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Ryan Denner


                                Music Magazine Research: Questionnaire Analysis

     The purpose of my primary research is to collect information about music and, particularly music
     magazines from my primary audience to find out what they would expect from my magazine,
     allowing me to gain information that I will use when designing my magazine to make it suitable for
     the target audience and, so I can try to meet all their preferences.

     I conducted my primary research through the use of a questionnaire. I collected quantative data on
     my questionnaire as all my questions were multiple choice meaning the data could be used to work
     out percentages. Some of my questions had a choice to put another option meaning the responder
     could choose another non listed option allowing for some qualitative data to be received aswell.

     The majority of responders who filled in my questionnaires were all students aged between 16 and
     25, as this is my primary audience who my music magazine will be aimed at. A small proportion of
     the responders were aged under 16 but, were still students which provided information about a
     possible secondary audience for my questionnaire. 80% of my responders were male while 20%
     were female. I interviewed mainly males as I decided that this would be my primary target audience.



                                Favourite Genres Of Music

                          R 'n' B

                    Heavy metal

                Indie/Alternative
                                                                     Favourite Genre Of Music
                            Rock

                             Pop

                                    0     2       4
                                                           6



This shows that the most popular genre of music from the people I questioned was pop, closely followed by
indie/alternative and Dubstep. The least popular genres were classical and, country. 2 people responded with
the other category and, said ‘screamo’ as another genre of music they liked that wasn’t included in the
questionnaire. As pop music proved the most popular, that is the likely genre that I will likely choose to do for
my music magazine as it will appear to the largest audience.
Ryan Denner




                  Do you buy music
                    magazines?
                                                               50% of people said they did buy music magazines
                                                               suggesting half of students, of this age group do buy
                                                               them. This means there is a large amount of people
                                                               that buy music magazines within my target audience
                                                 Yes           suggesting that this is a good audience to aim my
                 50%                50%
                                                 No            magazine at.




        Where do you obtain your                                           How long do you spend
                music?                                                     listening to music each
                                                                                    week?
   Other
                                                                                     0%                     Less than 1
 Amazon                                                                                                     hour
                                                                                        10%
   Spotify                                                                                                  1-2 hours
                                          Where do you                      30%
  I-Tunes                                 obtain your music?
                                                                                                 20%
                                                                                                            2-3 hours
  In Store

             0                                                              10%                             3-4 hours
                       2
                                4                                                          20%
                                                                                  10%
                                                                                                            4-5 hours

The most popular methods to obtain music were a joint
amount between in-store, I-tunes and, other. People who
specified other all put illegal download sites such as Pirate         30% of people I questioned listened to music for
Bay or UTorrent, or they put a YouTube converter. The                 more than 6 hours a week. The people who
amount of people who illegally download music through                 listened to music for this time were most likely
these methods may not be 100% accurate as people don’t                to buy music magazines or attend
want to admit to doing it. Overall, it shows more people              concerts/festivals as they had a bigger interest in
now attain their music online, oppose to in store although a          music. Everyone I interviewed listened to music
large percentage still get their music this way. From this            for more than 1 hour each week suggesting that
data, it has indicated that my magazine should be available           music is a popular culture among students in this
in a digital form as most people go online for their music. I         age group. This suggests my magazine should
will also make any free merchandise available via a                   aim towards this age group as they listen to a lot
download as this is the most popular way to consume                   of music. It also suggests that the audience will
music. It also suggests more people are buying individual             already know a lot about music so, I should be
singles so; reviews should be about them and not full                 writing it to an audience who already have an
albums.                                                               understanding about the topic.
Ryan Denner


                                  Which music magazines do you
                                              buy?

                              Billboard

                           Rolling Stone
                                                                       Which music
                                   NME                                 magazines do you buy?

                                   None

                                           0      2   4      6



This back up the previous data that 50% of people don’t buy music magazine. The most popular music magazine
bought was Kerrang suggesting a lot of people who buy music magazines are rock music fans as this is who the
magazine is aimed at. Q was also popular and, that is aimed at a different audience who listen to various genres
of music suggesting people often like a variety of different genres so, I could include more than one genre of
music within my magazine. 2 people choose other, and said they also bought metal hammer and, FHM. This
suggests a wide variety of magazines are popular within the audience.



