SEO for the Beginner presentation at the Wappow Search and Social Reloaded. http://wappow.com/workshops

1. What is SEO? Search Engine Optimization for Beginners Jenn Mathews @SEOGoddess

2. What is SEO? “SEO” is Search Engine Optimization User types in a word or phrase Search engine shows them websites User clicks your result You wanna be here

3. How Search Engines Work Search Engine’s scrub the websites Then store it all in a database called “Bigtable” Bigtable is a distributed storage system (built by Google) for managing structured data that is designed to scale to a very large size: petabytes of data across thousands of commodity servers.

4. Letters on a page separated by spaces. Groups of letters are separated by periods. What Google Sees What’s Stored? What you see

5. More Than Just Words Meta Tags Title Keywords Description Linking Internal External

6. Meta Tags Title Tag Controls what the user sees in the browser bar as well as the title in the snippet

7. Meta Tags Keywords Meta Keywords only work on Met Crawler Search Engines. Best use is to keep focus on specific keywords while developing pages.

8. Meta Tags Description

9. Linking Internal Linking Text links that point from one page to another within the site.

10. Linking External Linking Text links that point from one website to another website

11. SEO Don’ts Hidden text Hidden links Redirects Keyword stuffing Duplicate content Purchasing Links

12. SEO Terms Snippet – The title and description of a website that is displayed in the search engine results.