the sponsorship packet detailing sponsor categories and benefits for the 2011 Rural Coalition, National Rural Gathering in Shawnee, Oklahoma June 22-26,2011.

1. SPONSORSHIP PACKET:
NATIONAL RURAL GATHERING;
Water, Land, Energy, and Food
June 22-26, 2011
Working together towards a new society that values unity, hope, people and the land.
WHO WE ARE
The Rural Coalition is an alliance of farmers, farm-workers, and indigenous, migrant and working
people from the United States, Mexico, Canada, and beyond working together toward a new society
that values unity, hope, people and the land.
We work to:
• bring fair returns to minority and other small farmers and rural communities
• ensure just and fair working conditions for farm workers
• deliver safe and healthy food to consumers
• protect the environment
WHAT IS THE NATIONAL RURAL GATHERING
The Rural Coalition’s National Rural Gathering is one of the few places nationwide where more
250 rural leaders and their allies, including farmers and ranchers, farm workers, and youth
delegates engaged in agriculture can gather to learn, strategize and share. This engagement in
turn empowers them to develop innovative grassroots solutions to build a more just and
sustainable food system that fosters diverse land tenure as well as, vibrant and inclusive rural
communities. Each year the participants and supporters grow.
Throughout the four-day Assembly, we will collaborate with partners to conduct skills labs,
business plan workshops, climate change and farm bill panels and debates. Our Youth in Today’s
Agriculture will participate and lead some of the overall events and will hold their own special
workshops.
WHO YOUR SUPPORT BENEFITS
Our goal is to assure the necessary resources to bring together 250 rural community leaders
including youth from diverse communities and global partners. Your support will be used to help
the Rural Coalition expand participation in this event and bring diverse leaders together to confer
on how current policies are working on concrete changes to improve equity and inclusion. The
resources we secure will also help assure that the diverse youth that we serve are able to share
resources and best practices, and to learn and collaborate.
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2. SPONSORSHIP PACKET
FOUR (4) TYPES OF SPONSORSHIP
FULL EVENT SPONSOR PACKAGES
Lead Harvest Fresh-Fields Seed
Sponsor Sponsors Sponsors Sponsor
$25,000 $10,000 $5,000 $2,5000
Invited to speak at opening
Org/Company name
incorporated with event
logo, event logo placed on
all event publicity
Logo on event T-shirt
Logo on sponsorship banner
and signage at the assembly
On-site Marketing: Display
Table during the Gathering
Logo on printed material
web site and social media
campaign visibility
Direct Marketing:
participant packet
Complimentary
National Rural Gathering 6 4 2 1
Participant Passes
Ad in the program booklet Full Color Half Color Quarter Page Eighth Page
Color Color
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3. SPONSORSHIP PACKET
YOUTH IN TODAY’S AGRICULTURE SPONSOR CATEGORIES
FUTURE BUILDER SPONSOR ($25,000)
Includes listing as “Future-Builder Sponsor” in all invitation and program printed materials, logo on
banner and t-shirts, youth recognition, display table and signage at the Assembly, invitation to
address the youth, and 6 tickets to the full gathering.
CULTIVATOR SPONSOR ($10,000)
Includes listing as “Cultivator Sponsor” in all program materials, website and social media visibility,
logo on banner and t-shirts, display table and signage at the Assembly, and 4 tickets to the full
gathering.
FULL SCHOLARSHIP UNDERWRITER
As a full scholarship underwriter, your contribution covers registration, meals, travel, and hotel for
four days per youth delegate sponsored.
OUT OF STATE $850 IN- STATE (Oklahoma) $500
per Youth Delegate per Youth Delegate
Visibility on website and on the National level Visibility on website and on the
scholarship honor role during the National State scholarship honor role during
Rural Gathering. the National Rural Gathering.
YOUTH SCHOLARSHIP FUND CONTRIBUTOR
Choose the amount and the delegation you wish to support by contributing towards travel, lodging
and registration for delegates from a particular organization, town and/or state. Your name will be
placed on the scholarship honorable role at the National Rural Gathering.
GLOBAL SOLIDARITY PARTNER FUND
Your donation of $1,200 for the global solidarity partner fund will cover the costs, travel, transport,
hotel and meals for one global partner participant to attend the National Rural Gathering and bring
back this knowledge to their communities abroad. This will give you recognition on the website and
social media campaign and all printed material. Your contribution can be a collection of various
individuals, group, or member organization donations.
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4. SPONSORSHIP PACKET
CAUSE RELATED MARKETING
PARTICIPANT MARKETING PACKET
For your contribution of $50, one of your promotional items of choice will be placed in each
participant’s bag. Please consider that we will need 250 promotional items to fill all of the
participants’ bags. Promotional items must be approved by the Rural Coalition (products due by: June
10th, 2011).
ADVERTISEMENT IN ASSEMBLY PROGRAM BOOK
Announce your events; share your message with participants and partners around the United States,
Canada and Mexico that will be receiving a copy of the program in solidarity. (Copy and JPEGs due by
June 10th 2011)
Ad Size
Full Size $500
Half Page $250
Quarter Page $125
Eighth page $75
25 word message of solidarity $25
(RC Members and Youth Only)
DISPLAY TABLE
For $700 you have the use of a display table at the National Rural Gathering for the full four days.