       What would be the                                      Which of the following
       average price you                                    mostheads is most appealing
      would expect to pay                                            to you?
     for a music magazine?
                0%

              10%                          Under £1                                                    NME
                     20%                                         40%               40%
                                           £1 - £2                                                     Billboard

                                           £2 - £3                                                     Q
        40%                                £3 - £4                                                     Rolling Stone
                      30%
                                           £4 +                           20%
                                                                                    0%



The majority of people would expect to pay            The joint favourite mastheads are NME and, rolling stone.
between £2 - £3, so my magazine will cost             This shows different people like different designs as some
between these prices. No-one said they would          prefer the more simplistic design of the NME logo while
pay more than £4 suggesting this is too               others prefer the fancier font of the rolling stone logo. I
expensive for my target audience so, I should         have decided from this I will make by font bold and,
definitely charge less than this for my               simplistic like NME as the target audience like the style and,
magazine.                                             it will help the magazine stand out. The least favourite was
                                                      the billboard masthead with no votes showing people don’t
                                                      like the style of the logo so; I will make sure mine doesn’t
                                                      look like that, as it won’t appeal to the target audience.
Ryan Denner


              Which of the following would you expect
                   to find in a music magazine?
                          Other
            High Quality Images
     Info About Upcoming Artists
                 Festival Guides
                                                                 Which of the following would
                Concert Reviews
                                                                 you expect to find in a music
           Album/Single Reviews                                  magazine?
               Free Merchandise
                      Interviews

                                   0   2   4   6   8   10


  This summarises what people want from a music magazine so, I can use their responses
  to help when creating my music magazine. Album/single reviews was the thing most
  people would expect within a music magazine so, I will make sure I include one within
  mine. I will also include high quality images and, interviews as these were also popular
  choices of what my target audience would expect in a music magazine.



This market research has aided me in making some key decisions for my music magazine based on
the feedback from my target audience. It has provided an insight into what people expect from my
music magazine aswell as providing information about my target audience. The information I found
through my primary research has allowed me to make a decision on what willdefinitely be included
within my magazine, and I decided that Album/Single Reviews, High Quality Pictures &Interviews will
all definitely be within my music magazine. Additionally, it helped me decide what I will design my
masthead to look like, as I decided it would be in a bold simple font that would stand out similar to
NME. It also helped me decide on the price my magazine should cost, which I decided would be
£2.99 and, it also helped me decide the genre of music that will be the primary genre featured
within my magazine which I decided would be Pop. These findings will allow me to design a music
magazine that will appeal to my target audience.

