Social Media Success Stories: Powerful Case Studies for your business and personal brand - Jay Berkowitz
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Social Media Success Stories: Powerful Case Studies for your business and personal brand Jay Berkowitz, Founder and CEO, Ten Golden Rules of Marketing Learn from real business examples of Social Media programs that generate positive ROI - Best practices for measuring what works in Social Media - The secret to Facebook marketing - What is next in Social Media opportunities
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Social Media Success Stories: Powerful Case Studies for your business and personal brand - Jay Berkowitz
- 1. Social Media Success Stories video success $$$ @JayBerkowitz
- 2. Social Media Success Stories Powerful Case Studies for your business and personal brand • Real business examples of Social Media programs that generate positive ROI • Infographics, memes, kicks, captions, pins • Local businesses that are making it work video • A few fun and surprisingsuccess categories • What is next in Social Media opportunities • My 101% guarantee$$$
- 6. Eleanor Hoh -- WokStar!
- 9. Phonto ‘app’
- 10. Companies using Instagram Ref: http://socialwayne.com/2010/12/01/how-ways-brands-can-use-instagram-customer-today-engagment/
- 11. Eleanor Ho - Wokstar • Instagram with great product shots • Phonto to add brand • Submit photos, voting, caption video contests success • Regular engagement with audience $$$
- 12. Aquabumps' began in 1999 when founder Eugene Tan started emailing shots of Bondi Beach to his mates
- 13. The Aquabumps community refers people to the shopping pages
- 16. Facebook Engagement • Aquabumps = awesome content • Squiahable.com engagement through voting video • Charitable donation successpictures = for pictures of your product on fans profile pages $$$ • 29% of Squishables traffic comes from Facebook
- 19. Video • How to videos • Answer the top 10 questions • Get more free contentvideo • Training success $$$
- 20. WorstPizza.com
- 23. #1 Podcast in its category
- 25. Facebook ‘memes’
- 26. JB Glossinger – Morning Coach • Calendarize your content • Meme’s are powerful engagement devices! video success $$$
- 27. Pinterest.com
- 29. Rapid Growth
- 35. “We saw traffic triple from Pinterest and it converts at a higher rate than traffic from Facebook and Twitter” Warby Parker co-founder Neil Blumenthal
- 36. Infographics
- 37. The 3 E’s of Social Media http://www.tengoldenrules.com/3-Es- Infograph.jpg
- 38. Pinterest • A visual medium • Pinterest contests • Great for designers, retail, recipes video • Active success interaction, pinning, following etc. • The 3 E’s Infographic $$$ http://www.tengoldenrules.com/3- Es-Infograph.jpg
- 41. Traditional marketing sucks, use Twitter, blogging and email instead
- 42. Amazon • KDP Select – 5 Free days • Active social media to build traffic video success $$$
- 45. Kickstarter • Great way to fund a start-up • Awesome social integration video success $$$
- 46. 171,757 likes 29,810 ‘talking about this’(17.4%)
- 48. Facebook Engagement • Get people engaged with your brand • Offline to online video • NorthSocial contest app success $$$
- 51. Same Landing Page For 2 Campaigns. Google CPA $24.42 Facebook CPA $6.02
- 52. Facebook Advertising • Likeographics • Need conversion tracking Google Analytics URL Builder video • Beating Google 3:1success $$$
- 55. Cascade Content!
- 56. Social Media Success Stories Powerful Case Studies for your business and personal brand • Engagement – images • Try something – infographs, memes, instagram • Video! • Facebook Advertising video success • Top 10 / Do 1 thing tonight! • Be my friend! $$$ Facebook, LinkedIn, Twitter @jayberkowitz, Pinterest Jay Berkowitz TenGoldenRules.com 561-620-9121