Megan Berry's Klout Presentation at the Emerging Media Conference in San Francisco 2011. Download the presentation and/or watch videos from this and other presentations from EmMeCon at http://wappow.com/resources/videos

1. Klout and Online Influence Megan Berry Marketing Manager, Klout @meganberry / @Klout

2. What is Influence?

3. It’s not a popularity contest

4. It’s not about followers

5. in•flu•ence: the ability to drive action

6. It’s not new

8. How is influence measured?

9. Network

10. Social Actions Clicks Conversations Lists Messages

11. What is Klout?

12. 1000+ API Partners Influencer Perks The Standard for Influence ❝ ❞

13. The Klout Score 0 100 20 (average) Most Influential Inactive

14. Score Components True Reach Amplification Network

15. Sub-heading will take up two lines usually

16. For a service to succeed, it needs to attract those early adopters who can help propel a strong population ❝ ❞ - Louis Gray

17. Virgin America Perk

18. Klout Influencer Campaigns 1. Targeting 2. Invitation 3. Engagement 4. Amplification

19. Meritocracy based on the quality of your content

20. Thanks! Any Questions? Would love to hear from you @meganberry [email_address]