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Questionnaire analysis

  • 1. Ryan Denner Music Magazine Research: Questionnaire Analysis The purpose of my primary research is to collect information about music and, particularly music magazines from my primary audience to find out what they would expect from my magazine, allowing me to gain information that I will use when designing my magazine to make it suitable for the target audience and, so I can try to meet all their preferences. I conducted my primary research through the use of a questionnaire. I collected quantative data on my questionnaire as all my questions were multiple choice meaning the data could be used to work out percentages. Some of my questions had a choice to put another option meaning the responder could choose another non listed option allowing for some qualitative data to be received aswell. The majority of responders who filled in my questionnaires were all students aged between 16 and 25, as this is my primary audience who my music magazine will be aimed at. A small proportion of the responders were aged under 16 but, were still students which provided information about a possible secondary audience for my questionnaire. 80% of my responders were male while 20% were female. I interviewed mainly males as I decided that this would be my primary target audience. Favourite Genres Of Music R 'n' B Heavy metal Indie/Alternative Favourite Genre Of Music Rock Pop 0 2 4 6 This shows that the most popular genre of music from the people I questioned was pop, closely followed by indie/alternative and Dubstep. The least popular genres were classical and, country. 2 people responded with the other category and, said ‘screamo’ as another genre of music they liked that wasn’t included in the questionnaire. As pop music proved the most popular, that is the likely genre that I will likely choose to do for my music magazine as it will appear to the largest audience.
  • 2. Ryan Denner Do you buy music magazines? 50% of people said they did buy music magazines suggesting half of students, of this age group do buy them. This means there is a large amount of people that buy music magazines within my target audience Yes suggesting that this is a good audience to aim my 50% 50% No magazine at. Where do you obtain your How long do you spend music? listening to music each week? Other 0% Less than 1 Amazon hour 10% Spotify 1-2 hours Where do you 30% I-Tunes obtain your music? 20% 2-3 hours In Store 0 10% 3-4 hours 2 4 20% 10% 4-5 hours The most popular methods to obtain music were a joint amount between in-store, I-tunes and, other. People who specified other all put illegal download sites such as Pirate 30% of people I questioned listened to music for Bay or UTorrent, or they put a YouTube converter. The more than 6 hours a week. The people who amount of people who illegally download music through listened to music for this time were most likely these methods may not be 100% accurate as people don’t to buy music magazines or attend want to admit to doing it. Overall, it shows more people concerts/festivals as they had a bigger interest in now attain their music online, oppose to in store although a music. Everyone I interviewed listened to music large percentage still get their music this way. From this for more than 1 hour each week suggesting that data, it has indicated that my magazine should be available music is a popular culture among students in this in a digital form as most people go online for their music. I age group. This suggests my magazine should will also make any free merchandise available via a aim towards this age group as they listen to a lot download as this is the most popular way to consume of music. It also suggests that the audience will music. It also suggests more people are buying individual already know a lot about music so, I should be singles so; reviews should be about them and not full writing it to an audience who already have an albums. understanding about the topic.
  • 3. Ryan Denner Which music magazines do you buy? Billboard Rolling Stone Which music NME magazines do you buy? None 0 2 4 6 This back up the previous data that 50% of people don’t buy music magazine. The most popular music magazine bought was Kerrang suggesting a lot of people who buy music magazines are rock music fans as this is who the magazine is aimed at. Q was also popular and, that is aimed at a different audience who listen to various genres of music suggesting people often like a variety of different genres so, I could include more than one genre of music within my magazine. 2 people choose other, and said they also bought metal hammer and, FHM. This suggests a wide variety of magazines are popular within the audience. What would be the Which of the following average price you mostheads is most appealing would expect to pay to you? for a music magazine? 0% 10% Under £1 NME 20% 40% 40% £1 - £2 Billboard £2 - £3 Q 40% £3 - £4 Rolling Stone 30% £4 + 20% 0% The majority of people would expect to pay The joint favourite mastheads are NME and, rolling stone. between £2 - £3, so my magazine will cost This shows different people like different designs as some between these prices. No-one said they would prefer the more simplistic design of the NME logo while pay more than £4 suggesting this is too others prefer the fancier font of the rolling stone logo. I expensive for my target audience so, I should have decided from this I will make by font bold and, definitely charge less than this for my simplistic like NME as the target audience like the style and, magazine. it will help the magazine stand out. The least favourite was the billboard masthead with no votes showing people don’t like the style of the logo so; I will make sure mine doesn’t look like that, as it won’t appeal to the target audience.
  • 4. Ryan Denner Which of the following would you expect to find in a music magazine? Other High Quality Images Info About Upcoming Artists Festival Guides Which of the following would Concert Reviews you expect to find in a music Album/Single Reviews magazine? Free Merchandise Interviews 0 2 4 6 8 10 This summarises what people want from a music magazine so, I can use their responses to help when creating my music magazine. Album/single reviews was the thing most people would expect within a music magazine so, I will make sure I include one within mine. I will also include high quality images and, interviews as these were also popular choices of what my target audience would expect in a music magazine. This market research has aided me in making some key decisions for my music magazine based on the feedback from my target audience. It has provided an insight into what people expect from my music magazine aswell as providing information about my target audience. The information I found through my primary research has allowed me to make a decision on what willdefinitely be included within my magazine, and I decided that Album/Single Reviews, High Quality Pictures &Interviews will all definitely be within my music magazine. Additionally, it helped me decide what I will design my masthead to look like, as I decided it would be in a bold simple font that would stand out similar to NME. It also helped me decide on the price my magazine should cost, which I decided would be £2.99 and, it also helped me decide the genre of music that will be the primary genre featured within my magazine which I decided would be Pop. These findings will allow me to design a music magazine that will appeal to my target audience.