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Chapter 1 ,[object Object]
The Need for a New Perspective in Understanding Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Under Attack ,[object Object],[object Object]
Main Criticisms against Marketing`s performance ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Ignoring  ‘Value Delivery’  the Main Reason Behind Marketing’s Trouble ,[object Object],[object Object],[object Object]
How Did Marketing Men Happen To Ignore ‘Value Delivery’? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing in a New Perspective ,[object Object],[object Object]

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Ch1 understanding marketing_in_new_perspective

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