SlideShare uma empresa Scribd logo
1 de 23
Supply Chain Transformation
Telefonica Europe
Paul Kelly
paul.kelly@telefonica.com
+44(0)7801 671 741
Monday, 8 July 13
A little about Telefonica...
2
Telefonica revenues totalled €14,141m;
51% from Latam
CapEx of €1,941m including €695m on
spectrum acquisition
Network investment accounted for 82%
of total investment
Telefonica’s supply chain in Europe
processed 3m+ dispatches to a distribution
network of over 4000 stores per year
15m mobile devices brought to market per
year
Telefonica is present in 24 countries and an
average of 130,250 professionals
More than 315,7 million customer at March 2013
More than 247.31 million mobile phones accesses;
40 million fixed telephony accesses
More than 19.40 million Internet and data accesses
and 3.3 million pay TV accesses
=
Monday, 8 July 13
Key industry challenges - 1
3
* breakdown: 29 per cent social networking, 19 per cent email and 19 per cent instant messaging
** According to ComScore, it is 14%
Hours spent communicating weekly
16-24 year old - UK
Source: Ofcom
Monday, 8 July 13
Key industry challenges - 2
4
R
e
v
e
n
u
e
T i m e
Monday, 8 July 13
Key industry challenges - 3
5
Devices
Suppliers
Telco
Operator
Internet Players
Monday, 8 July 13
Key industry challenges - 3
6
Traditional
Telecommunications
Telecommunications Channels, moving into
telecommunications
Device Manufacturers & Operating
Systems
Money &
Payment
Over-the-top
Other New
Business Services
Monday, 8 July 13
This has driven our business strategy in 3 ways...
New BusinessCore Business
Broadband&
Connectivity
Voice
+SMS
• M2M
• eHealth
• Big Data
• Financial Services
• Mobile Advertising
• Security
From To
Transactional relations Emotional relationsCustomer
Focus
Embracing
Digital
Efficiency &
Simplification
Multiple suppliers,
systems and processes
Leverage scope and
scale
7
Monday, 8 July 13
...which in turn has impacted our supply chain
priorities...
Marketing
strategy
Corporate
Strategy
Sales and
Service
strategy
Business Unit
Strategy
Devices
strategy
Supply Chain
strategy
8
Monday, 8 July 13
...with an increasing focus on supply chain Key
Performance Indicators
Transformation.... driven by a more global/regional approach
Products available when,
where and how the
customer wants
Monitor in-life
device performance
Support the best
whole life customer
experience
Minimise capital
invested in stock and
drive operational
efficiencies
“Closing
the loop”
9
Monday, 8 July 13
Some key implementation challenges we
need(ed) to address
•Different suppliers and outsourcing strategies
•More homogenised markets but different market positions
•Different distribution strategies
•Legacy process and IT
•Cultural differences
10
Monday, 8 July 13
What is culture?
•People form, and are formed, by culture
•“Culture” impacts Supply Chains:
•The way they work
•How they change
“Oh, yes. I make my rounds. I’m in every department most every day”
“Who Killed
Change?” - Ken
Blanchard
Roles
Norms
Values
11
Monday, 8 July 13
How culture impacts Supply Chain Management
Examples:
•“Open Book”, Contracts, Partnerships
•Change Mgt, Planning, Programme mgt, Process mgt
•Organisation, hierarchy
•Supplier management
•Decision making, meeting etiquette
•etc...
Culture can impact all aspects of supply chain management
12
Monday, 8 July 13
What kinds of culture?
•Countries
•Organisations
•Teams
Roles
Norms
Values
13
Monday, 8 July 13
What kinds of culture?
•Countries
•Organisations
•Teams
External
Environment
Leadership
Mission & Strategy
Organisational
Culture
Management
Practices
Structure
Systems, Policies
Procedures
Work unit climate
Motivation
Tasks and individual
roles
Individual needs
and values
Individual and organisational
performance
14
Monday, 8 July 13
Countries
“5D” Model - “Cultures and Organisations. Software of the
Mind” - Geert Hofstede
0
25.0
50.0
75.0
100.0
PDI IDV MAS UAI LTO
country 1
country 2
Helps with ....The Theory
•Understanding organisations; manager
<> team relationships
•Meeting & workshop expectations
•Attitude to risk and risk management
•Attitude to work and organisation
•Approach to change and change
management
15
Monday, 8 July 13
Organisations
“Organisational Cultural Assessment Instrument” - Kim
Cameron & Robert Quinn
•Approach to collaboration
•Approach to decision making
•Understanding motivations and
performance management
•Approach to risk and risk management
•Recognition of expertise
•Values
Helps with ....The Theory
16
Monday, 8 July 13
Teams
Force Field Analysis - ‘Field Theory in Social Science” - Kurt
Lewin
Today Vision
Forces
driving
change
Forces
resisting
change
•Team concerns
•Motivations
•Rationale
•Who is helping/hindering and why
Helps with ....The Theory
17
Monday, 8 July 13
Teams
Change Journey
Need for
Change
Diagnose
Problems
Design
Solution
Plan
ImplementationImplement
Review
•Understanding problems
•Current feelings about change
•Where are they on the change jouney
•“Language” to share concerns
Helps with ....The Theory
18
Monday, 8 July 13
What have we learnt
•We were right to consider “culture” as a key factor...
•...even so we under estimated its potential to impact the programme
•Using tools and frameworks in a “light touch” way has helped us (the
change team) and the wider business to talk more openly about the
challenges
•We did not recognise early enough the need to address governance
•Our suppliers (existing and potential) have been less “sensitive” to
these kinds of issues
•3rd party support (Consultants) has helped at key times...
“If you decide you divide”
19
Monday, 8 July 13
Some final reflections....
•Never mistake motives and action
•Remember “English” is not the “Rosetta Stone”
•Consider culture as the silent but influential person in corner
•More research required!
Its not about changing cultures but recognising them. Ignore at your
peril!
20
Roles
Norms
Values
Supply
Chain
Management
Monday, 8 July 13
21
THANK YOU
QUESTIONS
Monday, 8 July 13
22
Monday, 8 July 13
23
Monday, 8 July 13

