Lenovo relies on the SAP Price and Margin Management application to gain real-time visibility into pricing performance across markets in order to better manage deals. This helps Lenovo provide the right products at the right prices to consumers. The application also allows Lenovo to analyze profitability at the system and component level and provide a 360-degree view of pricing segmentation. Lenovo has expanded into new markets and reduced IT costs with the SAP solution.

1. SAP Customer Success Profile | High Tech | Lenovo
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2013 SAP AG or an SAP affiliate company. All rights reserved.
Picture Credit | SAP AG, Walldorf, Germany. Used with permission.
Lenovo: Improving Pricing
Practices and Expanding Reach
with SAP® Price and Margin
Management by Vendavo
From desktops to smartphones, Lenovo Group Limited makes
products "for those who do.” On the cutting edge of consumer
culture and innovation, the company is on its way to becoming a
world leader in personal technology. To help achieve that goal,
Lenovo relies on the SAP® Price and Margin Management
application by Vendavo. With real-time visibility into price
performance by market segment, Lenovo can better manage
deals so every consumer gets the right product at the right price.

2. SAP Customer Success Profile | High Tech | Lenovo
Pricing power for more competitive negotiations
Lenovo expands profit opportunity while reducing IT costs
Objectives
• Become a world-leading personal technology
company over the next five years by focusing on
culture, computers, and convergence
• Harmonize product structures to process
requirements efficiently
• Analyze profitability at both the system and
component level
• Provide a 360-degree view of price segmentation
and performance across global markets
Benefits
• Rolled out complete business solutions in both
emerging and mature markets
• Enabled the expansion of business products,
consumer products, and mobile products
• Reduced IT costs and improved performance
• Delivered an implementation that was completed
on time and within budget
Future plans
• Continue global application rollouts
Why SAP
• Enable more-targeted marketing campaigns
• Proven success with SAP® solutions and services
through expanded analytics and customer
• Real-time visibility into markets, customers, shipsegmentation
to locations, products, packaging, geography, and • Pursue further template and process
distribution channels, provided with the SAP Price
harmonization
and Margin Management application by Vendavo • Integrate with the existing SAP Customer
Relationship Management application and other
deal management systems
“There’s a lot of expansion opportunity with SAP Price and Margin
Management as a powerful suite of analytics tools, but we’ve just
made a monumental achievement in terms of finally taking control
of our own systems.”
Cliff Preddy, Senior Manager of Marketing and Sales Processes for Corporate Business
Transformation, Lenovo Group Limited
28406 (13/12) 2013 SAP AG or an SAP affiliate company. All rights reserved.
©
Company
Lenovo Group Limited
Headquarters
Beijing, China
Industry
High tech
Products and Services
Smartphones, desktops,
servers, notebooks, tablet
computers, netbooks,
peripherals, printers,
televisions, scanners, storage
Employees
27,000
Revenue
US$30 billion
Web Site
www.lenovo.com

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