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7. Outlander Sport Launch Mitsubishi Motors North America, Inc. David Puell – VP, Analytics Josh Sznaider – VP, Marketing Pei-Chen Yang – VP, Corporate Strategy C0

8. Introduction Mitsubishi Motors North America, Inc. is responsible for manufacturing, distribution, and marketing of Mitsubishi brand vehicles through a network of hundreds of dealers throughout the United States

9. Product The all-new Outlander Sport is a Compact Cross-Over Utility Vehicle (CUV) designed specifically for people who are looking for technology, performance, beautiful aerodynamics, and fuel-efficiency for a good value.

10. Product Features

13. Industry Analysis The market doesn’t get fully back on track until 2012 Source: Global Insight

14. Competitor Analysis

15. Target Market Tapestry Segmentation BAO – who to target? 42 57/43 $70k 59% Median Age Gender % (M/F) HH Income Married Top Purchase Reasons

16. Industrious Urban Fringe

17. Urban Villages

18. Market Potential - SUV

20. ‘Mitsuville’onlinesim

21. Contest element

22. Hispanic TV/Radio

23. Univision

24. Direct MailMitsuVille You’re in the Driver’s seat!

25. Place

26. Drive Time

27. Marketing Budget Estimated to launch a new product budget : $ 50,000 Estimated cost – Actual Cost = Unused Budget = $7,700

28. Measurement of Results Pre & Post Campaign Brand Awareness Survey Direct Mail Response Rate Expect 3% Web Traffic Market Share Source: Polk Vehicle Registrations