Mais conteúdo relacionado

Destaque

Toyota case study
Toyota case studyToyota case study
Toyota case studyUsman Zafar
 
Building The Case For Supplier Relationship Management
Building The Case For Supplier Relationship ManagementBuilding The Case For Supplier Relationship Management
Building The Case For Supplier Relationship ManagementSource One Management Services
 
Accellerators in US and Europe
Accellerators in US and EuropeAccellerators in US and Europe
Accellerators in US and EuropePrimomiglio SGR
 
Toyota Production System (Bussiness Case Studies & Plan)
Toyota Production System (Bussiness Case Studies & Plan)Toyota Production System (Bussiness Case Studies & Plan)
Toyota Production System (Bussiness Case Studies & Plan)Nurhazman Abdul Aziz
 
Supply chain management of ZARA
Supply chain management of ZARASupply chain management of ZARA
Supply chain management of ZARAManju Pokharel
 
Toyota Supply chain Management
Toyota Supply chain Management Toyota Supply chain Management
Toyota Supply chain Management Siddhi Suthar
 
Maurizio Gattiglio, EFFRA, IT
Maurizio Gattiglio, EFFRA, ITMaurizio Gattiglio, EFFRA, IT
Maurizio Gattiglio, EFFRA, ITI4MS_eu
 
Zara Final Presentation
Zara Final PresentationZara Final Presentation
Zara Final PresentationJPWhelly
 
Maurizio Gattiglio | The Factories of the Future Private Public Partenship (P...
Maurizio Gattiglio | The Factories of the Future Private Public Partenship (P...Maurizio Gattiglio | The Factories of the Future Private Public Partenship (P...
Maurizio Gattiglio | The Factories of the Future Private Public Partenship (P...I4MS_eu
 
Zara marketing plan
Zara marketing planZara marketing plan
Zara marketing planAwais Alii
 
Supply Chain Management of TOYOTA.......case study by sabio bernard.
Supply Chain Management of TOYOTA.......case study by sabio bernard.Supply Chain Management of TOYOTA.......case study by sabio bernard.
Supply Chain Management of TOYOTA.......case study by sabio bernard.Sabio Bernard
 
Case study Zara
Case study Zara Case study Zara
Case study Zara Riitu Jhamb
 

Destaque (14)

Toyota case study
Toyota case studyToyota case study
Toyota case study
 
Building The Case For Supplier Relationship Management
Building The Case For Supplier Relationship ManagementBuilding The Case For Supplier Relationship Management
Building The Case For Supplier Relationship Management
 
Accellerators in US and Europe
Accellerators in US and EuropeAccellerators in US and Europe
Accellerators in US and Europe
 
Toyota Production System (Bussiness Case Studies & Plan)
Toyota Production System (Bussiness Case Studies & Plan)Toyota Production System (Bussiness Case Studies & Plan)
Toyota Production System (Bussiness Case Studies & Plan)
 
Supply chain management of ZARA
Supply chain management of ZARASupply chain management of ZARA
Supply chain management of ZARA
 
Toyota Supply chain Management
Toyota Supply chain Management Toyota Supply chain Management
Toyota Supply chain Management
 
Maurizio Gattiglio, EFFRA, IT
Maurizio Gattiglio, EFFRA, ITMaurizio Gattiglio, EFFRA, IT
Maurizio Gattiglio, EFFRA, IT
 
Zara Supply Chain
Zara Supply Chain Zara Supply Chain
Zara Supply Chain
 
Zara Final Presentation
Zara Final PresentationZara Final Presentation
Zara Final Presentation
 
Supply Chain Management of ZARA
Supply Chain Management of ZARASupply Chain Management of ZARA
Supply Chain Management of ZARA
 
Maurizio Gattiglio | The Factories of the Future Private Public Partenship (P...
Maurizio Gattiglio | The Factories of the Future Private Public Partenship (P...Maurizio Gattiglio | The Factories of the Future Private Public Partenship (P...
Maurizio Gattiglio | The Factories of the Future Private Public Partenship (P...
 
