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Jenn Mathews (SEOGoddess)
Who am I?

            Twitter.com/SEOGoddess


            Facebook.com/theSEOGoddess


             SEOGoddess.me
What We Will Be Covering:

  •   What is SEO?
  •   How people use Search Engines
  •   Keyword Research
  •   Keyword Placement
  •   Checklist –
      • Internal SEO Checklist
      • External SEO
  • SEO & Social Media
  • What not to do
  • Panda & Penguin
What is SEO?




                       keywords
          website



                    linking




             Rankings
How Search Engines Work
           User searches with key word




                         User Interface

                                               Search Engine
                            Results




                                            Database of information
                              Web
                                               about web pages
 World Wide Web         robots, crawlers,
                                              collected by robots,
                          and spiders
                                             crawlers, and spiders
Keywords

                                                     User types in
                                                      key word

  Computers

            Search



As the user is researching they will type more
specific words and phrases to find exactly what
they are looking for.
Keywords

                                                   User types in
                                                    key word
                                                   User types in 2
 Laptop Computers
                                                    word phrase
            Search



As the user is researching they will type more
specific words and phrases to find exactly what
they are looking for.
Keywords

                                                     User types in
                                                      key word
                                                     User types in 2
  750GB Laptop Computer
                                                      word phrase
            Search                                   User types “long
                                                      tail” key term

As the user is researching they will type more
specific words and phrases to find exactly what
they are looking for.
The Results
The Results
The Results
What We See
    We see styles, fancy
     fonts, images, interactivity, and general
     user experience.
What a Search Engine Sees
     Search styles, see fonts, images,
     We see enginesfancyletters (symbols), words
      (symbols grouped together parted by
      interactivity, and general user experience.
      spaces), punctuation, and limited html tags
      like <a href=“link”> and <img src=“picture”
      alt=“text for image”>
What Users Look At




                           User stays within the first
                         couple of results then scans
                          the rest of the page briefly




                Robert Stevens – February 25, 2013
Keyword Research
 Wordtracker
 Google Keyword Tool




                                       wordtracker.com/find-the-best-keywords




    adwords.google.com/o/KeywordTool
How to Select the Right Keywords
 Type in your general word or phrase
 Add your website
 Choose advanced options
 Click “search”
Your Suggested Key Terms
                          Selecting Terms
                           ◦ Choose the terms
                             that are closest to
                             your target.
                          Competition
                           ◦ Number of
                             websites that show
                             up for the term
                          Monthly
                           Searches
                           ◦ Number of times
                             that term is
                             searched in a
                             month
                           ◦ Local – number of
                             times a local
                             search is
                             performed
Bucket Terms
   Categorize your terms based on search volume
    and estimated revenue
Terms Hierarchy
                             Blanket Terms
       Blanket                 ◦ Select few broad
       Terms                     terms that represent
                                 the whole website
                             Categorical Terms
            Categorical        ◦ 2-3 word phrases
              Terms              describing each
                                 section of the
                                 website (directory or
                                 microsite)

          Longtail           Specific Terms (or
           Terms              longtail)
                               ◦ 4-5 word phrases for
                                 specific pages (or files)
Blanket Terms
   The 2-3 broad words you chose that “describes” your
    entire website
        1. Homepage Title and within every title of every page
           within the website.
        2. Within the Meta Description of the Homepage, and
           on every page of the entire website (somehow)
        3. Within the body of the homepage (preferably within
           a 200-300 word description of your business,
           website, product, etc that if for the user to quickly
           understand what your website is about)
        4. Within the body of every page of the entire website
           at least once – preferable once at the beginning of
           the content on each individual page, and again
           towards the bottom. (Do not just place the terms in
           commas, with periods, or standalone in the same
           spot on every page. They MUST be within the
           content and naturally flow with the rest of the copy)
        5. Within Image alt tags (in a way that still describes
           the image if possible, if not possible don’t do it)
Categorical Terms
   The 2-3 word phrases (terms) that describes a
    section of the website.
 1. Within the Title of the main page and the supporting pages in that
    section.
 2. Within the Meta Description of the main page and the supporting
    pages in that section.
 3. Within the body content of the main page and the supporting pages
    in that section. (preferably at least once and up to 3 times –
    beginning, middle, and end of the unique content.)
Longtail Terms
   4-5 word phrases that an individual page is
    about.

