree Program Business Owner Proponent | Software + Marketing Blogger www.KurpeDiem.com www.ShannaKurpe.com Copyright © 2012. All rights reserved. www.ShannaKurpe.com

10. Five Steps to Personal Branding 1. Define Your Business Framework 2. Define Your Target Market 3. Define Your Value Proposition 4. Develop Your Messaging Strategy 5. Plan an Integrated Marketing Campaign Copyright © 2012. All rights reserved. www.ShannaKurpe.com

13. Your Unique Selling Proposition What Sets me Apart from Others in my Field? Experience Attitude Approach Philosophy How Can I use this Factor to my Advantage? How do I Communicate this to my Audience? Copyright © 2012. All rights reserved. www.ShannaKurpe.com

14. Your Creative Message Tone & Voice | What does my message Sound like? Fonts & Images | What does my message Look like? Feelings & Emotions | What does my audience Feel when they interact with me? Copyright © 2012. All rights reserved. www.ShannaKurpe.com

5 Steps to Advance Your Career with Personal Branding

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