Zara marketing plan
Zara marketing planZara marketing plan
Zara marketing plan
 
Supply Chain Management of TOYOTA.......case study by sabio bernard.
Supply Chain Management of TOYOTA.......case study by sabio bernard.Supply Chain Management of TOYOTA.......case study by sabio bernard.
Supply Chain Management of TOYOTA.......case study by sabio bernard.
 
Case study Zara
Case study Zara Case study Zara
Case study Zara
 

Semelhante a Paul Kelly, Head of Supply Chain Development & Strategy EMEA at Telefonica Europe - Supply chain transformation

TME Consulting External Introduction 2009
TME Consulting External Introduction 2009TME Consulting External Introduction 2009
TME Consulting External Introduction 2009Miguel Cavero
 
Capgemini Consulting's Telecom, Media & Entertainment
Capgemini Consulting's Telecom, Media & EntertainmentCapgemini Consulting's Telecom, Media & Entertainment
Capgemini Consulting's Telecom, Media & EntertainmentDimitri Mayer
 
Casro 2011 technology conference program information
Casro 2011 technology conference program informationCasro 2011 technology conference program information
Casro 2011 technology conference program informationMROC Japan
 
Mobility Policy Lab
Mobility Policy LabMobility Policy Lab
Mobility Policy LabJames Gleave
 
London data and digital masterclass for councillors slides 14-Feb-20
London data and digital masterclass for councillors slides 14-Feb-20London data and digital masterclass for councillors slides 14-Feb-20
London data and digital masterclass for councillors slides 14-Feb-20LG Inform Plus
 
Mark Linder North Africa Oil & Gas 2014 Algiers
Mark Linder North Africa Oil & Gas 2014 AlgiersMark Linder North Africa Oil & Gas 2014 Algiers
Mark Linder North Africa Oil & Gas 2014 AlgiersMark Linder
 
The future of the information professional
The future of the information professionalThe future of the information professional
The future of the information professionalCILIP
 
Aegon hiek van der scheer
Aegon hiek van der scheerAegon hiek van der scheer
Aegon hiek van der scheerBigDataExpo
 
IT Strategies for the New Economy v02 - with Banking as a Case Study
IT Strategies for the New Economy v02 - with Banking as a Case StudyIT Strategies for the New Economy v02 - with Banking as a Case Study
IT Strategies for the New Economy v02 - with Banking as a Case StudyRajeev Arora
 
Intro Collections Management
Intro Collections ManagementIntro Collections Management
Intro Collections ManagementNicholas Poole
 
The New Role of Epertise: Open Science in a Web of Sensors, Senses and Semantics
The New Role of Epertise: Open Science in a Web of Sensors, Senses and SemanticsThe New Role of Epertise: Open Science in a Web of Sensors, Senses and Semantics
The New Role of Epertise: Open Science in a Web of Sensors, Senses and SemanticsJohn Blossom
 
Clean tick making clean and green make a difference (1)
Clean tick   making clean and green make a difference (1)Clean tick   making clean and green make a difference (1)
Clean tick making clean and green make a difference (1)admin_eai
 
Ucisa 16 Order & Chaos
Ucisa 16 Order & ChaosUcisa 16 Order & Chaos
Ucisa 16 Order & ChaosJim Nottingham
 
Grant writing masterclass 16 August 2019
Grant writing masterclass 16 August 2019Grant writing masterclass 16 August 2019
Grant writing masterclass 16 August 2019Invest Northern Ireland
 
Collaborate to innovate master class full presentation
Collaborate to innovate master class full presentationCollaborate to innovate master class full presentation
Collaborate to innovate master class full presentationChewittdean
 
Open Inclusion Consumer and Market Insights. WALL18 London, 08022018
Open Inclusion Consumer and Market Insights. WALL18 London, 08022018Open Inclusion Consumer and Market Insights. WALL18 London, 08022018
Open Inclusion Consumer and Market Insights. WALL18 London, 08022018Open Inclusion
 

Semelhante a Paul Kelly, Head of Supply Chain Development & Strategy EMEA at Telefonica Europe - Supply chain transformation (20)

TME Consulting External Introduction 2009
TME Consulting External Introduction 2009TME Consulting External Introduction 2009
TME Consulting External Introduction 2009
 
