Send 2-4 high-quality InMails per week on LinkedIn, focusing on starting a conversation rather than making a sales pitch. Craft compelling subject lines that make your purpose clear and mention a common connection to the recipient. Personalize the message by commenting on the recipient's posts or profiles to build rapport before inserting a clear call to action. Carefully target recipients who are active LinkedIn users.

1. Send 2-4 InMails per week; focus on quality vs. quantity
1. Write a compelling subject line
□ Make your purpose clear; give them a reason to want to learn more
□ Consider mentioning your company name or theirs or asking a question
2. Make it personal
□ Mention a common connection
□ Refer to a common LinkedIn group
□ Comment on one of their LinkedIn postings or authentically ask for an opinion
□ Discuss a common company, experience or personal interest based on their profile
3. Start a conversation, not a sales pitch
4. Make it about what’s in it for them, not about your product or service
5. Insert a clear call to action
6. Select recipients carefully targeting high usage LI users
7. Update your profile; the first thing they will do is review your profile
LinkedIn Sales Solutions Cheat Sheet
InMails