    1.   Within the Title of the individual page.
    2.   Within the Meta Description of the individual.
    3.   Within the body content of the individual page.
    4.   In the URL of the file
    5.   In the heading of the file
    6.   Within the anchor text of the link pointing to the page (either
         internally or externally)

    In general, the page should be focused on these terms
Server Folders and Files

                    Folder
   Server
                         Index.html
                         file.html
       Index.html
                     Folder
       robots.txt

                              Index.html

                     Folder


                               Index.html
Hierarchy + Keyword Buckets
                                             Blanket Terms
                    Bucket 1
   Domain
                          Index.html
                          Sub 1.html
       Index.html
                     Bucket 2
       robots.txt

                               Index.html

                     Bucket 3


                                Index.html
Hierarchy + Keyword Buckets
                                             Categorical Terms
                                              Blanket Terms
                    Bucket 1
   Domain
                          Index.html
                          Sub 1.html
       Index.html
                     Bucket 2
       robots.txt

                               Index.html

                     Bucket 3


                                Index.html
Hierarchy + Keyword Buckets
                                             Longtail Terms
                    Bucket 1
   Domain
                          Index.html
                          Sub 1.html
       Index.html
                     Bucket 2
       robots.txt

                               Index.html

                     Bucket 3


                                Index.html
Simple Right?
   Keyword Placement
    ◦   Title
    ◦   Description
    ◦   Body content
    ◦   URL (domain, directory, filename)
 Keyword Densities
 Internal Linking
 External Links
 Age (Domain/files)
Keywords - Body
                                                         Keyword density in body text
                                                         Individual keyword density
                                                         Keyword in H1, H2 and H3
                                                         Keyword font size




Not Really
                                                         Keyword proximity (for 2+ keywords)
                                                         Keyword phrase order
                                                         Keyword prominence (how early in page/tag)
                                                         Keywords - Other
                                                         Keyword in alt text
                                                         Keyword in links to site pages (anchor text)
                                                         NAVIGATION - INTERNAL LINKS
                                                         To internal pages- keywords?
                                                         All Internal links valid?
                                                         Efficient - tree-like structure
                                                         Intra-site linking
                                                         NAVIGATION - OUTGOING LINKS
                                                         To external pages- keywords?
                                                         Outgoing link Anchor Text
                                                         Link stability over time



   Keyword Placement                                    All External links valid?
                                                         Less than 100 links out total
                                                         Linking to Authority
                                                         OTHER ON-Page Factors
                                                         Domain Name Extension




    ◦
                                                         Top Level Domain - TLD



        Title                                            File Size
                                                         Hyphens in URL
                                                         Freshness of Pages
                                                         Freshness - Amount of Content Change




    ◦
                                                         Freshness of Links
                                                         Frequency of Updates


        Description                                      Page Theming
                                                         Keyword stemming
                                                         Applied Semantics
                                                         LSI




    ◦
                                                         URL length



        Body content
                                                         OTHER ON-SITE Factors
                                                         Site Size - Google likes big sites
                                                         Site Age
                                                         Age of page vs. age of site
                                                         NEGATIVE




    ◦
                                                         ON-Page SEO Factors



        URL (domain, directory, filename)
                                                         Text presented in graphics form only
                                                         No ACTUAL body text on the page
                                                         Affiliate site?
                                                         Over optimization penalty (OOP)
                                                         Link to a bad neighborhood
                                                         Redirect thru refresh metatags




 Keyword Densities                         Algorithms
                                                         Vile language - ethnic slur
                                                         Poison words
                                                         Excessive cross-linking
                                                         Stealing images/ text blocks from another domain
                                                         Keyword stuffing threshold
                                                         Keyword dilution
                                                         Page edit - can reduce consistency



 Internal Linking
                                                         Frequency of Content Change
                                                         Freshness of Anchor Text
                                                         Dynamic Pages
                                                         Excessive Javascript
                                                         Flash page - NOT
                                                         Use of Frames




 External Links
                                                         Robot exclusion "no index" tag
                                                         Single pixel links
                                                         Invisible text
                                                         Gateway, doorway page
                                                         Duplicate content
                                                         HTML code violations
                                                         POSITIVE