Lec 01
Lec 01Lec 01
Lec 01
 
Capgemini Consulting's Telecom, Media & Entertainment
Capgemini Consulting's Telecom, Media & EntertainmentCapgemini Consulting's Telecom, Media & Entertainment
Capgemini Consulting's Telecom, Media & Entertainment
 
Casro 2011 technology conference program information
Casro 2011 technology conference program informationCasro 2011 technology conference program information
Casro 2011 technology conference program information
 
Mobility Policy Lab
Mobility Policy LabMobility Policy Lab
Mobility Policy Lab
 
Mobility Policy Lab UK
Mobility Policy Lab UKMobility Policy Lab UK
Mobility Policy Lab UK
 
London data and digital masterclass for councillors slides 14-Feb-20
London data and digital masterclass for councillors slides 14-Feb-20London data and digital masterclass for councillors slides 14-Feb-20
London data and digital masterclass for councillors slides 14-Feb-20
 
Mark Linder North Africa Oil & Gas 2014 Algiers
Mark Linder North Africa Oil & Gas 2014 AlgiersMark Linder North Africa Oil & Gas 2014 Algiers
Mark Linder North Africa Oil & Gas 2014 Algiers
 
Eu market entry strategic options and support services
Eu market entry strategic options and support servicesEu market entry strategic options and support services
Eu market entry strategic options and support services
 
The future of the information professional
The future of the information professionalThe future of the information professional
The future of the information professional
 
Aegon hiek van der scheer
Aegon hiek van der scheerAegon hiek van der scheer
Aegon hiek van der scheer
 
GIA Essential Tips for Increasing Efficiency of Intelligence
GIA Essential Tips for Increasing Efficiency of IntelligenceGIA Essential Tips for Increasing Efficiency of Intelligence
GIA Essential Tips for Increasing Efficiency of Intelligence
 
IT Strategies for the New Economy v02 - with Banking as a Case Study
IT Strategies for the New Economy v02 - with Banking as a Case StudyIT Strategies for the New Economy v02 - with Banking as a Case Study
IT Strategies for the New Economy v02 - with Banking as a Case Study
 
Intro Collections Management
Intro Collections ManagementIntro Collections Management
Intro Collections Management
 
The New Role of Epertise: Open Science in a Web of Sensors, Senses and Semantics
The New Role of Epertise: Open Science in a Web of Sensors, Senses and SemanticsThe New Role of Epertise: Open Science in a Web of Sensors, Senses and Semantics
The New Role of Epertise: Open Science in a Web of Sensors, Senses and Semantics
 
Clean tick making clean and green make a difference (1)
Clean tick   making clean and green make a difference (1)Clean tick   making clean and green make a difference (1)
Clean tick making clean and green make a difference (1)
 
Ucisa 16 Order & Chaos
Ucisa 16 Order & ChaosUcisa 16 Order & Chaos
Ucisa 16 Order & Chaos
 
Grant writing masterclass 16 August 2019
Grant writing masterclass 16 August 2019Grant writing masterclass 16 August 2019
Grant writing masterclass 16 August 2019
 
Collaborate to innovate master class full presentation
Collaborate to innovate master class full presentationCollaborate to innovate master class full presentation
Collaborate to innovate master class full presentation
 
Open Inclusion Consumer and Market Insights. WALL18 London, 08022018
Open Inclusion Consumer and Market Insights. WALL18 London, 08022018Open Inclusion Consumer and Market Insights. WALL18 London, 08022018
Open Inclusion Consumer and Market Insights. WALL18 London, 08022018
 

Mais de Global Business Events

Guy Dunkerley, Director, Procurement and Supply Chain Customer Equipment at E...
Guy Dunkerley, Director, Procurement and Supply Chain Customer Equipment at E...Guy Dunkerley, Director, Procurement and Supply Chain Customer Equipment at E...
Guy Dunkerley, Director, Procurement and Supply Chain Customer Equipment at E...Global Business Events
 
Volker Schmitz, Director, Supply Chain Operations at HP - Leadership by Suppl...
Volker Schmitz, Director, Supply Chain Operations at HP - Leadership by Suppl...Volker Schmitz, Director, Supply Chain Operations at HP - Leadership by Suppl...
Volker Schmitz, Director, Supply Chain Operations at HP - Leadership by Suppl...Global Business Events
 
Ramón Romero Pérez, Head of Global Supply and Facility Management at Bigpoint...
Ramón Romero Pérez, Head of Global Supply and Facility Management at Bigpoint...Ramón Romero Pérez, Head of Global Supply and Facility Management at Bigpoint...
Ramón Romero Pérez, Head of Global Supply and Facility Management at Bigpoint...Global Business Events
 
