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Maximize your competitors research
Organic, Paid and Social Media
Elizabeth Lavrienko
Support Specialist
e.lavrienko@semrush.com
Olga Andrienko
Social Media Manager
o.andrienko@semrush.com
Structure:
Competitive
Analysis
SEO
PPC
Social
Media
Tools
With Elizabeth With Olga Questions! 
5 Competitive Research steps
you should take
STEP #1 – Organic
Who my competitors really are?
SEMrush Organic Competitors report
STEP #2
Finding the right keywords
Domain vs Domain
Tool
+
Keyword Difficulty
Tool
STEP #3 – Ads
Your competitors in Ads and Organic
– are they the same?
SEMrush Ads Competitors report
STEP #4
Spying on your competitors’ Ads
SEMrush Domain Ads History report
STEP#5
Track your success!
Position Tracking Tool
MAXIMIZE-86C92S5G
Elizaveta Lavrienko
Customer Support Specialist
e.lavrienko@semrush.com
mail@semrush.com
promo.semrush.com
Social Media Tool for
Competitive Analysis
Free Or With Free Trial!
RivalIQ.com
Fb, Twitter, G+, YouTube, LinkedIn, Instagram
Create Landscapes
You should know your
main competitors, but
RivalIQ can suggest
some
See where you have the advantage
Check a specific social channels or metric
Total
Change (%)
Likealyzer.com - Facebook
Analysis + recommendations!
What’s good and what’s bad
Good!
Check when they’re
posting!
Hmm, I shouldn’t post
too many links on my page
Leverage your competitors’ experience!
Simplymeasured.com - Facebook
http://simplymeasured
.com/free-social-
media-tools
Enter your brand and companies you want to
compare yourself with
Sproutsocial.com – Twitter comparison
Sproutsocial.com
Engagement rate, Influence +
Follower count and mention comparison
Topsy.com - Twitter
Brand example - Ford
When?
What?
Where?
Talkwalker.com
Track the mentions of the brand
2 free tools to use for your personal brand!
SumAll.com
Canva.com – the best free tool for an easy web
design
Good luck! 
Be persistent, and everything is possible! 
MAXIMIZE-86C92S5G
Elizaveta Lavrienko
Customer Support Specialist
e.lavrienko@semrush.com
mail@semrush.com
promo.semrush.com

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Maximize your competitors research: Organic, Paid and Social Media