3. @MrJonPayne #semrushlive
I’M JON. NICE TO MEET YOU
• Launched 1st Ecommerce Site:1997
• Founded web dev agency: 2000
• Focussed on SEO: 2007
• Part of a creative, clever team
4. @MrJonPayne #semrushlive
NOISY LITTLE MONKEY
• UK based Search & Social Media Agency
• Mission: Unlock Potential, Online
• Our clients should fire us in a year
11. @MrJonPayne #semrushlive
CHECK LISTS YOU NEED #FTW
• A check list for new sites / site moves
• Pre Launch
• Launch
• Post Launch
• A monthly check list
14. @MrJonPayne #semrushlive
PRE LAUNCH HIGHLIGHTS
• CONTENT
• Crawl existing site (ignore robots.txt) – SEO Spider
• Create 301 / 302 redirect map – Excel Template
• Check lang / alt lang targeting
• TECH
• Check 404 returns a 404 not 200 – Redirect Path
• Check NAP-LOP Schema – Structured Data Testing Tool
• Check page speed – Web Page Test & Page Speed Insights
• Check quality of URLs, Page Titles, Alt Text, Meta Descriptions – SEO Spider
• Check rel canonicals – SEO Spider
• Check ranking of current site – AWR + Buy Proxies
15. @MrJonPayne #semrushlive
PRE LAUNCH HIGHLIGHTS
• ANALYTICS
• Check it’s the correct account / property
• Plan for goal retirement / new goals
• Check site search is enabled
• Exclude relevant IPs – yours, the devs, the client, the PR company…
• MOBILE
• Run it through a Device Lab – Open Device Lab
• Test using Google’s Mobile-Friendly Test
17. @MrJonPayne #semrushlive
LAUNCH HIGHLIGHTS
• DUPLICATION
• Check http / https – Screaming Frog
• Check sub domains – Screaming Frog
• Check Titles, Meta Desc – Screaming Frog
• Check canonicals – Screaming Frog
• SANITY
• No referring to resources on dev / staging server – Screaming Frog
• Dev site taken down
• 301 / 302 working correctly (follow a few deep ones!) – Redirect Path
• Remove no index in head, wordpress options, etc
• Remove disallow in robots.txt
18. @MrJonPayne #semrushlive
LAUNCH HIGHLIGHTS
• WEBMASTER SHIZZLE
• Create, sitemap(s). Exclude redundant stuff (Or untick them in YOAST)
• Upload to Google & Bing
• Check lang / alt lang(s) being picked up
• Check language targeting being picked up
• Speed Test homepage – Web Page Test & Page Speed Insights (TTFB)
• Speed Test deep pages – Web Page Test & Page Speed Insights
• Annotate Analytics
• Check rankings – AWR + Buy Proxies
20. @MrJonPayne #semrushlive
POST LAUNCH HIGHLIGHTS
• TEST ALL THE FORMS
• ACTUALLY BUY SOMETHING
• 1 DAY
• Speed test homepage
• Speed test deep pages
• 1 WEEK
• Speed Test
• Check WMT for issues
(watch for the pages of the ancients)
Twitter: @NoisyMonkey