Kevin Sherrington-Lodge, Customer Order Fulfilment Director at Rolls-Royce - ...
Kevin Sherrington-Lodge, Customer Order Fulfilment Director at Rolls-Royce - ...Kevin Sherrington-Lodge, Customer Order Fulfilment Director at Rolls-Royce - ...
Kevin Sherrington-Lodge, Customer Order Fulfilment Director at Rolls-Royce - ...Global Business Events
 
Jim Roebuck, Logistics Director at Shop Direct Group - Reverse flow in e-comm...
Jim Roebuck, Logistics Director at Shop Direct Group - Reverse flow in e-comm...Jim Roebuck, Logistics Director at Shop Direct Group - Reverse flow in e-comm...
Jim Roebuck, Logistics Director at Shop Direct Group - Reverse flow in e-comm...Global Business Events
 
Martin McKie, Director EMEA Supply Chain at Arris - Collaboration: The key to...
Martin McKie, Director EMEA Supply Chain at Arris - Collaboration: The key to...Martin McKie, Director EMEA Supply Chain at Arris - Collaboration: The key to...
Martin McKie, Director EMEA Supply Chain at Arris - Collaboration: The key to...Global Business Events
 
Davide Palumbo, Head of Operations, Supply Chain and Systems at Mitsubushi - ...
Davide Palumbo, Head of Operations, Supply Chain and Systems at Mitsubushi - ...Davide Palumbo, Head of Operations, Supply Chain and Systems at Mitsubushi - ...
Davide Palumbo, Head of Operations, Supply Chain and Systems at Mitsubushi - ...Global Business Events
 
Chris Haighton, Head of Retail Logistics at Shop Direct - Delivering what the...
Chris Haighton, Head of Retail Logistics at Shop Direct - Delivering what the...Chris Haighton, Head of Retail Logistics at Shop Direct - Delivering what the...
Chris Haighton, Head of Retail Logistics at Shop Direct - Delivering what the...Global Business Events
 
Richard Farquharson, Head of Supply Chain & Planning EMEA at AstraZeneca - Ma...
Richard Farquharson, Head of Supply Chain & Planning EMEA at AstraZeneca - Ma...Richard Farquharson, Head of Supply Chain & Planning EMEA at AstraZeneca - Ma...
Richard Farquharson, Head of Supply Chain & Planning EMEA at AstraZeneca - Ma...Global Business Events
 
Bjorn Madsen, Researcher at Lego - The future of supply chain
Bjorn Madsen, Researcher at Lego - The future of supply chainBjorn Madsen, Researcher at Lego - The future of supply chain
Bjorn Madsen, Researcher at Lego - The future of supply chainGlobal Business Events
 
Pascal Born, VP Supply Chain Solutions at Neovia Logistics - Global inventory...
Pascal Born, VP Supply Chain Solutions at Neovia Logistics - Global inventory...Pascal Born, VP Supply Chain Solutions at Neovia Logistics - Global inventory...
Pascal Born, VP Supply Chain Solutions at Neovia Logistics - Global inventory...Global Business Events
 
Bert De Winter, Director PPS EMEA Logistics at HP - How to enable your supply...
Bert De Winter, Director PPS EMEA Logistics at HP - How to enable your supply...Bert De Winter, Director PPS EMEA Logistics at HP - How to enable your supply...
Bert De Winter, Director PPS EMEA Logistics at HP - How to enable your supply...Global Business Events
 
Bassey Duke, Group Logistics Manager at IMI - Cost Saving Levers
Bassey Duke, Group Logistics Manager at IMI - Cost Saving LeversBassey Duke, Group Logistics Manager at IMI - Cost Saving Levers
Bassey Duke, Group Logistics Manager at IMI - Cost Saving LeversGlobal Business Events
 
Chris Chaplin, Customer Service and Logistics Director at Premier Foods - Nov...
Chris Chaplin, Customer Service and Logistics Director at Premier Foods - Nov...Chris Chaplin, Customer Service and Logistics Director at Premier Foods - Nov...
Chris Chaplin, Customer Service and Logistics Director at Premier Foods - Nov...Global Business Events
 
Wenerios Tsagkalidis, VP Supply Chain at Unilever - How to run a cost effecti...
Wenerios Tsagkalidis, VP Supply Chain at Unilever - How to run a cost effecti...Wenerios Tsagkalidis, VP Supply Chain at Unilever - How to run a cost effecti...
Wenerios Tsagkalidis, VP Supply Chain at Unilever - How to run a cost effecti...Global Business Events
 
Tom Rose, Senior Supply Chain Manager at Asda - Designing collaborative Solut...
Tom Rose, Senior Supply Chain Manager at Asda - Designing collaborative Solut...Tom Rose, Senior Supply Chain Manager at Asda - Designing collaborative Solut...
Tom Rose, Senior Supply Chain Manager at Asda - Designing collaborative Solut...Global Business Events
 
