2. Introduction
• Founded in 1991, Shoppers Stop Limited is a chain of retail
stores in India owned by K. Raheja Corp
• International & Domestic brands across various categories
such as apparel, accessories, cosmetics, home & kitchenware
as also its own private brands.
• Outlets : 81 Retail outlets across country
• Turnover : 9762 Million
• Over 2.5 million customers are part of First Citizen Loyalty
Program.
3. Vision and Mission
• Vision:
-To be a global retailer in India & maintain
no.1 position in Indian market in
Department Store Category.
• Mission:
- “ Nothing but the best”
- To strive & achieve nothing but the best
in terms of processes, practices &
deliverables.
4. Business Partners
• Crossword
• Home Stop
• M.A.C – Makeup-Art Cosmetics
• Mothercare
• Brio, Desi Café, Café Coffee Day
• Timezone
• Arcelia
• Hyper City
5. Accomplishments
• Shoppers Stop Ltd has been awarded "the Hall of
Fame”
• SS has won "the Emerging Market Retailer of the
Year Award”
- World Retail Congress at Barcelona, on April 10,
2008
• Shoppers Stop is listed on the BSE
6. Accomplishments
• Most Admired Retailer of the Year
(Customer Relations).
• “ Best Visual Merchandising”
• “Retailer of the Year – Fashion &
Lifestyle”
• Shoppers Stop has 74 stores across 35
cities in India.
7. Repositioning
In April 2008, Shoppers Stop changed its logo and
adopted the mantra "Start Something New" and
introduced international brands like CK Jeans, Tommy
Hilfiger, FCUK, Mustang, Dior across the stores
EARLIER NOW
8. Strategies
• Snapdeal & shopper stops enter into an partnership -
Create shopper shop experience in digital mkt
• Shoppers stop logs on the free charge wallet-
Empowered with the feature of Rich freecharge wallet
• Shoppers shop ties up with SAP hybris -
Provide a seamless & unified shopping.
9. SWOT Analysis
Strengths
• Good Financial Position
• Loyal Customer Base
• Presence Across Various
Segments
• Strong Focus on Systems &
Processes
• Extensive Use of IT Systems
• Strong Distribution & Supply
Chain
Weakness
• Operating cost is very high
• Employee retention
• Inadequate promotional Strategies
• Investing too much revenue on IT
10. SWOT Analysis
Opportunities
• Entry into Tier 2 & 3 cities
• Geographical Reach
• Collaboration with Foreign
players
• Youngsters
• Enter New Consumer Goods
segments
Threats
• Competitors like Globus,
Lifestyle, Pantaloons, etc.
• New Entrants
• Government policies
• Increased brand awareness among
consumers
11. Loyalty program, Co-branded Credit Card and
Gift Cards -
Shoppers Stop has a loyalty program called First
Citizen. They also offer a co-branded credit card with
Citibank called the First Citizen Citibank Titanium
Credit Card for their members.
In 2012, Shoppers Stop launched the Shoppers Stop
Gift Card in association with Qwikcilver Solutions.
Sales Promotion
13. Future
According to media reports, the retailer is eyeing
15 percent revenue through its digital touch
points by 2020, and plans to invest Rs. 60 crore
over the next three years to boost its Omni-
channel strategy.
14. Suggestions
• SS Should introduce low rate brands for masses.
• Small sizes of stores makes it a bit messy so they
should have larger outlets.
• They offer parking space for First citizen card
holders only, which sometimes acts as constraint.
• To gain a competitive advantage over competitors
SS should use TV commercial ads as medium of
marketing.