Please consider that there are an estimated 250 participants so plan accordingly. Tables are assigned
on a first come first serve basis. This includes all meals for the four days and the trip to Wewoka.
(Due by: June 10th, 2011).
IN-KIND CONTRIBUTIONS
Sponsorship level for in-kind contributions is calculated at 1/2 of the estimated value of goods and/or
services. For example, if you donate $5000 worth of product than you will be considered a seed-level
sponsor. If you are donating a product, please consider that we will need 250 for participants’
packets. Please view the grid on the page above to see which package fits your contribution.
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5. SPONSORSHIP PACKET
IMPORTANT DATES
JUNE 1st
The sponsorship deadline! In order for your organization to be included in all marketing efforts, we
will need your application, payment and logo (if applicable) by this date. This is the deadline for T-
shirt logos.
JUNE 10th
If you would like to sponsor the National Rural Gathering but cannot confirm by June 1st 2011. Your
business will have missed out on the opportunity to be included in our printed materials. This is also
the deadline for final Ad copy edits and jpegs.
June 22nd
National Rural Gathering begins
CONTACTS
Angela Adrar Lorette Picciano
Field/Outreach Coordinator Executive Director
Rural Coalition Rural Coalition
202.628-7160 202-628-7160
angela@ruralco.org lpicciano@ruralco.org
Assembly Registration:
http://www.regonline.com/NationalRuralGathering
Rural Coalition Website:
http://www.ruralco.org
Rural Coalition FaceBook FanPage:
http://on.fb.me/jNOTuW
Twitter:
www.twitter.com/RuralCo
YouTube:
http://www.youtube.com/ruralcoalition
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6. SPONSORSHIP PACKET:
NATIONAL RURAL GATHERING;
Water, Land, Energy, and Food
June 22-26, 2011
Working together towards a new society that values unity, hope, people and the land.
Rural Coalition National Rural Gathering Order Form
__________________________________________________________________________________
Company name Contact person (First & Last name) Title
_________________________________________________________________________________
Phone # #Fax Email
__________________________________________________________________________________
Address City State Zip
Sponsor Options [please mark the sponsorship option(s) in which you would like to participate]
Type of Sponsorship
(see attached Choose Level Choose Quantity Sub-Total
information for
Package Details)
Full Event Level:
____$25,000 Lead
National Rural
____$10,000 Harvest
Gathering Full-Event
____$5,000 Fields _______ $__________
Sponsorships
____$2,500 Seed
Sponsor Levels
___$25,000 Future-builder _______
Youth in Today’s
___$10,000 Cultivator
Agriculture Packages
FULL Scholarship #of In-State Youth TOTAL
In-State $550/per youth ______ $__________
Out of State $850/per youth #of Out-of-State TOTAL
Youth ______ $__________
Scholarship Fund Contributor:
[Specify Org/Town/State if you TOTAL
please] _______________________ __________ $ ___________
_____________________________
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7. SPONSORSHIP PACKET
FULL Global Solidarity Partner for TOTAL
International Delegates/ ______# of Delegates $_________
Global Solidarity
$1200 per delegate
Partner
Global Solidarity Partner _________ TOTAL
Fund Contributor: $_________
Package Product PRODUCT
$50/per product Type # of Product Types TOTAL
Cause Related
_____ $________
Marketing
AD in Program Book
# of Ads
Full Page ___ $500
Half Page ___ $250
Quarter Page ___ $125 AD
Eighth of a Page ___ $ 75 TOTAL
25 Words of Solidarity ___ $ 25 $________
(RC Members and Youth
only)
# of Display Tables DISPLAY TOTAL
Display Table ______ $________
$700/per Table (includes 1
full registration)
Type/Name
Product or Service Offered ______________ TOTAL VALUE
In-Kind Contributions
______________ $ ___________
TOTAL for all Types of FINAL TOTAL
Sponsorships $__________
Total Contribution Pledged: $ _________________
Please return application with payment no later than Wednesday, June 1st, 2011 to take advantage
of all marketing opportunities for your sponsorship option] to:
____ Pay by Check to:
Rural Coalition
1012 14th Street, NW Suite 1100
Washington, DC 20005
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8. SPONSORSHIP PACKET
____ Pay by Credit Card (Complete information below)
Card Type (Visa, MC, American Express, etc.): ______________________
Card Number: _______________________________________ Exp. Date: ___________________
Cardholder/Name as it appears on card:
_____________________________________________________
Signature: ____________________________________________________________
Please complete and fax to 202-393-1816 or email: lpicciano@ruralco.org
For Direct Deposit, contact Rural Coalition for information. Contributions to the Rural Coalition are
tax-deductible.
Please provide agency name as you wish it listed in the event program, and the names of agency
leaders and staff who will attend the assembly.
Thank you for supporting the Rural Coalition’s National Gathering!
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