Download your complimentary fact sheet to get an overview of the key talking points of this on-demand webinar, featuring John Myers, Research Director, EMA and John Schitka, Solution Marketing SAP. This webinar reveals the key insights from EMA’s recent Big Data research program and explores how these can translate into meeting your business imperatives. For more information visit: http://www.sapbigdatabigthinking.com/

1. Big Data, Big Thinking:
Operationalizing the Buzz
How do you move beyond the hype of Big Data to deliver its true promise?
In this webinar, John Myers, Research Director, EMA and John Schitka, Solution Marketing SAP,
reveal the key insights from EMA’s recent Big Data research program and explore how these
can translate into meeting your business imperatives.
SAP Big Data, Big Thinking webinar series

2. As solutions mature and
more projects go into
production, Big Data is
moving from hype to
real implementation.
The top three use cases for Big Data are:
Speed of processing
(50%)
Combining data
structures (41%)
Pre-processing
data (36%)
Big Data isn’t always big: 6 – 120 TB
is the most common volume, not the
petabyte-scale requirements that are
the poster children for Big Data.
120 TB
1 PB
Big Data isn’t just a technology thing:
49% of Big Data funding is coming
from non-IT budgets.
Hey, big spender! Big Data budgets are typically in the range of
£550K - $5m. Four out of ten organizations are assigning
up to 20% of overall IT budgets to Big Data initiatives.
IT is still the biggest sponsor of Big Data projects (29%)
but Finance (15%), Marketing (14%) and Sales (13%)
are a growing source of Big Data funding.
From hype to
real implementation
IT Finance Marketing Sales
SAP Big Data, Big Thinking webinar series
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3. The top 5 business goals to which organizations are applying Big Data today are:
Solutions are maturing
Big Data is being generated
by three major sources:
Machine
generated
(38%)
Humans
(33%)
Process
mediated
(29%)Fraud analysis and risk
management
Market analysis and
campaign optimization
Customer relationship
management
(13%)
(13%)
(12%)
(11%)
(11%)
Workforce scheduling and
asset optimization
Billing and operational
event processing
SAP Big Data, Big Thinking webinar series
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4. Big Data is an ongoing pro-
gram – not a one-off project
Most organizations have one or two
Big Data projects on the go…
…but 16% have
five or more
initiatives
currently in play.
From idea to reality:
while a third of Big Data
projects are in the planning
stages, a fifth are in pilot
and just over a third are
already in production.
Line of Business Executives
are the biggest users of Big
Data insights (28%)
Followed by marketing,
business and finance
analysts (22%).
Perhaps surprisingly,
report writers and dashboard
builders (7%)
and application developers (6%) are
the lowest users of Big Data results.
Are their internal customers
missing out?
Big
Data
users
SAP Big Data, Big Thinking webinar series
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5. Big Data doesn’t deliver big benefits unless
it’s applied! Its potential extends to:
• Improved financials
• Optimized offerings
• Customer retention
• Optimized supply chain
• Higher customer retention
• Proactive fraud management
• Targeted healthcare
The key technology trends around
Big Data are: advances in storage, memory
and processing; in-memory computing;
complex event processing; Hadoop;
data mining and predictive analysis.
Getting value from
Big Data
Machine Data Insight
(from machines, assets
and devices) and Omichannel
Data Insight (from high
volume and variety data)
are today’s biggest
platform scenarios.
eBay is working with a massive data set
of more than 50 Petabytes to automate
signal detection in its marketplace.
Watch on YouTube
What could you achieve
for your business?
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6. To enable businesses to operate in real-time, the SAP HANA Platform
converges Database, Data Processing and Application Platform
capabilities with Predictive, Planning, Text, Spatial, Graph and Business
Analytics libraries.
It combines the strengths of different data processing domains:
A complete foundation for
your Big Data program
Join us
Participate in this webinar
series to understand how
you can get started with
Big Data. Join our expert
speakers as they share
their insights and guide
you through real-world Big
Data examples. For detailed
information about the Big
Data, Big Thinking webinars
and to register, go to
bit.ly/BigDataBigThinking
SAP HANA
SAP also has an established, experienced team of Data Scientists with
a wealth of industry experience who can help you explore and map out
your path to Big Data success.
– enabling organizations to transact and analyze in
real-time
SAP IQ – a petascale disk-based columnar database
Hadoop – to store and explore infinite amounts of unstructured data
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