Donald Walker, Global Supply Planning Director at Life Technologies - The use...
Donald Walker, Global Supply Planning Director at Life Technologies - The use...Donald Walker, Global Supply Planning Director at Life Technologies - The use...
Donald Walker, Global Supply Planning Director at Life Technologies - The use...Global Business Events
 
Davide Palumbo, Head of Operations, Supply Chain & Systems at Mitsubushi Heav...
Davide Palumbo, Head of Operations, Supply Chain & Systems at Mitsubushi Heav...Davide Palumbo, Head of Operations, Supply Chain & Systems at Mitsubushi Heav...
Davide Palumbo, Head of Operations, Supply Chain & Systems at Mitsubushi Heav...Global Business Events
 
Andy Smith, Head of Supply Chain at Computacenter - Big shed spare capacity
Andy Smith, Head of Supply Chain at Computacenter - Big shed spare capacityAndy Smith, Head of Supply Chain at Computacenter - Big shed spare capacity
Andy Smith, Head of Supply Chain at Computacenter - Big shed spare capacityGlobal Business Events
 
Alan Braithwaite, Professor Cranfield University School of Management - 5 Sup...
Alan Braithwaite, Professor Cranfield University School of Management - 5 Sup...Alan Braithwaite, Professor Cranfield University School of Management - 5 Sup...
Alan Braithwaite, Professor Cranfield University School of Management - 5 Sup...Global Business Events
 

Mais de Global Business Events (20)

Guy Dunkerley, Director, Procurement and Supply Chain Customer Equipment at E...
Guy Dunkerley, Director, Procurement and Supply Chain Customer Equipment at E...Guy Dunkerley, Director, Procurement and Supply Chain Customer Equipment at E...
Guy Dunkerley, Director, Procurement and Supply Chain Customer Equipment at E...
 
Volker Schmitz, Director, Supply Chain Operations at HP - Leadership by Suppl...
Volker Schmitz, Director, Supply Chain Operations at HP - Leadership by Suppl...Volker Schmitz, Director, Supply Chain Operations at HP - Leadership by Suppl...
Volker Schmitz, Director, Supply Chain Operations at HP - Leadership by Suppl...
 
Ramón Romero Pérez, Head of Global Supply and Facility Management at Bigpoint...
Ramón Romero Pérez, Head of Global Supply and Facility Management at Bigpoint...Ramón Romero Pérez, Head of Global Supply and Facility Management at Bigpoint...
Ramón Romero Pérez, Head of Global Supply and Facility Management at Bigpoint...
 
Kevin Sherrington-Lodge, Customer Order Fulfilment Director at Rolls-Royce - ...
Kevin Sherrington-Lodge, Customer Order Fulfilment Director at Rolls-Royce - ...Kevin Sherrington-Lodge, Customer Order Fulfilment Director at Rolls-Royce - ...
Kevin Sherrington-Lodge, Customer Order Fulfilment Director at Rolls-Royce - ...
 
Jim Roebuck, Logistics Director at Shop Direct Group - Reverse flow in e-comm...
Jim Roebuck, Logistics Director at Shop Direct Group - Reverse flow in e-comm...Jim Roebuck, Logistics Director at Shop Direct Group - Reverse flow in e-comm...
Jim Roebuck, Logistics Director at Shop Direct Group - Reverse flow in e-comm...
 
Martin McKie, Director EMEA Supply Chain at Arris - Collaboration: The key to...
Martin McKie, Director EMEA Supply Chain at Arris - Collaboration: The key to...Martin McKie, Director EMEA Supply Chain at Arris - Collaboration: The key to...
Martin McKie, Director EMEA Supply Chain at Arris - Collaboration: The key to...
 
Davide Palumbo, Head of Operations, Supply Chain and Systems at Mitsubushi - ...
Davide Palumbo, Head of Operations, Supply Chain and Systems at Mitsubushi - ...Davide Palumbo, Head of Operations, Supply Chain and Systems at Mitsubushi - ...
Davide Palumbo, Head of Operations, Supply Chain and Systems at Mitsubushi - ...
 
Chris Haighton, Head of Retail Logistics at Shop Direct - Delivering what the...
Chris Haighton, Head of Retail Logistics at Shop Direct - Delivering what the...Chris Haighton, Head of Retail Logistics at Shop Direct - Delivering what the...
Chris Haighton, Head of Retail Logistics at Shop Direct - Delivering what the...
 
Richard Farquharson, Head of Supply Chain & Planning EMEA at AstraZeneca - Ma...
Richard Farquharson, Head of Supply Chain & Planning EMEA at AstraZeneca - Ma...Richard Farquharson, Head of Supply Chain & Planning EMEA at AstraZeneca - Ma...
Richard Farquharson, Head of Supply Chain & Planning EMEA at AstraZeneca - Ma...
 
