Jenn Mathews talked about Landing Pages - what they are, why you should use them, how to maximize them, and more at the Wappow Search and Social Revelations workshop.
2. Why Landing Pages Give the user what they want Decrease Cost Per Conversion Provide more from an email, social share, etc
3. When You Should Use Landing Pages Always… Support Promotions Support Online Advertising Provide Personal User Experience (PURL) Drive Conversions Capture Data
4. B to C User searches for item User sees the ad and clicks it User lands on landing page User purchases
5. B to B User researches product or service User sees advertisement or social action Influencer downloads white paper, case study, etc Influencer receives nurture campaign Influencer convinces Decision Maker Decision Maker makes a purchase decision