 Age (Domain/files)
                                                         OFF-Page SEO Factors
                                                         INCOMING LINKS :
                                                         Page Rank
                                                         Total incoming links ("backlinks")
                                                         Incoming links from high-ranking pages
                                                         Acceleration of link popularity
                                                         FOR EACH INCOMING LINK :
                                                         Page rank of the referring page
                                                         Anchor text of
                                                         inbound link to you
                                                         Age of link
                                                         Frequency of change of anchor text
                                                         Popularity of referring page
                                                         # of outgoing links on referrer page
                                                         Position of link on referrer page
                                                         Keyword density on referring page
                                                         HTML title of referrer page
                                                         Link from "Expert" site?
                                                         Referrer page - Same theme
                                                         Referrer page - Different theme
                                                         Image map link?
                                                         Javascript link?
                                                         DIRECTORIES :
                                                         Site listed in DMOZ Directory?
                                                         Site listed in Yahoo Directory?
                                                         Site listed in LookSmart Directory?
                                                         Site listed in inktomi?
                                                         Site listed in other directories (About, BOTW, etc.)
                                                         Expert site? (Hilltop or Condensed Hilltop)
Checklist – Internal SEO
 Keywords                                              Domains & URLs
    Keywords in <title> tag                                URLs and filenames
    Keywords in URL                                        Sitemap
    Keyword density in document text                       Website size
    Keywords in anchor text                                Website/Domain age
    Keywords in <alt> tags                                 File Location on Site
    Keywords in metatags                                   Domains versus subdomains
                                                           Hyphens in URLs
 Metatags                                                 URL length
    <Description> metatag
    <Keywords> metatag                                  Other
                                                           robots.txt
 Links - Internal                                         Redirects (301)
    Anchor text has key term(s) in links
         (unless it’s a “click here” or “more” link)    Social Actions
    Content Around-the-anchor text is relevant             Google +1
                                                           Facebook 'Like' or 'Recommend"
 Content                                                  Facebook comments
    Unique content                                         Twitter "tweet"
    Frequency of content change                            OGP - Open Graph Protocol
    Age of document
    File size
    Poor coding and design
    Duplicating Content = NO
    Invisible text = NO
Checklist – External SEO

 Links - External
   Quality of source of inbound links
   Links from similar sites
   Links from .edu and .gov sites
   Age of inbound links
   Links from directories = no
   Links from Social Media
   Links on pages that include social actions

 Social Actions
   Website shared
   Pages shared
   +1 in search results (Google)
   Shared links 'Like'd (Bing and Facebook Graph)
SEO and Social Media

                          Internal
                           ◦   Sharing
                           ◦   Commenting
                           ◦   OGP
                           ◦   Embedding
                          External
                           ◦   Profiles/Pages
                           ◦   Content
                           ◦   Social Actions
                           ◦   Commenting
Socially Internal for SEO
                                                                            Share Buttons
                                                                              ◦   Facebook
      http://developers.facebook.com/docs/reference/plugins/like/
                                                                              ◦   Twitter
                                                                              ◦   Linkedin
                                                                              ◦   Google+
                                                                              ◦   StumbleUpon
              http://twitter.com/about/resources/tweetbutton




                                     https://developer.linkedin.com/plugins/share-button




                                              http://www.google.com/intl/en/webmasters/+1/button/index.html




                          http://www.stumbleupon.com/badges/
Socially Internal for SEO



                                                                       Commenting
                                                                        ◦ CMS
                                                                            Gadgets
                                                                            plugins
                                                                            modules
                                                                            add-ons

                                                                        ◦ Facebook
  http://developers.facebook.com/docs/reference/plugins/comments/
                                                                        ◦ External Add-ons
Socially Internal for SEO
      Open Graph Protocol
        ◦ Basics
              og:title
              og:url
              og:image
              og:description
              og:site_name
         ◦ Location
         ◦ Contact Info
         ◦ Video
<head>
         ◦ Audio
         ◦ Product
<title>website/page title</title>
<meta property="og:title" content=“Title of Website/Page" />
<meta property="og:url" content=“http://website.com/page.html" />
<meta property="og:image" content="http://iwebsite.com/images/pic.jpg" />
<meta property="og:tdescription" content=“The description of the website or page." />
...
</head>
Socially Internal for SEO
                                                                                 Embedding
      Activity Feed
      http://developers.facebook.com/docs/reference/plugins/activity/
                                                                                  ◦   Twitter
      Recommendations                                                             ◦   Facebook
                                                                                  ◦
      http://developers.facebook.com/docs/reference/plugins/recommendations/
                                                                                      Linkedin
                                                                                  ◦   YouTube Videos
               Widgets                                                            ◦   Slideshare
               http://twitter.com/about/resources/widgets




