SAGB CONFERENCE May 2012

1. 22/23 May 2012 SAGB Conference
Fishmonger's Hall, London

2. 22/23 May 2012 SAGB Conference
Fishmonger's Hall, London

3. 22/23 May 2012 SAGB Conference
Fishmonger's Hall, London

4. 22/23 May 2012 SAGB Conference
Fishmonger's Hall, London

5. 22/23 May 2012 SAGB Conference
Fishmonger's Hall, London

6. 22/23 May 2012 SAGB Conference
Fishmonger's Hall, London

7. 22/23 May 2012 SAGB Conference
Fishmonger's Hall, London

8. Source: Managing Ireland’s Inshore Fisheries, Bord Iascaigh Mhara
22/23 May 2012 SAGB Conference
Fishmonger's Hall, London

9. Source: Managing Ireland’s Inshore Fisheries, Bord Iascaigh Mhara
22/23 May 2012 SAGB Conference
Fishmonger's Hall, London

10. Many other voices have been
heard:
• Defra – Juliette Hatchman
• NFFO
• NUTFA
• ICFAs
• NGOs
22/23 May 2012 SAGB Conference
Fishmonger's Hall, London

11. BRUSSELS MANAGEMENT
• EU Regulation 1954.2003
• Effort
• EU Regulation 850.1998
• MLS
22/23 May 2012 SAGB Conference
Fishmonger's Hall, London

12. Introduction to ACRUNET

13. What is ACRUNET?
Atlantic Crab Users Resource
Network
22/23 May 2012 SAGB Conference
Fishmonger's Hall, London

14. Who is ACRUNET?
15 Partners:
BIM Bord Bia
KFO SAGB
Seafish IFREMER
France Agrimer CEFAS
Marine Institute NFFO
IPIMAR SFF
CETMAR Seafood Scotland
CNPMEM
22/23 May 2012 SAGB Conference
Fishmonger's Hall, London

15. • Why ACRUNET?
• In the past
– Complete lack of trust
– Playing one side against the other
– Drove poor quality, low prices, excessive effort
– a downward spiral
• September 2008
– First transnational meeting
– July 2009 Fishermen’s meeting, Edinburgh
– More meetings followed
22/23 May 2012 SAGB Conference
Fishmonger's Hall, London

16. • Contd.
• Meeting in Paris, January 2010
– Conclusions
• A pan-European marketing drive
• A voluntary limit on landings in an effort to maintain
a “break-even” price for live brown crab
• Funding was needed to carry on and
ACRUNET was born
22/23 May 2012 SAGB Conference
Fishmonger's Hall, London

17. • What are the challenges for ACRUNET?
– Managing stock as a shared resource
– Managing supply of product from shared
resource to meet market demand
– Lack of consistency in approach to quality
– Increased awareness and demands of
consumers on environmental issues
– Poor market awareness of Brown Crab in its
various forms
22/23 May 2012 SAGB Conference
Fishmonger's Hall, London

18. • What will ACRUNET do?
• Objectives:
A transnational industry network
• Co-operation, communication, innovation
An industry/science interface
• Management and policy at national, regional
and EU level
22/23 May 2012 SAGB Conference
Fishmonger's Hall, London

19. Contd.
European Brown Crab Standard
• Responsibly caught, quality product
Increase economic viability of entire chain
• Analysis of key cost points
Innovative practices and Products
• Informed by production chain analysis
Consumer education and marketing
• Increase market presence and visibility
22/23 May 2012 SAGB Conference
Fishmonger's Hall, London

20. How will ACRUNET achieve its
objectives?
Development of the Transnational
Network is the key
Communications platform
 Not just a website!
 Knowledge transfer
 Input of stakeholders - fishermen
 Processors, scientists, NGOs, regulatory authorities
 Consumer confidence
 Consumer opinion
 Conflict Resolution
22/23 May 2012 SAGB Conference
Fishmonger's Hall, London

21. • Other Activities
– Development of Industry/Science Interface
– Attain ISO 65 accreditation
– Characterisation, analysis and modeling of
industry
– Develop innovative techniques and practices
– Consumer education and marketing
22/23 May 2012 SAGB Conference
Fishmonger's Hall, London

22. 22/23 May 2012 SAGB Conference
Fishmonger's Hall, London

23. Thank you.
22/23 May 2012 SAGB Conference
Fishmonger's Hall, London