Datasheet Of LinkedIn's new sales offering for B2B sales professionals, Sales Navigator.

1. LinkedIn
Sales Navigator
No more cold calls – gain
new insights into leads
Build real connections to the people and companies you need to reach
Contact Decision Makers Directly and Expand Your Network and Leverage Your
Shorten Your Sales Cycle Common Connection
Sales Navigator includes LinkedIn InMail, the powerful With 150 million members, LinkedIn offers real
contact tool that lets you send messages to decision connections to the people and companies you need
makers even if they’re not in your network. According to to reach. While employees with more coworker
a CSO Insights study, on average 8 InMails can generate connections receive more introductions, only 53% of
1 new sales opportunity.1 sales professionals have leveraged their coworkers to
facilitate introductions to new opportunities.2 With Team
Find and Be Found with Trusted Data Link from LinkedIn, you automatically see who on your
sales team is a first-degree connection with your
Make your LinkedIn profile work harder for you. With prospect, resulting in warm introductions and more
your LinkedIn profile, present a professional impression deals won.
of both you and your company for interested inbound
leads. The power of LinkedIn's professional graph and
insights extends to prospects too. LinkedIn members Drive Deeper Adoption of Your Existing
self-author their profile information, so you can trust CRM Investment
that it's accurate and up to date. In fact, 87% of sales Sales Navigator users using LinkedIn within their CRM
reps found more information about people or view an average of 27 LinkedIn profiles a day, compared
companies using Sales Navigator that they wouldn't to the broader population of sales professionals who
have found otherwise.2 view just five profiles per day.1 By integrating your CRM
with social channels like LinkedIn, you are researching
Prioritize Your Accounts and Territory and connecting with your prospects in the environment
where they live and prospecting smarter within your
Don’t waste time pursuing ineffective leads. Sales
existing CRM.
Navigator’s Lead Builder tool helps you build a contact
list based on criteria such as seniority, title, function,
and industry, and prioritizes that list by the number of
people you know at that company. And with other
LinkedIn tools such as Profile Organizer and Saved
Searches, you can track profiles, organize them into
folders, and add your own sales notes.

2. Member Profile
View professional
history and summary Contact directly
with InMails
Leverage first-degree
connections of your organization
to reach prospects
Sales Navigator boosts the
effectiveness of your sales team with:
• Access to a worldwide network of 150 million
(and growing!) professional members
• Integration of rich profile data with your
existing CRM solution
• Trusted, authentic data in self-authored profiles
• Tools for prioritizing and managing lead
development

3. Lead Builder
Build pipeline
with new leads
Search criteria
for leads
Gain full-name visibility for
third-degree connections
LinkedIn free Premium
version sales account
Team Link: Leverage your team’s
combined network
InMails: Gain access to decision 10 per month
makers – response guaranteed
Saved search alerts: Stay on top 3 saved search
minimum of 7
of new leads results
Lead Builder: Source and close
deals with integrated data
Premium search filters: Pinpoint
the right leads
Profile Organizer: Save important
profiles and sales notes
Who’s Viewed Your Profile: Be
proactive in managing inbound
queries and interest in your profile
1
CSO Insights, "Results of LinkedIn for Salesforce.com Research," March 2012
2
LinkedIn Charter Customer Survey, November 2011
Please contact your sales manager or account manager for more information.
Copyright © 2012 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in
the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
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