                                     Plugins
                                     https://developer.linkedin.com/plugins
Socially External for SEO
   Profiles/Pages
Use social networking
websites to establish a
solid presence in the     Knowem.com
search results.
Socially External for SEO
   Content
    ◦   Sharable Content
    ◦   Guest Blog posts
    ◦   Profile Content
    ◦   Tweets/Updates
Socially External for SEO
   Social Actions
    ◦ Share
    ◦ Tweet
    ◦ Check in
Socially External for SEO
   Commenting
    ◦   Blogs
    ◦   Articles
    ◦   Products
    ◦   Updates

                   I like your ……
Don’t
   Hidden text
   Hidden links
   Keyword stuffing
   Artificial traffic
   Cloaking scripts
   Doorway pages
   Duplicate content
   Buying links
   Link exchanges
   Frames
   Title stacking
   Spam blogs with comments
Panda
   Released February 2011
   Push down rank of “lower quality sites” or “thin sites”

   More information:
    ◦ More Guidance on Building High Quality Sites – Google
    ◦ Testing Google’s Panda Algorithm - CNet
Panda – What to avoid
   Content Farming
    ◦ Low quality content
    ◦ Outdated content
   Spammy Links
    ◦ Commenting links
    ◦ Profile links
   Over Advertising
Penguin
   Launched April 2012
   Decrease rank of sites that violate Webmaster Guidelines

   More Information:
    ◦ Webmaster Guidelines – Google
Penguin – What to Avoid
   Automatically generated content
   Participating in link schemes
   Cloaking
   Scraped content
   Loading pages with irrelevant keywords
Thank You!

     Twitter.com/Wappow


     Facebook.com/Wappow


      Wappow.com

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SEO with the SEOGoddess Workshop