Bjorn Madsen, Researcher at Lego - The future of supply chain
Bjorn Madsen, Researcher at Lego - The future of supply chainBjorn Madsen, Researcher at Lego - The future of supply chain
Bjorn Madsen, Researcher at Lego - The future of supply chain
 
Pascal Born, VP Supply Chain Solutions at Neovia Logistics - Global inventory...
Pascal Born, VP Supply Chain Solutions at Neovia Logistics - Global inventory...Pascal Born, VP Supply Chain Solutions at Neovia Logistics - Global inventory...
Pascal Born, VP Supply Chain Solutions at Neovia Logistics - Global inventory...
 
Bert De Winter, Director PPS EMEA Logistics at HP - How to enable your supply...
Bert De Winter, Director PPS EMEA Logistics at HP - How to enable your supply...Bert De Winter, Director PPS EMEA Logistics at HP - How to enable your supply...
Bert De Winter, Director PPS EMEA Logistics at HP - How to enable your supply...
 
Bassey Duke, Group Logistics Manager at IMI - Cost Saving Levers
Bassey Duke, Group Logistics Manager at IMI - Cost Saving LeversBassey Duke, Group Logistics Manager at IMI - Cost Saving Levers
Bassey Duke, Group Logistics Manager at IMI - Cost Saving Levers
 
Chris Chaplin, Customer Service and Logistics Director at Premier Foods - Nov...
Chris Chaplin, Customer Service and Logistics Director at Premier Foods - Nov...Chris Chaplin, Customer Service and Logistics Director at Premier Foods - Nov...
Chris Chaplin, Customer Service and Logistics Director at Premier Foods - Nov...
 
Wenerios Tsagkalidis, VP Supply Chain at Unilever - How to run a cost effecti...
Wenerios Tsagkalidis, VP Supply Chain at Unilever - How to run a cost effecti...Wenerios Tsagkalidis, VP Supply Chain at Unilever - How to run a cost effecti...
Wenerios Tsagkalidis, VP Supply Chain at Unilever - How to run a cost effecti...
 
Tom Rose, Senior Supply Chain Manager at Asda - Designing collaborative Solut...
Tom Rose, Senior Supply Chain Manager at Asda - Designing collaborative Solut...Tom Rose, Senior Supply Chain Manager at Asda - Designing collaborative Solut...
Tom Rose, Senior Supply Chain Manager at Asda - Designing collaborative Solut...
 
Donald Walker, Global Supply Planning Director at Life Technologies - The use...
Donald Walker, Global Supply Planning Director at Life Technologies - The use...Donald Walker, Global Supply Planning Director at Life Technologies - The use...
Donald Walker, Global Supply Planning Director at Life Technologies - The use...
 
Davide Palumbo, Head of Operations, Supply Chain & Systems at Mitsubushi Heav...
Davide Palumbo, Head of Operations, Supply Chain & Systems at Mitsubushi Heav...Davide Palumbo, Head of Operations, Supply Chain & Systems at Mitsubushi Heav...
Davide Palumbo, Head of Operations, Supply Chain & Systems at Mitsubushi Heav...
 
Andy Smith, Head of Supply Chain at Computacenter - Big shed spare capacity
Andy Smith, Head of Supply Chain at Computacenter - Big shed spare capacityAndy Smith, Head of Supply Chain at Computacenter - Big shed spare capacity
Andy Smith, Head of Supply Chain at Computacenter - Big shed spare capacity
 
Alan Braithwaite, Professor Cranfield University School of Management - 5 Sup...
Alan Braithwaite, Professor Cranfield University School of Management - 5 Sup...Alan Braithwaite, Professor Cranfield University School of Management - 5 Sup...
Alan Braithwaite, Professor Cranfield University School of Management - 5 Sup...
 

Último

Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyfashionfound007
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxesiyasmengesha
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 

Último (20)

Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the company
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 

Paul Kelly, Head of Supply Chain Development & Strategy EMEA at Telefonica Europe - Supply chain transformation

