11. Five case studies Johnson and Johnson case (James Burke) “ The customer comes first” The parable of the Sadhu (Bowen McCoy) Cannot pass the buck Whose lab is this anyway? Roles and responsibilities View from the trenches (Badaracco and Webb) Poor to communicate organisational and professional values The commercialisation of higher education (D Bok) Don’t forget the core functions of a university
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13. Ethics in the curriculum – reference JH Smith (2000)