  • 2. Who am I? Twitter.com/SEOGoddess Facebook.com/theSEOGoddess SEOGoddess.me
  • 3. What We Will Be Covering: • What is SEO? • How people use Search Engines • Keyword Research • Keyword Placement • Checklist – • Internal SEO Checklist • External SEO • SEO & Social Media • What not to do • Panda & Penguin
  • 4. What is SEO? keywords website linking Rankings
  • 5. How Search Engines Work User searches with key word User Interface Search Engine Results Database of information Web about web pages World Wide Web robots, crawlers, collected by robots, and spiders crawlers, and spiders
  • 6. Keywords  User types in key word Computers Search As the user is researching they will type more specific words and phrases to find exactly what they are looking for.
  • 7. Keywords  User types in key word  User types in 2 Laptop Computers word phrase Search As the user is researching they will type more specific words and phrases to find exactly what they are looking for.
  • 8. Keywords  User types in key word  User types in 2 750GB Laptop Computer word phrase Search  User types “long tail” key term As the user is researching they will type more specific words and phrases to find exactly what they are looking for.
  • 12. What We See We see styles, fancy fonts, images, interactivity, and general user experience.
  • 13. What a Search Engine Sees Search styles, see fonts, images, We see enginesfancyletters (symbols), words (symbols grouped together parted by interactivity, and general user experience. spaces), punctuation, and limited html tags like <a href=“link”> and <img src=“picture” alt=“text for image”>
  • 14. What Users Look At User stays within the first couple of results then scans the rest of the page briefly Robert Stevens – February 25, 2013
  • 15. Keyword Research  Wordtracker  Google Keyword Tool wordtracker.com/find-the-best-keywords adwords.google.com/o/KeywordTool
  • 16. How to Select the Right Keywords  Type in your general word or phrase  Add your website  Choose advanced options  Click “search”
  • 17. Your Suggested Key Terms  Selecting Terms ◦ Choose the terms that are closest to your target.  Competition ◦ Number of websites that show up for the term  Monthly Searches ◦ Number of times that term is searched in a month ◦ Local – number of times a local search is performed
  • 18. Bucket Terms  Categorize your terms based on search volume and estimated revenue
  • 19. Terms Hierarchy  Blanket Terms Blanket ◦ Select few broad Terms terms that represent the whole website  Categorical Terms Categorical ◦ 2-3 word phrases Terms describing each section of the website (directory or microsite) Longtail  Specific Terms (or Terms longtail) ◦ 4-5 word phrases for specific pages (or files)
  • 20. Blanket Terms  The 2-3 broad words you chose that “describes” your entire website 1. Homepage Title and within every title of every page within the website. 2. Within the Meta Description of the Homepage, and on every page of the entire website (somehow) 3. Within the body of the homepage (preferably within a 200-300 word description of your business, website, product, etc that if for the user to quickly understand what your website is about) 4. Within the body of every page of the entire website at least once – preferable once at the beginning of the content on each individual page, and again towards the bottom. (Do not just place the terms in commas, with periods, or standalone in the same spot on every page. They MUST be within the content and naturally flow with the rest of the copy) 5. Within Image alt tags (in a way that still describes the image if possible, if not possible don’t do it)
  • 21. Categorical Terms  The 2-3 word phrases (terms) that describes a section of the website. 1. Within the Title of the main page and the supporting pages in that section. 2. Within the Meta Description of the main page and the supporting pages in that section. 3. Within the body content of the main page and the supporting pages in that section. (preferably at least once and up to 3 times – beginning, middle, and end of the unique content.)
  • 22. Longtail Terms  4-5 word phrases that an individual page is about. 1. Within the Title of the individual page. 2. Within the Meta Description of the individual. 3. Within the body content of the individual page. 4. In the URL of the file 5. In the heading of the file 6. Within the anchor text of the link pointing to the page (either internally or externally) In general, the page should be focused on these terms
  • 23. Server Folders and Files Folder Server Index.html file.html Index.html Folder robots.txt Index.html Folder Index.html
  • 24. Hierarchy + Keyword Buckets Blanket Terms Bucket 1 Domain Index.html Sub 1.html Index.html Bucket 2 robots.txt Index.html Bucket 3 Index.html
  • 25. Hierarchy + Keyword Buckets Categorical Terms Blanket Terms Bucket 1 Domain Index.html Sub 1.html Index.html Bucket 2 robots.txt Index.html Bucket 3 Index.html
  • 26. Hierarchy + Keyword Buckets Longtail Terms Bucket 1 Domain Index.html Sub 1.html Index.html Bucket 2 robots.txt Index.html Bucket 3 Index.html
  • 27. Simple Right?  Keyword Placement ◦ Title ◦ Description ◦ Body content ◦ URL (domain, directory, filename)  Keyword Densities  Internal Linking  External Links  Age (Domain/files)
