1. What kind of media
institution might
distribute your media
product and why?

2. I think IPC Media would be an appropriate media
institution to distribute my media product because
they are not currently distributing any magazine
similar to ‘The Buzz’. Although they are
distributing ‘NME’ a music magazine which does
have similarities with mine, ‘NME’ is aimed at
young men, whereas my magazine is aimed
primarily at young women/girls.

3. Whereas other institutions like Bauer already distribute ‘Q’
and ‘Kerrang’ magazine which are both very similar to my
magazine in genre and overall house style, so therefore
would not be an appropriate institution to distribute my
magazine as ‘The Buzz’ would be in direct competition
with these other well established music magazines even
though they are also directed at young men and ‘The
Buzz’ is aimed at young women/teenagers.