  • 1. Supply Chain Transformation Telefonica Europe Paul Kelly paul.kelly@telefonica.com +44(0)7801 671 741 Monday, 8 July 13
  • 2. A little about Telefonica... 2 Telefonica revenues totalled €14,141m; 51% from Latam CapEx of €1,941m including €695m on spectrum acquisition Network investment accounted for 82% of total investment Telefonica’s supply chain in Europe processed 3m+ dispatches to a distribution network of over 4000 stores per year 15m mobile devices brought to market per year Telefonica is present in 24 countries and an average of 130,250 professionals More than 315,7 million customer at March 2013 More than 247.31 million mobile phones accesses; 40 million fixed telephony accesses More than 19.40 million Internet and data accesses and 3.3 million pay TV accesses = Monday, 8 July 13
  • 3. Key industry challenges - 1 3 * breakdown: 29 per cent social networking, 19 per cent email and 19 per cent instant messaging ** According to ComScore, it is 14% Hours spent communicating weekly 16-24 year old - UK Source: Ofcom Monday, 8 July 13
  • 4. Key industry challenges - 2 4 R e v e n u e T i m e Monday, 8 July 13
  • 5. Key industry challenges - 3 5 Devices Suppliers Telco Operator Internet Players Monday, 8 July 13
  • 6. Key industry challenges - 3 6 Traditional Telecommunications Telecommunications Channels, moving into telecommunications Device Manufacturers & Operating Systems Money & Payment Over-the-top Other New Business Services Monday, 8 July 13
  • 7. This has driven our business strategy in 3 ways... New BusinessCore Business Broadband& Connectivity Voice +SMS • M2M • eHealth • Big Data • Financial Services • Mobile Advertising • Security From To Transactional relations Emotional relationsCustomer Focus Embracing Digital Efficiency & Simplification Multiple suppliers, systems and processes Leverage scope and scale 7 Monday, 8 July 13
  • 8. ...which in turn has impacted our supply chain priorities... Marketing strategy Corporate Strategy Sales and Service strategy Business Unit Strategy Devices strategy Supply Chain strategy 8 Monday, 8 July 13
  • 9. ...with an increasing focus on supply chain Key Performance Indicators Transformation.... driven by a more global/regional approach Products available when, where and how the customer wants Monitor in-life device performance Support the best whole life customer experience Minimise capital invested in stock and drive operational efficiencies “Closing the loop” 9 Monday, 8 July 13
  • 10. Some key implementation challenges we need(ed) to address •Different suppliers and outsourcing strategies •More homogenised markets but different market positions •Different distribution strategies •Legacy process and IT •Cultural differences 10 Monday, 8 July 13
  • 11. What is culture? •People form, and are formed, by culture •“Culture” impacts Supply Chains: •The way they work •How they change “Oh, yes. I make my rounds. I’m in every department most every day” “Who Killed Change?” - Ken Blanchard Roles Norms Values 11 Monday, 8 July 13
  • 12. How culture impacts Supply Chain Management Examples: •“Open Book”, Contracts, Partnerships •Change Mgt, Planning, Programme mgt, Process mgt •Organisation, hierarchy •Supplier management •Decision making, meeting etiquette •etc... Culture can impact all aspects of supply chain management 12 Monday, 8 July 13
  • 13. What kinds of culture? •Countries •Organisations •Teams Roles Norms Values 13 Monday, 8 July 13
  • 14. What kinds of culture? •Countries •Organisations •Teams External Environment Leadership Mission & Strategy Organisational Culture Management Practices Structure Systems, Policies Procedures Work unit climate Motivation Tasks and individual roles Individual needs and values Individual and organisational performance 14 Monday, 8 July 13
  • 15. Countries “5D” Model - “Cultures and Organisations. Software of the Mind” - Geert Hofstede 0 25.0 50.0 75.0 100.0 PDI IDV MAS UAI LTO country 1 country 2 Helps with ....The Theory •Understanding organisations; manager <> team relationships •Meeting & workshop expectations •Attitude to risk and risk management •Attitude to work and organisation •Approach to change and change management 15 Monday, 8 July 13
  • 16. Organisations “Organisational Cultural Assessment Instrument” - Kim Cameron & Robert Quinn •Approach to collaboration •Approach to decision making •Understanding motivations and performance management •Approach to risk and risk management •Recognition of expertise •Values Helps with ....The Theory 16 Monday, 8 July 13
  • 17. Teams Force Field Analysis - ‘Field Theory in Social Science” - Kurt Lewin Today Vision Forces driving change Forces resisting change •Team concerns •Motivations •Rationale •Who is helping/hindering and why Helps with ....The Theory 17 Monday, 8 July 13
  • 18. Teams Change Journey Need for Change Diagnose Problems Design Solution Plan ImplementationImplement Review •Understanding problems •Current feelings about change •Where are they on the change jouney •“Language” to share concerns Helps with ....The Theory 18 Monday, 8 July 13
  • 19. What have we learnt •We were right to consider “culture” as a key factor... •...even so we under estimated its potential to impact the programme •Using tools and frameworks in a “light touch” way has helped us (the change team) and the wider business to talk more openly about the challenges •We did not recognise early enough the need to address governance •Our suppliers (existing and potential) have been less “sensitive” to these kinds of issues •3rd party support (Consultants) has helped at key times... “If you decide you divide” 19 Monday, 8 July 13
  • 20. Some final reflections.... •Never mistake motives and action •Remember “English” is not the “Rosetta Stone” •Consider culture as the silent but influential person in corner •More research required! Its not about changing cultures but recognising them. Ignore at your peril! 20 Roles Norms Values Supply Chain Management Monday, 8 July 13