  • 28. Keywords - Body Keyword density in body text Individual keyword density Keyword in H1, H2 and H3 Keyword font size Not Really Keyword proximity (for 2+ keywords) Keyword phrase order Keyword prominence (how early in page/tag) Keywords - Other Keyword in alt text Keyword in links to site pages (anchor text) NAVIGATION - INTERNAL LINKS To internal pages- keywords? All Internal links valid? Efficient - tree-like structure Intra-site linking NAVIGATION - OUTGOING LINKS To external pages- keywords? Outgoing link Anchor Text Link stability over time  Keyword Placement All External links valid? Less than 100 links out total Linking to Authority OTHER ON-Page Factors Domain Name Extension ◦ Top Level Domain - TLD Title File Size Hyphens in URL Freshness of Pages Freshness - Amount of Content Change ◦ Freshness of Links Frequency of Updates Description Page Theming Keyword stemming Applied Semantics LSI ◦ URL length Body content OTHER ON-SITE Factors Site Size - Google likes big sites Site Age Age of page vs. age of site NEGATIVE ◦ ON-Page SEO Factors URL (domain, directory, filename) Text presented in graphics form only No ACTUAL body text on the page Affiliate site? Over optimization penalty (OOP) Link to a bad neighborhood Redirect thru refresh metatags  Keyword Densities Algorithms Vile language - ethnic slur Poison words Excessive cross-linking Stealing images/ text blocks from another domain Keyword stuffing threshold Keyword dilution Page edit - can reduce consistency  Internal Linking Frequency of Content Change Freshness of Anchor Text Dynamic Pages Excessive Javascript Flash page - NOT Use of Frames  External Links Robot exclusion "no index" tag Single pixel links Invisible text Gateway, doorway page Duplicate content HTML code violations POSITIVE  Age (Domain/files) OFF-Page SEO Factors INCOMING LINKS : Page Rank Total incoming links ("backlinks") Incoming links from high-ranking pages Acceleration of link popularity FOR EACH INCOMING LINK : Page rank of the referring page Anchor text of inbound link to you Age of link Frequency of change of anchor text Popularity of referring page # of outgoing links on referrer page Position of link on referrer page Keyword density on referring page HTML title of referrer page Link from "Expert" site? Referrer page - Same theme Referrer page - Different theme Image map link? Javascript link? DIRECTORIES : Site listed in DMOZ Directory? Site listed in Yahoo Directory? Site listed in LookSmart Directory? Site listed in inktomi? Site listed in other directories (About, BOTW, etc.) Expert site? (Hilltop or Condensed Hilltop)
  • 29. Checklist – Internal SEO  Keywords  Domains & URLs Keywords in <title> tag URLs and filenames Keywords in URL Sitemap Keyword density in document text Website size Keywords in anchor text Website/Domain age Keywords in <alt> tags File Location on Site Keywords in metatags Domains versus subdomains Hyphens in URLs  Metatags URL length <Description> metatag <Keywords> metatag  Other robots.txt  Links - Internal Redirects (301) Anchor text has key term(s) in links (unless it’s a “click here” or “more” link)  Social Actions Content Around-the-anchor text is relevant Google +1 Facebook 'Like' or 'Recommend"  Content Facebook comments Unique content Twitter "tweet" Frequency of content change OGP - Open Graph Protocol Age of document File size Poor coding and design Duplicating Content = NO Invisible text = NO
  • 30. Checklist – External SEO  Links - External Quality of source of inbound links Links from similar sites Links from .edu and .gov sites Age of inbound links Links from directories = no Links from Social Media Links on pages that include social actions  Social Actions Website shared Pages shared +1 in search results (Google) Shared links 'Like'd (Bing and Facebook Graph)
  • 31. SEO and Social Media  Internal ◦ Sharing ◦ Commenting ◦ OGP ◦ Embedding  External ◦ Profiles/Pages ◦ Content ◦ Social Actions ◦ Commenting
  • 32. Socially Internal for SEO  Share Buttons ◦ Facebook http://developers.facebook.com/docs/reference/plugins/like/ ◦ Twitter ◦ Linkedin ◦ Google+ ◦ StumbleUpon http://twitter.com/about/resources/tweetbutton https://developer.linkedin.com/plugins/share-button http://www.google.com/intl/en/webmasters/+1/button/index.html http://www.stumbleupon.com/badges/
  • 33. Socially Internal for SEO  Commenting ◦ CMS  Gadgets  plugins  modules  add-ons ◦ Facebook http://developers.facebook.com/docs/reference/plugins/comments/ ◦ External Add-ons
  • 34. Socially Internal for SEO  Open Graph Protocol ◦ Basics  og:title  og:url  og:image  og:description  og:site_name ◦ Location ◦ Contact Info ◦ Video <head> ◦ Audio ◦ Product <title>website/page title</title> <meta property="og:title" content=“Title of Website/Page" /> <meta property="og:url" content=“http://website.com/page.html" /> <meta property="og:image" content="http://iwebsite.com/images/pic.jpg" /> <meta property="og:tdescription" content=“The description of the website or page." /> ... </head>
  • 35. Socially Internal for SEO  Embedding Activity Feed http://developers.facebook.com/docs/reference/plugins/activity/ ◦ Twitter Recommendations ◦ Facebook ◦ http://developers.facebook.com/docs/reference/plugins/recommendations/ Linkedin ◦ YouTube Videos Widgets ◦ Slideshare http://twitter.com/about/resources/widgets Plugins https://developer.linkedin.com/plugins
  • 36. Socially External for SEO  Profiles/Pages Use social networking websites to establish a solid presence in the Knowem.com search results.
  • 37. Socially External for SEO  Content ◦ Sharable Content ◦ Guest Blog posts ◦ Profile Content ◦ Tweets/Updates
  • 38. Socially External for SEO  Social Actions ◦ Share ◦ Tweet ◦ Check in
  • 39. Socially External for SEO  Commenting ◦ Blogs ◦ Articles ◦ Products ◦ Updates I like your ……
  • 40. Don’t  Hidden text  Hidden links  Keyword stuffing  Artificial traffic  Cloaking scripts  Doorway pages  Duplicate content  Buying links  Link exchanges  Frames  Title stacking  Spam blogs with comments
  • 41. Panda  Released February 2011  Push down rank of “lower quality sites” or “thin sites”  More information: ◦ More Guidance on Building High Quality Sites – Google ◦ Testing Google’s Panda Algorithm - CNet
  • 42. Panda – What to avoid  Content Farming ◦ Low quality content ◦ Outdated content  Spammy Links ◦ Commenting links ◦ Profile links  Over Advertising
  • 43. Penguin  Launched April 2012  Decrease rank of sites that violate Webmaster Guidelines  More Information: ◦ Webmaster Guidelines – Google
  • 44. Penguin – What to Avoid  Automatically generated content  Participating in link schemes  Cloaking  Scraped content  Loading pages with irrelevant keywords
  • 45. Thank You! Twitter.com/Wappow Facebook.com/Wappow Wappow.com