5. • Current state of email on mobile
• What marketers should be doing right now
• The basics of responsive design for email
intro/
what to expect
6. the current state/
stats
Depending on sector & other factors up to 50% of your list are opening emails on
mobile devices right now.
• Smartphone / Feature phone adoption
64%/36% as of Dec 2012 - comScore
• Smartphone email usage
43% almost every day - comScore
• Email was the #1 most used mobile activity in 2012 - Ofcom
8. Mobile purchasing decisions are most influenced by Emails from companies
(71%) only surpassed by the influence of Friends (87%). – Adobe “2013 Digital Publishing
Report: Retail Apps & Buying Habits”
57% of smartphone and tablet owners checked email while watching a TV program. 59% during
commercials Nielssen – “State of the Media” (2011)
41.09% of emails are opened on a mobile operating system or device. – Knotice (2013)
the current state/
stats
9. • Monitor mobile device open rates
• Check mobile interaction
• Review customer journey
• Define KPIs
Mobile first!
what you should do/
check user base
10. what you should do/
options
• Do nothing
• Fluid layouts
• Responsive design
11. • Content display based on screen size
• Only one version
responsive email/
what & why?
12. responsive email/
a few of the benefits
• Image & Copy Resize
• Separate styling
• Control of CTA position
• No need to zoom
• Removal of horizontal scrolling
• Hide un-needed copy
• Mobile specific content
