Do I Really Need to Be on Twitter? With the perception that Twitter just for celebrities and teenagers, many business professionals overlook it as a viable social network. Learn how small businesses are utilizing Twitter to gain market intelligence and make profitable connections. I presented this topic at the Flint & Genesee Chamber of Commerce Lunch & Learn, hosted by Mlive Media Group, on May 21, 2014 in Flint, Michigan.

1. DO I REALLY NEED TO BE ON
TWITTER?
Flint & Genesee Chamber of Commerce Lunch & Learn
By Ryan Litwiller

2. A REAL-LIFE TWITTER CONVERSATION
Jimmy Fallon & Justin Timberlake show you what a
Twitter conversation sounds like in real life.

3. AGENDA
•Online Conversations
•Twitter Overview
•Quiz (not graded)
•6 Ways to Use Twitter
for your Business
•Conclusion
Tweet. Tweet.

4. CONVERSATIONS ARE HAPPENING…

5. WHERE ARE THE CONVERSATIONS?
•Facebook – 1.19 Billion active users
•Google+ – 540 Million active users
•LinkedIn – 259 Million active users
•Twitter – 232 Million active users
•Instagram – 150 Million active users
•Pinterest – 70 Million active users
Source: http://dustn.tv/active-users-2013/
Find Your Audience

6. OVERVIEW OF TWITTER
TWITTER IS LIKE A COCKTAIL PARTY

7. QUICK QUIZ
• 140
• @
• #
• Reply
• RT
• Favorite
• 500,000,000
• 78%

8. 6 Ways to Use Twitter for Your
Business
They all have to do with LISTENING and
personal 1 ON 1 COMMUNICATION.

9. 1. CUSTOMER SERVICE
Source: http://www.nytimes.com/2014/03/24/business/after-huge-recall-gm-speaks-to-customers-through-social-
media.html?emc=edit_ws_20140325&nl=automobiles&nlid=15372480&_r=1
Solve Problems

10. 2. SURPRISE SOMEONE
Make a Personal Impact

11. 3. HELP, NOT SELL
The New Top of Mind Awareness

12. 4. MARKET INTELLIGENCE
Twitter Alerts Give Insight

13. 5. MAKE VALUABLE CONNECTIONS
Who Do You Want to Connect With?

14. 6. ATTRACT A FOLLOWING
Don’t go for the KO without a few jabs

15. DO YOU NEED TO BE ON TWITTER?
•Where is your audience online?
•Do you want to know and influence the
conversations online?
•How important is listening and personal 1 on 1
communication to your business?
•Did any of the “6 Ways to Use Twitter for your
Business” jump out at you?
#conclusion #thatsallfolks

16. QUESTIONS?
Ryan Litwiller
810.429.3639
rlitwill@mlive.com
Twitter:
@RyanLitwiller