Banks are making customer centricity a top priority over the next two years and see data analytics technologies like predictive analytics, data visualization, and real-time data processing as key to achieving this, with over half of large bank executives surveyed seeing each of these as important; however, most executives also admit their current capabilities are not mature enough to fully support their customer-focused strategies.

1. Banks are betting on big data
analytics and real-time execution to
better engage with customers
(global bankers indicating which goals and technologies will be important in the next two years)
81
out of
1every 2
%
of large banks put
customer centricity
as a top priority
??
executives believe they do not
have mature capabilities to
support their customer strategies
… technology plays a key role in
and
a customer-focused strategy:
Data visualization
59
30%
%
20%
59
% Predictive analytics
10%
Real-time processing
of data and analytics
54
%
Base: 100 executives at small, midsize and large banks worldwide
Source: Bloomberg Businessweek 2013 Banking Customer Centricity Study
For more information and to read the full report, “Banks Betting Big on Big Data and Real-Time Customer Insight,”
visit www.sap.com/banking
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