SEO for Wordpress

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Search Engine Optimization (SEO) for Wordpress presentation given at WordCamp Chicago to professional, business, non-profit, retail and personal bloggers.

Tecnologia Design

SEO FOR WORDPRESS
Easy Steps to Make Your Blog Get Noticed

Why Me?
 IT Industry for 15+ years
 BA – Philosophy
 MBA/TM – Global e-Commerce
 SEO/SEM/SMO Philosopher
 Social Media Hound
 Internet Entrepreneur
 Website Designer/Developer
 Coffee Addict Shannon Steffen
ssteffen@sksdesigns.com

SKSDesigns
in/shannonsteffen
Facebook.com/SKSDesigns
http://www.sksdesigns.com

Search engine optimization
(SEO) is the process of improving
the volume and quality of traffic
to a web site from search
engines via “natural” (“organic”
or “algorithmic”) search results.

SEO Range of Importance
1.URL
2.Title Tag
3.Description Tag
4.Keywords Meta Tag
5.Robots Tag
6.Website Size
7.Broken Links

SEO Audit
Can read:
 Site Crawl
 Canonical URL Check
 XML and HTML Sitemap

Cannot Read or Read Correctly:
 Flash/Frames/AJAX/JavaScript Usage
 Password Only Sections

Technological Challenges
 Plug-in Overuse
 Blog Layout
 Theme Coding

Onsite Content
 Copywriting
 Top Keyword Identification
 Content Keywords
 Long Tail Keyword Phrases

Off-site SEO
 Message Boards, Blog Comments & Signatures
 Twitter, Facebook & LinkedIn
 Social Bookmarking & Keywords

FREE BEST PRACTICES GUIDE
AND
CHANCE TO WIN FREE SEO AUDIT

http://www.sksdesigns.com/wcchicago
(Expires: June 9th, 2010)

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SEO for Wordpress

1. SEO FOR WORDPRESS Easy Steps to Make Your Blog Get Noticed

2. Why Me?  IT Industry for 15+ years  BA – Philosophy  MBA/TM – Global e-Commerce  SEO/SEM/SMO Philosopher  Social Media Hound  Internet Entrepreneur  Website Designer/Developer  Coffee Addict Shannon Steffen ssteffen@sksdesigns.com SKSDesigns in/shannonsteffen Facebook.com/SKSDesigns http://www.sksdesigns.com

3. What is SEO?

4. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results.

5. SEO Range of Importance 1.URL 2.Title Tag 3.Description Tag 4.Keywords Meta Tag 5.Robots Tag 6.Website Size 7.Broken Links

6. SEO Audit Can read:  Site Crawl  Canonical URL Check  XML and HTML Sitemap Cannot Read or Read Correctly:  Flash/Frames/AJAX/JavaScript Usage  Password Only Sections

7. Technological Challenges  Plug-in Overuse  Blog Layout  Theme Coding

8. Onsite Content  Copywriting  Top Keyword Identification  Content Keywords  Long Tail Keyword Phrases

9. Off-site SEO  Message Boards, Blog Comments & Signatures  Twitter, Facebook & LinkedIn  Social Bookmarking & Keywords

10. FREE BEST PRACTICES GUIDE AND CHANCE TO WIN FREE SEO AUDIT http://www.sksdesigns.com/wcchicago (Expires: June 9th, 2010)

SEO for Wordpress

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